1. What target marketing strategy is Budweiser using for their product?
A.) Discuss the different options available with regards to target market strategy for the company. What strategy is the company using with regards to the products caategories? Explain!
B.)Who is the products primary target segment? 
    1. What are the demographic segments of your products customers? Specifically discuss age, gender, income, and family life cycle.
      2. What are the psychological segments of the products customers? Specifically discuss motives and lifestyles.
    3. Are there any benefits or usage segmentation done by the company? Explain!
C.) What do you think is the rationale for selecting this as the primary target market?
D.) Who is the secondary target segment (when applicable)? Briefly explain their demographic, psycho graphic, usage, or benefit sought.

General Instructions on Case Write-Ups
Your write-up should be 1 to 2 pages, single-spaced, at standard typeface (12 or 14 point).
It should briefly (in very few sentences) lay out the basic facts of the case.  These are usually generally agreed upon by the time it gets to the final appeal stage; i.e., the Supreme Court or a Federal District court.
What is much more important is the issue at law the dispute about what the law means or how it should be interpreted.
What was the majority of the courts decision in the case, and more importantly what was the basic reasoning behind this decision?
If you are asked to read a dissent in the case, what was the decision and reasoning in the minority?
Do you agree or disagree with the courts decision?  Explain why.
To avoid even the appearance of plagiarism, references should be clearly connected to the text through parentheses (Smith, 2016) or footnotes.  It is not enough to put your references at the end of the paper, with no way to see what text connects with each reference.
Direct quotes should be in quotation marks or, if more than one sentence, in an indented paragraph.  Material which is a close paraphrase of another work, although not a direct quote, should be referenced and explicitly acknowledged with the expressions like ‘paraphrase,’ ‘in other words,’ ‘to put it another way,’ or something similar.

1)    Chiarella v. U.S. (1980)
2)    U.S. v. OHagan (only through p. 666 of opinion)
3)    Dirks v. SEC
4)    United States v. Martoma (2d Cir. 2017) (dissent only)

Write up 1 of the above 4 cases