Retailer Marketing Channels

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Write a six to eight (6-8) page paper in which you:

Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels.
Identify the three (3) most influential channel participants for the retailer that you selected.
Describe the role of marketing channels in the overall marketing strategy of the retailer you chose.
Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, etc.) affects the marketing operation.
Research a new technology that will aid in communication between marketing channels that may eliminate conflict and power in the marketing channel.
Research how the marketing channel for your selected retailer is designed. Critique the design of the marketing channel for your selected retailer.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Sample Solution

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Week 3 Assignment 1

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Submit an Executive Summary  that spans the entire range of topics within your MBA program and that  integrates prior learning, experiences, and insights gained throughout  the MBA program, with personal and professional development goals by  addressing the following questions:

  • Page One: The MBA and Your Goals and Contributions to Social Change
    • Which content, conceptual ideas, frameworks, tools, and  assignments in your MBA improved your understanding and skills in ways  that will enable you to achieve your professional goals?
    • What impact has your improved understanding had, or what  impact do you anticipate your understanding will have, on the value you  will bring to your role within an organization and the world at large,  particularly with respect to being an agent for positive change (at the  individual, organizational and communities level)? NOTE: This is a very important element of your response, please be deliberative in your response.
  • Page Two: The MBA Programs Content & Your Practice of Business Administration
    • How have the content and assignments changed the way you think of  your role within the organization and the way you will practice your  profession?
    • How have the content and assignments shaped your goals now and how do you anticipate they will shape your goals in the future?
    • How has your MBA helped you appreciate the role that an individual  manager or a business has in facilitating positive social change?

General Guidance on Assignment Length: Part 1 of your BPPG, your MBA program Executive Summary, should be approximately 2 single-spaced page(s). APA format

CONTEXTUAL THINKING ABOUT DIFFERENT SCENARIOS

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This exercise involves you using imagination and logical reasoning to occupy the mindset of a visualiser facing the task of formulating a brief for different scenarios. Imagine you are given the challenge of creating a visualisation/infographic in each of the following made-up scenarios relating to the subject of Oil Spills. 

Scenario A: A broadsheet newspaper reporting on the regions and communities affected by oil spills

Scenario B: Analysts at the International Tanker Owners Pollution Federation (ITOPF) providing business intelligence reporting to support operational colleagues

Scenario C: Presentation to shareholders of BP (British Petroleum) demonstrating the reduction in spill-related losses

Website reference:

Compile a document outlining your assumptions, definitions and ideas about the context and vision for each of the scenarios presented above. Get into the mindset of the potential creators and audiences. If you were them what do you think you might be faced with in terms of requirements, constraints, needs and possibilities? 

(Context) CURIOSITY: Outline what you think might be the essence of the trigger curiosity behind each scenario?

(Context) CIRCUMSTANCES: Work through the list shared in the book of the main circumstantial headings and list or describe your creative and critical judgment about the inevitable, assumed, or self-defined factors you think might be relevant or existent in each scenario. Consider the reasons behind your judgments

(Context) PURPOSE: How might you describe or articulate what you imagine the purpose of the work associated with each scenario would be: how might success, impact or effectiveness be expressed and measured? What is the right kind of experience and tone of voice that would reflect the best fit creative direction (could be a singular location or a journey across the dimensions of the map).

(Vision) IDEAS: Sketch out your instinctive ideas about what you think the visual work for each scenario looks like in your minds eye: what colours, forms, keywords, layouts, thoughts come to mind when you think about the subject at hand? What other work can you find through research or past experience that may offer inspiration, influence or reference for your thinking?

There is no need to do any data extraction or analysis, just use your imagination for what data could exist and could be available. There is no perfect answer, no right and no wrong: it is about using a degree of practical imagination and empathy (your ability to occupy the mindset of others). You will need to make many assumptions and take the initiative to define things yourself.

350 word discussion

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3. Watch the following clip from the movie Shakespeare In Love:

In the scene portrayed in this clip, how does the space and architecture of the theatre impact the performance and the audience?  How would you imagine the scene you read from Hamlet to be played on this type of stage?  How does that compare to the way you would expect to see those same scenes portrayed in a contemporary production on a proscenium stage?  Which do you think is better? Explain.