This is a mini marketing audit.

Details are outlined below:
a. Select a brand for the project. It should be a brand that has a lot of varied marketing
efforts that you can analyze.

b. Your next step is to identify and describe the target market for the products about
which you are writing. Do not say something like “young, mid-to-upper class women
who wash their hair,” but consider the target market identified and described. Try to
pinpoint the thing(s) that makes the target market respond to the firm’s marketing mix
in ways that are different from people who are not members of it. For example, “young
mid-to-upper class women who wash their hair, perceive that they might have a
dandruff problem, are motivated by prestige and glamour, and like to pamper
themselves and are willing to pay a little extra to do it.”

c.
Now you’ll discuss the brand’s marketing mix:
Product
i. Product Positioning. Write a positioning statement for the brand. Use the format
presented in the chapter 7 module.
ii. What are the distinguishing attributes of the product (features and benefits)?
iii. How is this product different from the competition? Use a Product Positioning Map to
illustrate product differentiation.
iv. Is it appropriate for the target market?
v. Where is the product in the Product Life Cycle?

Promotion
i. Describe how the company uses each of the four elements of the promotional mix for this
product.
ii. Describe/illustrate the promotional elements used by the firm (advertising, sales
promotion, digital/social media, public relations, etc.). Consider type, appeal and media
used. Include at least one example.
iii. Describe how the company uses the four elements of the promotional mix for this
product.
iv. Describe/illustrate advertisements used by the firm. Consider type, appeal and media
used. Include at least one example.
v. How is the promotion similar or different from that of the competition?

Distribution Strategy
i. What channels are used to distribute this product? Use a flow diagram to illustrate.
ii. How is the product distributed (Selective vs. Extensive distribution)?
iii. What types of outlets carry the product?

Pricing Strategy
i.
What is the pricing strategy for the product?
ii.
Is it appropriate for the target market?
iii.
Describe how the price compares with that of key competitors. Illustrate with a price
comparison table.

Overall evaluation

• look at the 4 Ps for your brand. Do pricing, promotion and distribution
  strategies support the product positioning? Are the strategies developed for the 4 Ps consistent
  with each other?
  If you were the Brand Manager, is there anything you would change? Explain.

Sample Solution

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A critical appraisal of the way different approaches to leadership influence curriculum planning, development and delivery, and student learning experiences;
Paper details:

TOPIC

A critical appraisal of the way different approaches to leadership influence curriculum planning, development and delivery, and student learning experiences;

The leadership assignment is a reflective piece of work. Its major purpose is to encourage you to use relevant concepts and theoretical perspectives from the module to reflect on leadership practice.

Some themes to critically analyse:
 Leadership strategy
 Leadership style
 Impact of leadership values, ethics, morals and beliefs
 Influence of organisational and external contextual factors on the leadership
 Impact of leadership on organisational effectiveness and improvement
 Collaborating with others (where applicable)
 Working in partnerships (where applicable)
 Working with other professions (where applicable)

Assessment criteria and generic grading criteria

As below, with highly sophisticated level of theorisation and innovative conceptualisation of methodology
As below with greater insight / originality and wider / deeper engagement with the literature
• Authoritative grasp of conceptual context
• Insight or originality in way topic is conceptualised or developed
• Comprehensive integration of relevant literature / debates
• Advanced scholarly style (of publishable quality)

Core Books

Preedy, M; Bennett, N and Wise, C (eds) (2012) Educational Leadership. Context, Strategy and Collaboration. London: Sage
Wise, C; Bradshaw, P and Cartwright, M (2013) Leading Professional Practice in Education. London: Sage
SOME REFERENCES

Supplementary Readings
Bush, Tony (2011) Theories of Educational Leadership & Management. London: Sage

Cornbleth, Catherine. (1990) Curriculum in Context, Basingstoke: Falmer Press.

Day, C., Sammons, P., Hopkins, D., Harris, A., Leithwood, K., Gu, Q., Brown, E., Ahtaridou, E., and Kington, A. (2009) The Impact of School Leadership on Pupil Outcomes, Final Report to DCSF, RR108, London, Department for Children, Schools and Families.

Dewey, J (2011) Democracy and Education: An Introduction to the Philosophy of Education. New York: Dover Publication

Fielding, M. and Moss, P. (2010) Radical Education and the Common School London: Routledge.

Noddings, N (2018) Philosophy of Education. New York: Routledge

Woods, P.A., Bennett, N., Harvey, J.A. and Wise, C. (2004) ‘Variabilities and dualities in distributed leadership’, Educational Management Administration and Leadership, vol. 32, no. 4, pp. 439–57.

CONCLUSION AND RECOMMENDATIONS
WRITE 250 WORDS ONLY

Sample Solution

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