The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.

The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

Provide an Overview/Executive Summary of the marketing strategy.
Describe the good or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer Relationship Management.
The An Integrated Marketing Strategy Final Paper
Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA style

On a separate Word document, citing one to three scholarly sources, answer the following prompts in an essay format.

Describe some social problems of vulnerable populations (75-100 words).

Explain how social problems of vulnerable populations have perpetuated or are affected by the social problem you selected(racism) on a micro and macro level (200-250 words).

Identify an actual solution to a social problem of vulnerable populations. Summarize the solution you identified and compare it to historical solutions proposed in the past (150-200 words).

include an intro and conclusion

selected social problem is Racism