You will formulate 5 open ended questions and provide your written explanations / justifications for why you selected these questions. you will submit a narrative of the interview. This narrative should highlight the answers to the 5 questions you pose and include a summary of your reflections / reactions / insights and a commentary on the value (or lack there of) of the experience.
Write a 1 page paper on the following below:
Eight modes of communications. These eight models include: Advertising; public relations; sales promotion; events & experiences; online and social media; mobile marketing; direct and database marketing; and personal selling.
Select a favorite brand that you have purchased. Find two communications modes used by your chosen brand and share with us what you can from each communication (show links to ads, promotions, PR, etc). How were you influenced by the communication? What other communication mode would you recommend they use and why?
An enterprise security plan is a document that explains the security exposure that an entity would encounter in a specific marketplace. A committee of people typically writes this document over a span of a few months. Many times the drafts begin with developing a high-level overview of strategic objectives that address how to secure the enterprise inside and outside the enterprise.
The CEO asks you to explain the core principles of enterprise security and respond to five strategic objectives as part of the overall enterprise system security plan draft. They are:
For each of the five strategic objectives, write a response that addresses the following:
Include any charts, graphics, or infographics created in previous weeks that support your findings.
Compile your response with the following:
Incorporate feedback and use previous assignments as a resource. As a guideline, an overview of this nature is typically 3 to 4 pages long.
Along with your analysis of the case please answer these questions. Please continue to keep the total case length roughly 5 pages which includes the answering of these questions:
1. What drove the early success of the IBM PC?
2. What part did Bill Gates and Microsoft play in the early success of the IBM PC?
3. What factors facilitated the emergence of the PC clone industry? How did the emergence of the clones change the economics of the PC industry? How did this benefit Microsoft?
4. How did Microsoft translate its early success with MS-DOS into dominance in the PC software industry by the mid1990s?
5. Was the emergence of the World Wide Web a threat to Microsofts business? How did Microsoft turn this threat into an opportunity? What does this tell you about Microsoft at that time?
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