Strategic Marketing Discussion

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Dealing with the Competition: The Burger Wars: Dealing with the competition has been compared to the theories of war. Over 20 centuries ago, in the Art of War, Sun Tzu put down the ideas that have guided wars ever since. In one chapter, Sun Tzu discussed how the strengths and weaknesses of our enemy as well as our own should help to make clear the strategies we should use against our competitors. 

McDonalds has had some significant challenges recently. Please do some internet research on the current issues at McDonalds and especially their competitive challenges.

If you were the vice president of marketing for Burger King, and knowing your competitor is McDonalds, how could you use two of the war techniques to win the marketing war against McDonalds?

STATISTICS HELP, do u have access to the following

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 DO YOU HAVE ACCESS OR CAN YOU GET ACCESS TO THESE, 

Field, A. P. (2018). Discovering statistics using IBM SPSS statistics (5th ed.). Los Angeles, CA: Sage. ISBN: 9781526436566.

IBM SPSS Statistics Standard GradPack 25 for Windows (06-Mo Rental is satisfactory)

hrm cap 3

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Select one of the following case studies (located in your textbook): 
Then complete the following: 

  • Add your opinion about the choices and decisions being madeif this was your company would you make this choice? 
  • What would you do differently?   

CASE 4-1  WALMARTS EVERYDAY HIRING STRATEGY: FUELING FUTURE CONSUMER DEMAND WITH PASSION AND TALENT 
CASE 4-2  GAUGING EMPLOYMENT AT HONEYWELL 
CASE 5-1 HERE A GM, THERE A GM, EVERYWHERE A GM (OR SO THEY THOUGHT!) 
CASE 5-2 TRYING TO BUILD WHEN NOBODY WANTS TO WORK 
CASE 6-1 A KINK IN LINKS OF LONDONS SELECTION PROCESS 
CASE 6-2 NOT GETTING FACE TIME AT FACEBOOKAND GETTING THE LAST LAUGH!

hrm capston assignment 1

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Assignment 1: Strategy, Planning, and Selection 
Due Week 3 and worth 170 points 

Assume for this assignment that you are being highly considered for a director-level HR management position for a best-in-class national retailer. You are in the final phase of the interview process and must respond to the interview panel regarding specific questions and scenarios that will help them determine if you are a good fit for the new role. The companys culture is centered on the effective development of strategy, plans, and selection criteria aimed at building and sustaining a competitive and profitable organization. It will be extremely important that you respond with a strategic mindset in order to convince the organization you are able to help them ensure the execution of the business strategy. 

Write a six to seven (6-7) page paper in which you: 

  • Analyze different types of strategies (cost leadership, differentiation, and focus/niche) and select which one you would deem more appropriate for an efficiency-minded retail organization and explain your rationale. How would the selected strategy ultimately affect how HR does its job? 
  • Examine the four (4) approaches to job design/redesign and provide an example (not a definition) of each. Then, make a case to the interviewing panel on the importance of effective job design applications in supporting the overall strategic goals of the organization. 
  • Consider challenges and constraints associated with recruiting workers and identify and discuss at least two (2) issues. What advice would you give to ease your selected issues? Be specific. 
  • List and describe 23 candidate selection process ideas that might add value and overall effectiveness to the process. HINT: . Also, what problems should HR and management teams avoid during the selection process? 
  • Format your assignment according to these formatting requirements: 
    1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. 
    2. Include a cover page containing the title of the assignment (with running head), the students name, the professors name, the course title, and the date. The cover page is not included in the required page length. 
    3. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. Use the Strayer University Library at https://research.strayer.edu to locate additional sources to support your work. 

The specific course outcomes associated with this assignment are:  

  • Assess the strategic role of human resource management and the components that provide a competitive advantage to the organization. 
  • Examine the human resource management functions of recruiting and selecting, and their importance to business strategy.