Scenario 1: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.
or
Scenario 2: Imagine that you have been invited to deliver a speech at a town hall meeting. You are going to deliver a persuasive speech to persuade citizens in your community to vote yes toward the allocation of city funds towards a project or cause that you believe will benefit all members of your community.

Sample Solution

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Burke discusses three key models: Weisbord (see figure 9.2) and identifies questions for each box of the model; Nadler-Tushman (see figure 9.3); and Tichy’s TPC framework (see figure 9.4). Pick one model and explain how it would have applied to one of the cases mentioned in any of our readings.

Easier said than done?
What would you say would be the biggest challenge in implementing the Burke-Litman model in an organization?

Culture change
What might the Tichy’s TPC Framework or the Nadler-Tushman Congruence Model have suggested to help with the culture change at British Airways?

Sample Solution

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