DIscussion 6

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In your position as Director of Staffing, you’ve learned that Vijay, your organization’s Senior Sales Manager, is retiring.  As you work through the recruiting process, you narrow the candidate pool down to two applicants: one internal and one external.

The internal candidate, Melissa, has been with your organization for 13 years, and received excellent performance evaluations throughout her tenure. The external candidate, Raoul, works for a close competitor, and has valuable knowledge and experience in the product market into which your organization wants to expand.

1. Do you think your organization has an ethical obligation to promote Melissa? Why or why not?
2. Beyond the ethical implications, what is the business case/rationale for your decision?

You must cite at least one source in APA format.

Case Study 2: Stopping Outshopping

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Case Study 2: Stopping Outshopping

Due Week 7 and worth 220 points

Read the case study titled Stopping Outshopping, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

Write a four (4) page paper in which you:

Based on the textbooks summary of Timothys philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
Examine the potential lessons that the Stopping Outshopping case could teach health care executives about complacency.
Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.
Integrate the SWOT Analysis into viable recommendations to meet the health care services organizations operating requirements.
Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
Explain the impact that the population and societal, competitive, and financial forces have on health care services.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.

I will upload pages needed for paper!

Case Study 3: Missed Opportunities

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Case Study 3: Missed Opportunities
Due Week 9 and worth 200 points

Read the case study titled Missed Opportunities, located in the online course shell.

Write a four (4) page paper in which you:
1.    Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
2.    Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
3.    Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
4.    Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
5.    Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
    Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
    Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
    Evaluate marketing research tools involved in the marketing process.
    Formulate competitive market entry strategies based on analysis of global markets that comply to initiatives in the health care industry.
    Determine the marketing communications strategy used in health care services.
    Use technology and information resources to research issues in health services strategic marketing.
    Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Week 8 Discussion 1 HSA 505

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Please respond to the following: Competition Model & Marketing Management Tools

Justify the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances. Provide one (1) example of such successful close monitoring to support your rationale.
Evaluate the value afforded by Lehmann and Winers Level of Competition Model as an instrument for engendering the accurate identification and understanding of competition within the health care industry. Provide at least two (2) specific examples of Lehmann and Winers Level of Competition Model that apply within a health care organization with which you are familiar.
Analyze the benefits afforded to health care marketers that understand the importance of establishing core values that guide health care organizations in their strategic and tactical pursuits. Determine whether you believe the relationship between core values should stay the same over time or should change over time. Provide one (1) example of such a relationship between core values to support your rationale.
Appraise the value offered by Leonard Berrys Success Sustainability Model as a management tool for communication drivers of excellence that will yield sustained success. Provide at least two (2) specific examples of Leonard Berrys Success Sustainability Model that apply within a health care organization with which you are familiar.