Understanding Target Markets

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Hello,

Please read and understand assignment before bidding.

Thanks.

  

Assignment Content

Purpose of Assignment 

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. 

Assignment Steps 

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan. 

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

Research List of Topics:

Primary Research

Secondary Research

Consumer Analysis

Customer Profile

Continuous Consumer Monitoring & Research

Environmental Scanning

Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces

Current Opportunities

Potential Future Opportunities

Current Threats

Potential Future Threat

Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. 

This assignment will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

Plagiarism Free

close reading table

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Hello,

Please download and fill in the attached table, which looks like the one we used in class over Robert Frost’s poetry…but with one exception: It is blank!

Please fill in the chart as best you can, using Sherwood Anderson’s (Sherwood Anderson Winesburg, Ohio, Norton) writings as your primary source. Remember that the “Evidence” column should contain quotes from the literature, the “Analysis” column is for explaining what that quote shows or “clues us in about,” and the “Claim” column is for making 1-2 short statements that go “against the grain” of just plot summary. The table will adjust as you type.

Give it a whirl–I know this is the first time most of you have done this completely on your own so am not out to get anyone. We will look at some of them on Thursday in class–I will ask your permission to show them and no names will be attached unless you want them publicly known (provided you agree).

Please post completed tables here by noon  of the day on Tuesday, 2/5.

the reading is  “Sherwood Anderson Winesburg, Ohio, Norton”

Security Event

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Imagine that your organization was hit with a security event that adversely affected your organization.

      Create a report for executive management that provides information to identify the incident (such as attack vector) as well as immediate actions taken to mitigate the risk.  Provide remediation recommendations that would help prevent similar events from affecting your organization in the future.  (REMEMBER your report will be read by a busy executive, so be sure to communicate in a clear and concise manner).

      You can convey your message in a narrative and/or incorporate graphics.  Minimum one page, maximum two pages.

Jesus

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Norman Jewison (1973) film Jesus Christ Superstar illustrates the view that people have on Biblical concepts, especially the last days of Jesus Christ. The movie has music, which is composed by Andrew Lloyd Webber based on the modern-day rock and roll elements. Webber uses music as a way of telling people about the stories in the Bible. Different forms of music are used, which include rock, folk, hymns, and classical elements that make the movie famous. The film involves the use of rock and roll fashion in the musical content, which helps in telling the stories of the Bible that include that of Jesus. The element of presenting the music makes modern society associate with the stories and learn a lot about the Bible. The used musical items relate to the current culture, and the involved characters are narcissistic. Rock music is utilized by Webber to criticize the wrongs committed by the people during the time of Jesus and encourage them to get out of the darkness and seek lightness. 

          Rock and roll element has gained root in religious music where it provides relatable stories to what exists in the Bible. The narrative involves different configurations of interracial intimacy that highlights ethical issues in society. The characterization of Judas, Mary, and Jesus helps in identifying the level of privacy in the film. Webber has used a different musical perspective to illustrate Biblical stories. Hence, the narrative has the rock and roll fashion of music, which is attractive to the current social-cultural dynamics in the music industry. 

The project idea takes the form of a written paper, which explores the issue of rock and roll as it is evidenced in the Jesus Christ Superstar film. The research will entail examining the different elements of the rock and roll music, which are utilized by Webber to illustrate the various teachings, which are contained in the Bible. Such involves the examination of the characters of the narrative and how they are associated with the aspect of musical elements. Hence, the findings from this study will provide a clear picture of the nature and state of rock and roll musical features that are used in religious worship. Moreover, the inferences from the research will help in knowing whether this form of music is permissible in the current society of revolutionized Christianity. 

The project makes sense since there is a great utilization of the fashion of rock and roll in the modern Christian worship in churches. Therefore, the research will help in understanding the motivating factor towards the adoption of these forms of prayer and the type of music. Such includes knowing how composers of the rock and roll music consider the Biblical elements when composing the music. Past learning of this music is that it is created to attract the current generation, which has highly focused on secular elements and fashion of rock and roll. Therefore, the musical aims at providing value and desire to this population to listen and get the word of God. 

The intended audience for this research is the mainstream and protestant churches, which are embracing rock and roll music fashion in their way of worship. Further, the project targets community members involved in instilling ethical and moral behaviors and upholding norms in society. As such, the aim is to provide new insight as to the way the society is changing as it is engaging in the world of rock and roll music, which is highly manifested in churches. The audience is the right choice because it is highly attached to the aspect of rock and roll music, which influences their way of life and worship.

The project will be presented in the form of a presentation that involves screencast. A survey questionnaire will be formulated and then shared through different social media outlets to reach the intended target population. Participants will be selected using a random selection technique. These individuals will fill the survey that is shared through social media and send back for data analysis. Thematic and discrete statistical analysis of the results from the survey will be conducted. The findings will then be presented in tabular and other graphical forms, which will help in identifying the relationships that exist among the study variables for this research.

The project will be completed by first formulating the research questions, which will guide in creating the survey questionnaire. Participants will then be recruited through social media platform and be send the survey to fill. Once they complete it, they will send back the templates for data analysis. The work is expected to be completed in approximately three months. 

Conclusion 

In conclusion, Jesus Christ Superstar is a film, which is created and directed in a unique way to embrace the fashion of rock and roll in the Christian teachings. Webber has significantly selected the elements for this film to ensure that they depict the power of rock and roll elements in the modern culture. The fashion of rock and roll music is highly manifested in the current culture of Christian worship.