You are a case manager at City Tech and your student client is graduating in June. He/she (you decide)

has been seeing you for the past two years. Write a termination script with 10 exchanges, but first provide

an introductory paragraph and provide:
Student demographics including age, ethnicity, country of origin, etc.
Student major and post-graduation plans – graduate school, employment, combination, relocation, etc.
Precipitating and presenting problem such as unpopularity, fear of speaking up for self to professors,

problems at home, depression, etc.
Progress achieved

Sample Solution

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Developing a marketing plan for an existing product that you will innovate to be marketed to a new

customer segment. is the goal.
The writing process of the paper, evaluate the following points:
Was there a clear connection between the original product or idea and the new segment you are planning

to market to?
What are the limitations of the original product that you are basing your innovation on expanding or

improving?
What are the restrictions of the innovation that may present resistance that you must overcome to gain
customer acceptance?
How does your idea bring a social connection to the company through causal marketing or the perception

of high ethical standards from the customer?
Is this product a fad with a short life span or will it continue to sustain as value added for the company?
Who are your market demographics for this innovation?
What is your plan to introduce this innovation to the customers? You must include traditional media and

social media and any other choice.

Sample Solution

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