Social Technology

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Scenario: Magenta Multimedia has decided to incorporate social technology into its business to maintain its competitive advantage. It would like to use technologies that allow it to engage with customers, and that also allow employees to communicate with peers. The company’s current customer demographic is older, but management would like to expand the appeal of the company and its products to millennials (while not ignoring its current customer base). The company was impacted by the recent economic downturn, but is now growing again and is seeing positive financial results. Despite this, senior management is extremely budget-conscious and sensitive to incurring new expenses.

  • What social technology strategy would you recommend?
  • Why would you recommend this strategy?
  • How would this strategy benefit the organization?
  • What type of social media metrics would you recommend the organization use to ensure the social technology strategy is successful?
  • Given budget considerations, how would you justify the costs of your recommended strategy?

Sample Solution

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Unobtrusive Measures and Evaluation

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Part One:

  1. Watch this Bugs Bunny cartoon called “Rabbit Season.” As you watch this nearly 7 minute video, count the number of violent acts that you witness in the video.
  2. Make an initial post telling the class about how many acts of violence you counted during the video. After stating your witnessed number, explain what you considered a violent act in the video.
  3. Keeping in mind your answers above, provide a definition for violence that should be used when watching the video.
  4. The likelihood is that we will have many different numbers for the acts of violence that each of us witnessed during the video. Considering that the likelihood is that we will see different counts in the class, this means that we may have different ideas and definitions for what we consider violent acts. This also means that if we are using different definitions for key elements of a given research question, we would not have high inter-rater reliability. So, what does that inform us about the types of research we have been learning about throughout this class?

Part Two:

  1. Using one of your research questions that you created in the Week 2 Discussion Forum or a new research question that you create for the purpose of this week’s discussion forum, how would you define the various variables that would be used in your research question? How would this definition help researchers maintain high inter-rater reliability when conducting research?

Sample Solution

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Internet security and privacy

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Internet marketing practices have raised a number of ethical and legal questions. Some direct marketers have been accused of taking unfair advantage of buyers. Fraudulent schemes such as investment scams and phone charity collections have grown exponentially over the past few years.

Your company is conducting a seminar to inform employees about Internet security and privacy concerns at your firm. You have been asked to create a flyer, pamphlet, or brochure advertising the seminar. Your goal is to entice employees to attend this seminar so be creative!
Instructions:
Items to include in your flyer:

1) The event name. Include a catchy slogan. 2) The main topics covered in the seminar including privacy concerns, Internet security issues, ethical concerns associated with online marketing at your company, why employees should attend, what they will get out of it, how it will help them at their job, etc. 3) The event information (time, date, location, etc.).

Sample Solution

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Assimilation of immigrants children in Canadian schools and society.

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The intention of this paper is to provide an opportunity to explore a particular issue or concern facing children or youth in your practice.
Evaluate what services would be helpful, what therapeutic interventions that would be beneficial (based on the research) and critically review the theories that you have selected and the literature on the specific problems for this client.
Think critically about the literature and methods of helping. Several methods may be of assistance of a particular issue.
Research the area of their interest providing a current literature review and defining and describing the nature of the problem and how it affects children and/or youth.
In addition, describe an approach or combination of approaches that could be used to address the problems and concerns identified for the child or youth. Or how policy can be changed to benefit children and youth. Provide an informed and critical response about practice methods and policy initiatives that can be used to assist children and/or youth affected by the issue .

Sample Solution

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