Positioning and Branding Strategy for Boeing’s Commercial 7 Series Airline

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Positioning and Branding Strategy for Boeing’s Commercial 7 Series Airline

Q1. Explain how the product/service is positioned in the market. Create a positioning statement for the product/service and explain its rationale.

Q2. Discuss techniques of building brand equity. Which brand elements would be most useful in differentiating the product/service from competitors? Explain the brand promise of the product/service.

Q3. Explain the organizations market classification (leader, challenger, follower, or nicher). Select one and omit the others. If it is not the industrys market leader, which firm is the leader? Explain its strengths and weaknesses.

Q4. Explain the products current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others).

Q5. Is the product classified as a convenience, shopping, specialty, or unsought good? Select one type and omit the others.

References should include at a minimum 3 peer reviewed journals

Dental related Article abstract

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Abstract

Introduction
    Provides concise, thorough introduction as well as statement of purpose
    Hypothesis clearly stated
Materials and Methods
    Identifies how the problem was studied
    Discusses what test(s) were used
Content
    All necessary components and ideas are detailed and supported, includes factual information, examples and details 
    Concise, comprehensive summary 200 words or less
    Sentences are clear with excellent use of grammar, spelling, and punctuation
    APA format for citation
Results and Conclusion
    Clear and organized
    Provides thorough description of data collected
    Interprets results and evaluates what they mean to the project

Communicating Bad News

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Scenario: You are a middle manager at a large technology organization. You arrived at work today to find out that your organization is going through a reorganization. There will be mass downsizing – immediately. You met with your boss, who informed you that the company has been losing revenue for too long and immediate action is necessary. More decisions are to come.

Your job is not in jeopardy; however, you will lose team members in the downsizing. Your team members are panicked and you need to step up to address the issue with them. You also need to maintain productivity and the results.

You call a meeting to discuss this with your team. Then you take some time to prepare yourself to deal with this situation. This is not an easy message to communicate, but a common one. Think through your approach by following the prompts below.

Part One: Write a script to tell us what you will say to your team at the meeting today.

Part Two: Discuss your strategy with us, by addressing the questions below:

What is your communication strategy with your team?
How often will you provide communication to your team about updates? You need to keep them informed, but not panicked.
How will you get your key message across, while keeping your team productive?
What can you do to reduce the challenges of distraction and the rumor mill for your team?
1.Share five top key words that you would add to your profile as an Healthcare Administrative. How did you find these words and why do you want to be associated with them?

2.Read about how to “Make a Great First Impression.” Create a professional headline. Go beyond simply listing your job title which Healthcare Administrative.

Sample Solution

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Gender and society

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Analyze the impact of gender in society, we will first examine the way in which gender has affected our lives as individuals. For this assignment, you will describe your “gendered self,” providing a description of gender in your everyday life, and then analyze the ways that you gender impacts your everyday life. Describe what it means to be your gender in society and for you as an individual. Also discuss the way in which you conform or deviate from societal expectations of masculinity or femininity. How has gender as a social construct impacted your life choices? Provide a detailed description and analysis of at least one example of when gender has influenced you, interactions with others, decisions, etc. Incorporate related theories and/or course materials in your analysis. Also consider the following questions in your paper: How does your gender impact your every day interactions with others? How is appearance and body image related to how you experience gender? How are your performances of gender related to other social factors such as race, class, and sexuality? How are you rewarded or disadvantaged for the way you “do” gender everyday?

Sample Solution

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