Social purpose marketing

CSR, social purpose marketing, social marketing or marketing ethics, together with market and consumer data to
make recommendations for how marketing managers could adopt strategies and tactics to profitably improve the ethical
performance of their brands. in this case this could be the mcdonalds brand that you
can refer too.
Presentation and discussion of findings from the literature, including application of models and theories
leading to a summary of key insights that have been used to inform your recommendatith
Use of market and consumer data and marketing planning and strategy models to make research-informed
recommendations to profitably improve the ethical performance of the brand.
the PowerPoint below will have much more detail with what needs to be done and I will be also adding a
grid that will help with the assignment.

Sample Solution

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Humanities and how are they relevant to our life

What are the humanities and how are they relevant to our lives?
Illustrate your discussion with reference to one specific ancient/medieval text assigned in this class and
explain its relevance to modern society. Explain the text using one of the frameworks we explored in this
class (i.e., myth, philosophy, religion, or literature). You should refer to at least two secondary sources, but
note that this is not a research paper. You should be able to complete the paper drawing only from the
required and recommended resources included in this course.
Your paper should be outlined as follows:
In your introduction include a clear definition of the humanities and a concise summary of their relevance for
our lives. (No more than one page)
In your next paragraph, explain the methodology you will use to illustrate your claim about the humanities.
State which text you will use and which humanities framework you will use to analyze your chosen text.
Give a very brief summary of that framework, making sure to explain why it is considered part of the
humanities, what distinguishes it from other humanities disciplines, and why it is a good framework for
interpreting your chosen text. (No more than one page)
Give an interpretation of your chosen text using the specific framework you selected, focusing primarily on
the aspects of the text that are relevant to life in modern society. You may need to summarize some aspects
of your chosen text before trying to explain its relevance, but your discussion should be primarily analysis
rather than mere summary. In other words, explain the meaning of the text from your framework’s point of
view, not just what the text says or what happens in the plot. (No more than three pages)
In conclusion, summarize how your chosen text fits into the definition of the humanities you stated in your
introduction and also how it serves as an example of the humanities’ relevance to our lives as you
summarized it in your introduction. (No more than one page)
The Final Paper
Must be five to six double-spaced pages in length (not including title and references pages) and formatted
according to APA style as outlined in the Ashford Writing Center
(Links to an external site.)

Sample Solution
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“A Small Place”

  1. Write a brief, ten sentence summary of the first half of Jamaica Kincaid’s essay. Summarize by providing
    ten main points that she makes in this essay. In this brief summary, mention a) specific characters, whether
    they are fictional or historical, b) specific places in Antigua or other parts of the world, and c) specific
    moments in Antiguan history.
  2. Who is the “you” that Jamaica Kincaid is addressing? Be as specific as possible (don’t just say “the
    reader”). What reasons might Kincaid have for writing in the second person (“you”) in parts of her book?
  3. Explain what Jamaica Kincaid means when she says “all natives are tourists.”
  4. How are the people of Antigua still enslaved?
  5. According to the author (not your personal opinion), who is more corrupt, the English or the Antiguans?
    Defend your position. Make references to the text.
  6. What is the significance of the library not being restored?
  7. Why does the author seem to have so much contempt for tourists? Make references to the text.
  8. Explain the significance of the preparations for the princess’ arrival.
  9. Explain the detrimental effects to citizens by each government-owned business being occupied by only
    one organization (i.e. monopoly).
  10. Students sometimes complain that Kincaid just seems angry. What effect does her angry tone have on
    the reader? What purpose might she have for choosing this tone?
  11. What is the main argument(s) Kincaid makes in this book? Where does she make this argument most
    explicit? (Examples with page numbers.)
  12. What are the different possible meanings of “small”? Of “place”? How might those different meanings
    apply to this book? In other words, what are some possible interpretations of the title?
  13. Consider each of the answer choices separately and indicate all that apply in a short essay.
    Based on the information in the book, with which of the following would Kincaid be likely to agree. Answer in
    a short essay, and provide sufficient evidence and quotes from the book.
    A government can bring about a degree of corruption abroad that the government itself does not suffer from
    at home.
    Britain has caused corruption in governments throughout its former colonial empire.
    The British who colonized Antigua were more likely to be corrupt than the general British population.

Sample Solution

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Utilitarian Ethics

Use a case study article that describes ethics in academics. Analysis should cover Utilitarian Ethics. APA
format with a summary 100 words, background; a statement about the article, why chosen, what topic areas
will be covered (at least 1) min 200 words sub-sections required. A story statement; of who did what to
whom; what happened as a result of their actions; min 200 words with sub-sections. An analysis statement.
Analyze the actions of the subject of the article. min 200 words. Use the topic areas to discuss their behavior
and develop sub-sections of the analysis. Must include. topic area, how the article applies to the topic area
and where you thin the subject succeeded or failed in the chosen topic area min 200 words. Conclusion
statement to reflect upon the material. What was learned, how it can be applied to professional and
personal life. How it can help in a nursing career.

Sample Solution

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