Decision-Making / For WIZARD KIM

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  • Learning Objectives:
  • Examine decision-making models.
  • Apply decision-making techniques. 

Watch the video:

and discuss the criteria you would use to evaluate a business decision?  Discuss how you can determine if the decision is ethical.

250 word minimum. Cite references in APA

Pick One Of The Following Terms For Your Research: Centralization, Contingency, Decentralization, Efficiency, Mechanistic, Organic, Organizational Behavior, Scientific Management, Stakeholder, Or Sustainability.

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 Journal Article Analysis

Each student will select one of the key terms presented in the module and conduct a search  find 1 recent peer-reviewed academic journal article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format:

DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.

SUMMARY: Summarize the article in your own words- this should be in the 150-200 word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.

DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.

REFERENCES: All references must be listed at the bottom of the submission–in APA format.

Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required.

English Comp Essay And Discussion

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  • WEEK 12 (Graded Assignments Highlighted Below)

    WEEK 12 TOPICS
     

    • Proofreading and expanding our thoughts.
    • Essay structure.
    • How will we apply the skills in this class to our future courses?
    • What have we learned so far?
    • WEEK 12 LEARNING TASKS:
       
    • Catch up reading any selections you missed.  
    • Submit Essay 2. (100 points)
    • Explore writing Essay 2 in the Week 12 Discussion Thread. (10 points)
    • WEEK 12 LEARNING MATRIX OUTCOMES:
          Create at least three well-developed, 2-3 page essays, only of which one may be personal;
       
          Create engaging introductions and solid, effective conclusions;
       
          Identify thesis statements and create original thesis statements of their own;
       
          Impact the reader by using tone, voice, style, creativity, and clarity;
       
          Edit and revise in order to create grammatically correct papers;
       
          Use proper formatting including line-spacing, paragraphing, and headers.
            
  • Item   WEEK 12 NOTES/AGENDA
        
    WEEK 12 Graded Assignments:
     
    • Submit Essay 2. (100 points)
    • Explore writing Essay 2 in the Week 12 Discussion Thread (10 points)
    • Dear Class,
      The end of the course is near!

      First of all, I appreciate your work so far in this class!
      This week, you will be working on Essay 2 and discussing the process.

      This week, you will turn in Essay 2.  This is the essay that you discussed in the Week 11 Discussion Thread.  
      This is a great time to ask me any questions that you might have.   Remember that you only have one more essay to write after this one.  
      Looking Ahead: Your final essay will be due in Week 15.  It is will be a personal essay.
      I will be posting more throughout the week!

    • WEEK 12 DISCUSSION THREAD    Options Menu: Forum      

What are the most challenging aspects of working on Essay 2?

Is this essay more challenging or less challenging than working on your first essay?

 

Signature Assignment: Evaluating Marketing Practices

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Read the following scenario:
You have just been promoted to the Lead Marketing Director position within an advertising company. The Federal Trade Commission (FTC) is currently investigating one of your advertising campaigns for “Mike’s Meatless Burger” which has been accused of using deceptive marketing practices due to the unsubstantiated claim of being “the tastiest meatless burger in the world.” In addition, the independent taste testers used to validate this claim have been found to consist largely of paid company employees. Your task is to: 1) replace this slogan with something that can be more easily substantiated, 2) develop a new IMC that focuses primarily on younger consumers in an online environment, and 3) establish evaluation metrics that can be used both to validate and demonstrate the effectiveness of your advertising campaign.

Write a 1,050- to 1,400-page paper in which you include the following:
Summarize the issues presented in the scenario.
Determine whether the claim should be considered deception or puffery, and provide justification for your answer.
Determine whether or not the advertising practices should be considered unethical, and provide justification for your answer.
Develop a new slogan for the advertising campaign, and explain why you think this new slogan will be more effective and easier to substantiate.
Select three or more digital marketing or social media tools around which to build your new advertising campaign, and explain why you believe these tools will provide you with a competitive advantage for your particular market.
Determine metrics for evaluating the effectiveness of each tool in reaching its intended target market, with a focus on the value each tool provides to both the consumer and the business.
Discuss two marketing communications, regulations, and standards with which the company must comply in order to use the digital communications you have presented.

Format your presentation consistent with APA guidelines.