Consumer Emotions and Price Elasticity

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Assess your product/service in terms of price elasticity of demand:
Is it elastic or inelastic?
Support your answer with a clear rationale
Describe the consumer’s emotional experience when using your product/service:
What emotion does this product/service elicit from its users?
What recommendations do you have for evaluating and improving its emotional impact?
In the article The Last Mile, Soman argues leaders do not focus enough on where consumer decisions actually get made:
What does the customer experience look like?
What recommendations do you have for evaluating and improving the customer experience?

Sample Solution

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Descriptive Statistics

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Visit one of the following newspapers’ websites: USA Today, New York Times, Wall Street Journal, or Washington Post. Select an article that uses statistical data related to a current event, your major, your current field, or your future career goal. The chosen article must have a publication date during this quarter.

The article should use one of the following categories of descriptive statistics:
Measures of Frequency – Counting Rules, Percent, Frequency, Frequency Distributions.
Measures of Central Tendency – Mean, Median, Mode.
Measures of Dispersion or Variation – Range, Variance, Standard Deviation.
Measures of Position – Percentile, Quartiles.

Write a two to three (2-3) page paper in which you:

  1. Write a summary of the article.
  2. Explain how the article uses descriptive statistics.
  3. Explain how the article applies to the real world, your major, your current job, or your future career goal.
  4. Analyze the reasons why the article chose to use the various types of data shared in the article.

Sample Solution

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Sustainability

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Write a report on sustainability
Choose one of the following companies sustainability report:

Loblaw
Bank of Montreal
Nike Inc
Starbucks Corporation
Volkswagen
Imperial Oil
Write a short 800 – 1,000 word report covering:

How does the company define sustainability?
What areas of sustainability does the company measure and report?
Briefly describe two areas of sustainability the company focuses on, related sustainability targets, actions taken to reach those targets and results to date.
Are there any notable areas of sustainability not reported on by the company? Why do you think that is?
What is your overall impression of the sustainability report and the company’s attempt at becoming sustainable?

Sample Solution

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Golden One Center, Sacramento, CA

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Go to a professional sports arena or stadium, request a tour of the facility and ask pertinent questions surrounding the operations of the center. Use the questions below as a reference. Upon completion of the assignment, write a two page document with each of these six areas as separate level two headings. On the title page, include the name, address of the facility, and website address in the title. Refer to the rubric below for a complete description of the evaluation process for this assignment.

Management of Facility (who manages what?)
Facility usage (what is the facility used for?)
What is the economic impact of the sport facility on the community?
What is the economic impact of the sport facility on the region?
What is the economic impact of the sport facility on the world?
What is the feasibility of expansion (can the business grow beyond its current state?

Sample Solution

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