Choose one of these 5 businesses: McDonalds, Apple, GAP, Toys R’ Us, and Porsche. Explain how your business of choice should run a Digital Display Advertising (DDA)

It is paramount that you follow the guidelines, in order to receive full credit for this assignment. The entire idea of these discussions is to broaden our perspective in terms of marketing, through the sharing of information and exchange of ideas. With that being said, it is of high importance that you cite the materials that you have read on our textbook (and possibly other books, or articles) and connect it with the article at hand. It would be incredibly important that you connect the knowledge that you already have, with the materials you are reading this week.

Please, make sure that you write at least 3 paragraphs while responding to the prompt. Cite what you have learned from our textbook; cite what you have learned from other textbooks, and academic articles. Cite information from newspapers and magazines as anecdotes, to reinforce and make your point.

The company I chose was JP Morgan Chase. The industry is finance, feel free to reference the paper you wrote before, but it cant be the same. Please follow the exact directions below;

Research the company and its industry and perform a Porter Five Forces analysis.

For this assignment you should acquire a minimum of five separate pieces of APA cited research material, which can include periodical articles, investor analysis, and trend analysis for your companys industry. 

Please be sure to use Berkeley College’s Online Databases for information.

A Five Forces chart should begin your analysis to serve as a quick reference point. An example chart is Five-Force Model Chart.pdf .  Beneath each of the forces, you should provide a brief one or two word description (i.e., low, moderate or high) of what you will present on the pages following.

The Five Industry Forces are:

        Barriers to Entry: Outline what, if any, barriers exist preventing new firms from being created and competing with existing rivals.

        Intensity of Rivalry: Discuss the key four or five elements that effect intensity and how hard firms must do battle with each other. What must ANY existing rival do in order to succeed?

        Supplier Power: Is there any power existing on the input side that forces firms to bend to the will of suppliers?

        Buyer Power: Are customers of rivals able to unduly influence rivals such that they can be forces to do things they otherwise would not choose to do?

        Threat of Substitutes: Define the basic need(s) met by the goods and services sold by rivals. Can this need be easily met by purchasing the goods and services of non-rivals and who/what might those substitutes be?

Each force should be discussed beneath their own headings in your paper using as much space as you deem necessary to complete your analysis.  Also, please conclude your paper with a brief (1-4 paragraphs are probably good) summary of the key competitive forces that characterize your industry.

IMPORTANT: Finally, please make sure that you focus on the industry and NOT your firm. Students who focus on their firm too much have a tendency to go on incorrect tangents that later have to be corrected and will thus mean more work on your part. You certainly can use your firm as an example of what a firm in general must do, but the focus of analysis must remain on the industry.

APA Format Paper

APA First Page Header (NO COVER PAGE)

12-point Times New Roman font

Double-spaced

3-6 pages (excluding chart)

Due: Week 5, 11:59 PM EST, Saturday

*All papers MUST be fully cited using APA format, with a References section at the end of your paper.