RE: Week 3 Discussion

/in /by

Please respond to the following: Brand Design Model, Brand Portfolio Molecule, and Brand Report Card

Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
Assess the value of Calder and Reagans Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagans Brand Design Model.
Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.
Assess the value of Lederer and Hills Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

sensory marketing, customer satisfaction, customer purchase intention, retail store

/in /by

Proofread basically. No need to rewrite the whole piece. Just to read by another person and check the grammars, sentence and paragraphs structure in order to make the points clearer.
Also, feel free to add some points to enhance the paragraph idea and flow if possible ( found in your reference). 
Thank you

HIM Challenge

/in /by

Sandy is a new HIM Supervisor asked to explain the importance of protecting health information. How would you advise her to explain what is challenging about protecting the privacy and confidentiality of health information? Research and find at least one resource to support your explanation.

Use APA formatting guidelines to properly cite the resources used in  your post.

Security of Personally Identifiable Protected Health Information (PHI)

/in /by

In your role as director of health informatics, you are visited by a group of patients. They express concerns about a proposed federal law that would require all health organizations to participate in a network database system; this law would allow patients personally identifiable PHI to be included in the network.

Discuss whether you believe your organization should support or challenge this proposed law. Include support for your position. Also include in the discussion what you would tell these patients and what reaction you would expect in response to your position.

Use APA formatting guidelines to properly cite any references used in  your post.