Content Calendar

Case Study.
The client is Heartland Humane Society. First you should read the Case Study PPTX, as well as the Visual
Identity Brand Book.
Your task will be to complete a Content Calendar with worksheets on 4 Integrated Marketing Channels —
Traditional, Mobile/Digital/Web, Social Media, and Promotions.
Start by identifying your 15 tactics and place them in the color-coded table on the right-hand-side of the table
on Worksheet 1. Now plot the 15 pieces in the calendar using good flight scheduling decisions. A word of
advice, be sure you save your spreadsheet along the way as you move from worksheet to worksheet.
Next go to each of the remaining four worksheets and complete the table, noting the Campaign Title, Hierarchy
Goal, Call to Action, Description, Media Channel, Visuals needed, Persona, Keywords, #Hashtags, URLs,
Hyperlinks to Heartland, Metrics to Measure, Content Publishing Date, Repetitions, Budget, Lead person. In
some cases the answers are available in the Case S

Sample Solution

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Leadership Training Webinar

Your manager has asked you to develop training materials to help employees understand the role of leadership within your organization. Because there are remote employees in your organization, you will need to develop PowerPoint slides and speaker notes so that you can deliver this training as a webinar. Your manager expects you to be polished and ready to deliver a professional webinar and has asked you to submit a recording for her review prior to the live event. Use Strayer University Library at https://research.strayer.edu and the internet to research the topics for this webinar.
Create a narrated PowerPoint presentation with four to eight (4-8) slides (1-2 slides per topic). Use the slides as well as the speaker notes feature to discuss each of the following leadership training topics:

Leadership Style and Impact: Assess the three (3) key elements of a leadership style and the impact that those elements can make on business success. Provide background for your answer and support for your rationale in your speaker notes.
Motivation: Determine two (2) key ways in which a leader can motivate employees to achieve their goals for the organization. Provide background for your answer and support for your rationale in your speaker notes.
Managerial Communication: Give three (3) recommendations for a leader to articulate and communicate his/her vision for the company to employees and other stakeholders. Provide background for your answer and support for your rationale in your speaker notes.
Hiring Leaders: Prepare your webinar participants for the hiring process by asking them to assume they have received a resume from a candidate to join your organization as a leader. Describe at least two criteria you would use to evaluate whether a candidate’s leadership style is a good fit for your organization.

Sample Solution

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Strategic Management and Business Policy

Review the processes of invention and innovation. Then, select a new product that you have been introduced to in the past 12 months. You are encouraged to research this new product using outside sources. You can use the same company you have been researching (Red Bull – previous papers attached), or pick a new one.

You are to create a PowerPoint presentation about future inventions this new product could help to inspire and what innovations could be developed to enhance and improve this product. Analyze how these two areas could impact the company. Your PowerPoint presentation should include the following elements:

Slide 1: Title page
Slide 2: Description of the new product
Slide 3: Description of the importance of R&D to include lead users and market research
Slide 4: Discussion of appropriate structure and culture within the company necessary to support innovative ideas and products
Slide 5: Exploration of future inventions inspired by the product or analysis of future innovations of this product (Was this a successful invention leading to innovation?)
Slide 6: Prediction of product demand in five years
Slide 7: List of sources using APA guidelines

Sample Solution

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Global climate change

Write a 3- to 5-page paper that addresses the following:
Describe two health care concerns related to global climate change.
Topics could include increased exposure to vectors that transmit Zika, West Nile virus, or malaria; respiratory problems; food distribution problems due to drought or lack of water; or heat-related illness.
Compare concerns in the United States related to these topics with one developed and one developing country.
Describe health promotion/health protection strategies a nurse could implement.
Support your ideas with references from the professional nursing literature.

Sample Solution

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