Week 10 HSA 505

Please respond to the following: Strategy Map & Marketing Plan

Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
Appraise the value offered by Ries and Trouts Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trouts Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
Decide whether or not you believe Philip Kotlers Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotlers Marketing Plan Model that apply within a health care organization with which you are familiar.

Week 9 Discussion 1 HSA 505

Please respond to the following: Marketing Strategy and Planning Tools & Generic Strategies and Balanced Scored Card

Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale.
Evaluate the value of Michael Porters Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porters Value Chain Model that apply within a health care organization with which you are familiar.
Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.
Assess the degree of guidance provided by Kaplan and Nortons Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two (2) specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familiar.

Eglish Literature

Typically, texts about romance that breaks social conventions present such love as objectionable and dangerous.

In light of this view, discuss how Shakespeare presents relationships in this extract and elsewhere in the play.                                                                                                                                                [25 marks]

IAGO

I am one, sir, that comes to tell you your daughter
and the Moor are now making the beast with two backs.

BRABANTIO

Thou art a villain.

IAGO

You are–a senator.

BRABANTIO

This thou shalt answer; I know thee, Roderigo.

RODERIGO

Sir, I will answer any thing. But, I beseech you,
If’t be your pleasure and most wise consent,
As partly I find it is, that your fair daughter,
At this odd-even and dull watch o’ the night,
Transported, with no worse nor better guard
But with a knave of common hire, a gondolier,
To the gross clasps of a lascivious Moor–
If this be known to you and your allowance,
We then have done you bold and saucy wrongs;
But if you know not this, my manners tell me
We have your wrong rebuke. Do not believe
That, from the sense of all civility,
I thus would play and trifle with your reverence:
Your daughter, if you have not given her leave,
I say again, hath made a gross revolt;
Tying her duty, beauty, wit and fortunes
In an extravagant and wheeling stranger
Of here and every where. Straight satisfy yourself:
If she be in her chamber or your house,
Let loose on me the justice of the state
For thus deluding you.

BRABANTIO

Strike on the tinder, ho!
Give me a taper! call up all my people!
This accident is not unlike my dream:
Belief of it oppresses me already.
Light, I say! light!

Exit above

IAGO

Farewell; for I must leave you:
It seems not meet, nor wholesome to my place,
To be produced–as, if I stay, I shall–
Against the Moor: for, I do know, the state,
However this may gall him with some cheque,
Cannot with safety cast him, for he’s embark’d
With such loud reason to the Cyprus wars,
Which even now stand in act, that, for their souls,
Another of his fathom they have none,
To lead their business: in which regard,
Though I do hate him as I do hell-pains.
Yet, for necessity of present life,
I must show out a flag and sign of love,
Which is indeed but sign. That you shall surely find him,
Lead to the Sagittary the raised search;
And there will I be with him. So, farewell.

Exit

Enter, below, BRABANTIO, and Servants with torches

BRABANTIO

It is too true an evil: gone she is;
And what’s to come of my despised time
Is nought but bitterness. Now, Roderigo,
Where didst thou see her? O unhappy girl!
With the Moor, say’st thou? Who would be a father!
How didst thou know ’twas she? O she deceives me
Past thought! What said she to you? Get more tapers:
Raise all my kindred. Are they married, think you?

RODERIGO

Truly, I think they are.

BRABANTIO

O heaven! How got she out? O treason of the blood!
Fathers, from hence trust not your daughters’ minds
By what you see them act. Is there not charms
By which the property of youth and maidhood
May be abused? Have you not read, Roderigo,
Of some such thing?

Sketching and Prototyping

Step 1: Sketch a New Webpage Design
Read the personas and the website linked above. Sketch three different low-fidelity wireframe designs for a new webpage that could better serve needs of the target users. Include labels in your wireframe (like section headers) that indicate what types of content will go where. For each sketch, you will also write a brief (200-300 word) summary of the design and how it addresses one or more of the personas’ frustrations or needs.

Your sketches do not need to be polished, but they should be clear enough that we can understand what you are showing. We encourage you to sketch on paper. However, you will submit electronically. Please scan or take a decent photograph of your sketch and put it in your document. You will submit an electronic document that includes your three sketches with summaries (preferably PDF, otherwise Microsoft Word).

Step 2: Develop an Interactive Prototype in Axure
Next, choose one of your designs and convert it into a low-to-medium fidelity interactive prototype in Axure. This means your prototype does not need to have the final copy (that is, body text) or look and feel (that is, colors and fonts and graphics) completely worked out. The YouTube channel called Axure RP Prototyping: Noob to Master (Links to an external site.) is a very useful resource in learning the basics of the Axure tool. If you watch the first ~5-10 videos you will have a decent enough grasp of the interface to complete this assignment.

Your Axure prototype can be as simple or as complex as you want it to be. It can have multiple pages, or just one page. It can simulate interaction on either a mobile or desktop platform. To make your prototype interactive, consider the features for buttons, links, slideshows and sliding content, dynamic panels, forms and other inputs, etc.  The purpose of this part of the assignment is simply to give you exposure to the tool. Those of you  who would like to build  your portfolio may want to put more effort into this part of the assignment than others. However, anyone who meets the basic requirements will receive full credit.