2-3 pages 500-750 words

/in /by

 

Identifying Channels of Distribution

For this weeks assignment pick a product with which you are very familiar with or take the time to go through your clothes closet and try and find a product made in the USA, or one that you can anticipate being able to research easily.

Map the supply chain of your product as far back as is feasible. A simple example is a diamond sold by a local jewelry store, purchased direct from diamond wholesalers in the Netherlands, bought by wholesalers from diamond centers in South Africa, and brought out of mines owned by a company in South Africa. Identify as many participants in the channel as possible by company name and location.

Identify the mode of transportation used between each stage in the channel.

Identify by name and location the component parts of the product if any.

The requirements below must be met for your paper to be accepted and graded:  

Write between 500 750 words (approximately 2 3 pages) using Microsoft Word.

Attempt APA style.

Use font size 12 and 1 margins.

Include cover page and reference page.

At least 60% of your paper must be original content/writing.

No more than 40% of your content/information may come from references.

Use at least two references from outside the course material, preferably from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc.  Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.

Examples of interesting products that have been researched by past students include:

Bricks produced by a local brick manufacturerthe kiln from a company in Germany; the clay from an open pit mine in Weir, Kansas; the water from Baxter Springs, Kansas; the sand from Kansas City; the manganese sulfate and iron oxide from Springfield, Missouri; and the color additives from St. Louis.

Diamonds sold by a local jewelry storepurchased direct from diamond wholesalers in the Netherlands; bought by wholesalers from diamond cutters in South Africa; brought out of mines owned by a company in South Africa.

Sheryl Hogan Principles of Management 1

/in /by

This first course assignment has you demonstrate the applications of the important components dealing with business management. In this assignment, explain the importance of planning, organization, staffing, directing, and controlling for effective business management. Share your own experiences tied to management skills, principles, and strategies you have implemented that have or have not worked in your past or current careers. If you do not have any experience tied to management skills, address what you like to see in managers who you have worked for in the past. Your essay submission must be at least two pages in length. You are required to use at least one outside source to support your explanation.

Your essay response should be formatted in accordance with APA style.

Decision science assignment 1

/in /by

 

Can a non-functional pregnancy test kit appear to have 100% accuracy? How? Explain with an example (5 points)

2. Two pregnancy test kits respectively report 55% and 40% accuracy when tested with 50 pregnant and 50 non-pregnant subjects. Which one is better and why? (5 points)

3. What knowledge we must have during training an algorithm that we do not have during testing? Why? (5 points)

4. a. Compute the threshold for the given scores for male and female classes.  Show work. (5 points)

4 b. Then compute FN, FP, FNR and FPR for that threshold (5 points)  

4.c. Finally, compute TP and TNR using the values computed in 4.b. (5 points)

Class

Score

Male

.11

Male

.21

Male

.15

Male

.21

Female

.14

Female

.22

Female

.32

Female

.31

Strategic Marketing Branding Proposition Discussion

/in /by

Write a 2 page paper on the question below:

 A brand is everything the customer understands about your offering. It is the image you present in the marketplace, and that is a vital and strategic consideration. Look at the following five levels of meaning.

1. Value: The benefits to price equation.

2. Values: What do you stand for? 

3. Attributes: What is it that you sell? What are the physical attributes?

4. Benefits: What do the attributes do for the consumer? 

5. Personality: Can you describe your offering like a person (fast, sad, dangerous, sociable, etc)? 

Every brand is built on one or more of these five basic foundational elements. You can compose or decompose any brand based upon these five elements. Your assignment is to find two brands that use a different major element of the five basic elements as the primary basis of the brand. Find a brand that relies on value, such as Hyundai, a brand with a persona, like Brawny, or a brand like Leica cameras, which relies on fine lenses (attribute). Describe the positioning of the brand. How is the brand positioned compared to the competition? Find a commercial for each of your chosen brands that helps to position the brand along the lines you describe and include a link to the commercial.