Research Methods project

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Write a 5- to 10-page proposal for public relations research. Your proposal should be for ONE of the

following (see Chapter 16 of your test):

Environmental Monitoring Research
A Public Relations Audit
A Communication Audit
Your proposed research may be for any organization/business you choose, but your research proposal

should include at least one quantitative research method and one qualitative research method that we

have covered in this class.

Research projects generally are conducted in order to do one (or maybe both) of the following:

Solve a PR problem(s)
Answer a PR question(s)
Given that you are tasked with proposing environmental monitoring research, a public relations audit, or a

communication audit, answering one or more PR questions is the likely goal of your proposed research.

Your proposal should have four sections:

The first section will describe the organization or business for which you are proposing the research. In

addition to identifying the organization/business, this section should tell the reader what it does and

provide a brief history and “biography” of the organization/business.

The second section should describe the PR question (or questions) your proposed research would

answer. This section should not only tell the reader what the question/questions are, but also why they are

worth answering. This is the “so what” portion of the proposal. In other words, tell the reader why he/she

should care about these questions.

The third section should describe the research methods your research would use. In this section describe

the research methods; explain how they would be used, why they are appropriate methods for answering

your PR question(s), and how the qualitative and quantitative research methods you propose using would

compliment one another.

Sample Solution

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Applied Managerial Accounting

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Eddison Electric Company (EEC) provides electricity for several states in the United States. You have been

employed as a cost accountant at this organization. The President of EEC recently called a meeting to

announce that a firm has approached EEC about a possible acquisition. The President wants to consider

this purchase and has requested that you and your staff analyze the feasibility of acquiring this supplier.

Discuss the following:

Which costs would be utilized in making the decision to purchase the asset? Are future costs relevant in

the decision-making process? Please justify and support your position.
List and discuss the pros and/or cons associated with this potential acquisition.

Sample Solution

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Sport Involvement article

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I. Describe how presenting statistical data in a meaningful way can be useful in relaying sports related research. Provide examples from the article and at least two other examples from other resources.
II. Describe the most effective method(s) for analyzing and presenting data to support your final project
research question. Provide specific examples of what type of analysis methods you would use and explain

why they are appropriate for your research problem.

Sample Solution

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Tropical cloud forests in Costa Rica

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Submit a 2-5 page research paper describing restoration approaches in a specific ecosystem (for example tropical cloud forests in Central America, coral reefs in Indonesia, tallgrass prairie in the Midwest US, etc).
Your paper should provide a brief background on the ecology of the system (1 point), describe unique
challenges (limitations) for restoration of that ecosystem (2 points), provide examples of methods for
overcoming those challenges (3 points), and provide an outlook for the future of the ecosystem (1 point).

You must support statements of fact in your paper with citations following the style of the journal Restoration Ecology (2 points). Download any recent article from Restoration Ecology to use as an example. You should strive to include peer-reviewed sources of information in your report (2 points). Finally, your report should end with a Literature Cited list also following the style of Restoration Ecology (2 points).

Sample Solution

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