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 Read Chapter 2 and watch Week 3 Lectures. Choose a contemporary moral issue in our society (course materials) and apply the ethical principle of Utilitarianism to approve this moral issue. You must pick a moral issue that you strongly support and apply the utilitarian claims (course materials) to back up your arguments. The paper must be done in MLA format with a minimum of 500 words (quotes are not included in the word count). You must use at least 3 sources from LIRN (code 24439) in our library. This assignment is due on January 26th before 11:59 pm. You must apply Bentham/Mill’s “Principle of Utility” for 50 points and Bentham’s Felicific Calculus for 50 points. Both are under course materials.
 

Week 3 Discussion 1 “Marketing Channel Strategy” Please respond to the following: Evaluate the elements of a strong marketing channel strategy to determine what element of the strategy might cause the strategy to fail. Choose a company of your c

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Week 3 Discussion 1

“Marketing Channel Strategy” Please respond to the following:

    Evaluate the elements of a strong marketing channel strategy to determine what element of the strategy might cause the strategy to fail.
    Choose a company of your choice that operates its own logistics and one that likely outsources its logistics functions. Comparing the two, discuss how the two companies approach their marketing channel strategies.

Book review of Michael J. Sandel-Justice_ What’s the Right Thing to Do?

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Introduction: Identity what your review intends to do; Include the author & title again; Include a very brief overview of the article, its purpose, & your reaction/evaluation •

Background Information o Place the article in context and discuss the criteria for judging the article/book –

Summary: Discuss the main points of the article/book, quoting & paraphrasing key ideas from the author –

Evaluation: Your evaluation, consider the following – • How well the article/book achieves its goal • What is the central lesson of the article/book • What are the article/book’s strengths and shortcomings What personal experiences have you related to the subject

Conclusion: Provide a final overview o Suggested recommendations for further research

Sample Solution

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DNA Collection Memo

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Your hypothetical state is considering rerunning legislation to collect DNA from all individuals convicted of committing a misdemeanor crime. New York and Colorado have passed legislation allowing this collection of DNA, however, California and other states have also recently rejected similar legislation. In two pages or less, please draft a memo that makes your case for or against this legislation to present to your elected official.