Business Policy Case Paper – AppleAnswers 3Bids 44Other questions 10

*** case is pasted below after assignment description***There are eight required sections to this paper.  1. COMPANY NAME, WEBSITE, and INDUSTRYState the company name, website address, and industry.2. BACKGROUND and HISTORYBriefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use  http://finance.yahoo.com and/or some other financial search engine to find this data. NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. 3. ANALYSIS VIA PORTER’S FIVE FORCES MODELAnalyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry. You should have subheadings for each of your five paragraphs where you analyze each force against your company.  Summarize your key points in a figure. 4. STRATEGY USEDHow does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic competitive strategies identified in the textbook. 5. Specific STRATEGY(S) **This is the second of two required strategy sections in this paper. This is the heart of the paper**  Choose two specific strategies from the below list of five strategies from the text.Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. Ensuring Coherence in Strategic Direction (pages 23–28) Value Chain Analysis (pages 76–88)Resource View of Firm (pages 88–96)Industry Life Cycle Strategies (pages 167–173)Portfolio Management and the BCG Matrix (pages 192–194)6. COURSE OF ACTION RECOMMENDEDIf you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action. Your recommendations need to connect to information you present earlier in your paper.  Think of this section as a conclusion along with action steps for implementing your recommended strategy enhancements or changes. 7. OPINIONWhat do you think of this case study? Describe what you believe are the lessons learned from this case. 8. REFERENCESWhen you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines.FORMAT:Use a title page. Font: Use Times New Roman, 12 point.Place your name in the upper left hand corner of the page.Each section of your paper should be headed by the bolded, capitalized item described above. Indent paragraphs.Insert page numbers bottom right.Paper length should be four to six double-spaced pages not including title page, references, or illustrations and tables.  For each page you are short 25 points will be deducted from the point total earned on the paper. Use APA citations throughout the paper. Include a separate reference page at the end of the paper.Please prepare reference page as follows:ReferencesDess, G., Lumpkin, G., & Eisner, A. (2016). Strategic Management (8e). Boston: McGraw-Hill Irwin.————here is the case that the paper needs to be written on——————-APPLE INC.: STILL TAKING A BITE OUT OF THE COMPETITION?*On February 11, 2015, Apple Inc. made history by becoming the first U.S. publicly traded company to close above $700 billion in market value. This put Apple’s value nearly double that of the next three largest companies in the S&P 500 Index,1 and it firmly established expectations for future performance. Apple’s market value had grown more than 50,600 percent since its initial public offering in December 1980.2 To satisfy investors, consumers, and company enthusiasts, Apple would have to continue to deliver, and doing so might not be easy. As Apple had grown, the pace of innovation had slowed. There were still opportunities, but would Apple be the company to see them through to fruition?The year 2015 was not the first time Apple had wowed investors. In September 2012 Apple stock had hit a price high of $702.10, at that time making Apple the most valuable company in the world, but the company had not been able to sustain that lofty valuation. September 2012 had also marked Tim Cook’s first full year as CEO and the first full year since the death of Apple’s visionary founder, Steve Jobs. Although most Apple watchers had mourned Steve Jobs’s death on October 5, 2011, most also realized that Jobs’s appointed successor, Tim Cook, came to the position as CEO with an impressive track record. Cook had continued to grow the company, and the 2012 year-end numbers showed continued financial success across almost all product lines. However, expectations were still very high, and rumors of a reduction in Asian supplier component orders for the iPhone for 2013 led investors to worry about a drop-off in demand for the company’s flagship product. This worry led to a subsequent drop in Apple’s stock price of nearly 24 percent.3CEO Cook subsequently defused concerns over supply chain issues, but that didn’t stop analysts and media watchers from wondering whether Apple had lost its luster.4 This posed yet again the unavoidable question that had loomed large over the then 35-year-old Apple: What happens to a modern company whose innovations and inspirations are so closely tied to the vision of one leader when that leader’s influence is no longer present?5By 2015, that question appeared to have been definitively answered: Apple, under CEO Cook, was not only the most valuable company in the world but was poised to grow even more (see Exhibits 1 and 2).Apple, Fortune magazine’s “world’s most admired company” since 2008,6 had distinguished itself by excelling over the years not only in product innovation but also in revenue and margins (since 2006 Apple had consistently reported gross margins of over 30 percent). Founded as a computer company in 1976 and known early on for its intuitive adaptation of the graphical user interface, or GUI (via the first mouse and the first on-screen “windows”),7 Apple dropped the word computer from its corporate name in 2007. Apple Inc. in 2015 was known for having top-selling products not only in desktop (iMac) and notebook (MacBook) personal computers but also in portable digital music players (iPod), online music and “app” services (iTunes and App Store), mobile communication devices (iPhone), digital consumer entertainment (Apple TV), handheld devices able to download third-party applications, including games (iPod Touch via the App Store), tablet computers (iPad), and online services (iCloud), and the company was poised to enter and dominate the market of wearable technology (Apple Watch) and mobile payment systems (Apple Pay) (see Exhibit 3).Although most of those innovations occurred after 1998, when Apple was under Steve Jobs’s leadership, there was a 12-year period in which Jobs was not in charge. The company’s ongoing stated strategy had been to leverage “its unique ability to design and develop its own operations systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration and innovative industrial design.”8 This strategy required not only product design and marketing expertise but also scrupulous attention to operational details. Given Apple’s global growth in multiple product categories, and the associated complexity in strategic execution, would CEO Tim Cook be able to sustain the level of innovation the company had been known for? In the coming years, would Apple still be able to take a bite out of all competition?Company BackgroundFounder Steve JobsC118Apple Computer was founded in Mountain View, California, on April 1, 1976, by Steve Jobs and Steve Wozniak. Jobs was the visionary and marketer, Wozniak was the technical genius, and A. C. “Mike” Markkula Jr., who had joined the team several months earlier, was the businessman. Jobs set the mission of empowering individuals, one person–one computer, and doing so with elegance of design and fierce attention to detail. In 1977 the first version of the Apple II became the first computer ordinary people could use right out of the box, and its instant success in the home market caused a computing revolution, essentially creating the personal computer industry. By 1980 Apple was the industry leader, and the company went public in December of that year.EXHIBIT 1Apple SalesGo to library tab in Connect to access Case Financials.*Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, licensing, and other services.†Includes sales of Apple-branded and third-party accessories for the iPhone, iPad, Mac, and iPod.Source: Apple 10-K SEC filing, 2014.In 1983 Wozniak left the firm, and Jobs hired John Sculley away from PepsiCo to take the role of CEO at Apple, citing the need for someone to spearhead marketing and operations while Jobs worked on technology. The result of Jobs’s creative focus on personal computing was the Macintosh. Introduced in 1984 through the now-famous Super Bowl television ad based on George Orwell’s novel Nineteen Eighty-Four,9 the Macintosh was a breakthrough in terms of elegant design and ease of use. Its ability to handle large graphic files quickly made it a favorite with graphic designers, but its performance was slow and available compatible software was limited. That meant the product as designed at the time was unable to significantly help Apple’s failing bottom line. In addition, Jobs had given Bill Gates at Microsoft some Macintosh prototypes to use to develop software, and in 1985 Microsoft subsequently came out with the Windows operating system, a version of GUI for use on IBM PCs.C119EXHIBIT 2Apple First Quarter 2015 SalesGo to library tab in Connect to access Case Financials.*Includes deferrals and amortization of related nonsoftware services and software upgrade rights.†Includes revenue from iTunes, AppleCare, Apple Pay, licensing, and other services.‡Includes sales of iPod, Apple TV, Beats Electronics, and Apple-branded and third-party accessories.Source: Apple 10-K SEC filing, 2015.EXHIBIT 3Apple Innovation TimelineC120Source: http://en.wikipedia.org/wiki/Timeline_of_Apple_Inc._products.Steve Jobs’s famous volatility led to his resignation from Apple in 1985. Jobs then founded NeXT Computer. The NeXT Cube computer proved too costly for the business to become commercially profitable, but its technological contributions could not be ignored. In 1997 Apple CEO Gilbert Amelio bought out NeXT, hoping to use its Rhapsody, a version of the NeXTStep operating system, to jump-start the Mac OS development, and Jobs was brought back as a part-time adviser.Under CEOs Sculley, Spindler, and AmelioC121John Sculley tried to take advantage of Apple’s unique capabilities. Because of this, Macintosh computers became easy to use, with seamless integration (the original plug-and-play) and reliable performance. This premium performance meant Apple could charge a premium price. However, with the price of IBM compatibles dropping and Apple’s costs, especially R&D, way above industry averages (in 1990 Apple spent 9 percent of sales on R&D, compared to 5 percent at Compaq and 1 percent at many manufacturers of IBM clones),10 this was not a sustainable scenario.Sculley’s innovative efforts were not enough to substantially improve Apple’s bottom line, and he was replaced as CEO in 1993 by company president Michael Spindler. Spindler continued the focus on innovation, producing the PowerMac, based on the PowerPC microprocessor, in 1994. Even though this combination produced a significant price-performance edge over both previous Macs and Intel-based machines, the IBM clones continued to undercut Apple’s prices. Spindler’s response was to allow other companies to manufacture Mac clones, a strategy that ultimately led to clones stealing 20 percent of Macintosh unit sales.Gilbert Amelio, an Apple director and former semiconductor turnaround expert, was asked to reverse the company’s financial direction. Amelio intended to reposition Apple as a premium brand, but his extensive reorganizations and cost-cutting strategies couldn’t prevent Apple’s stock price from slipping to a new low. However, Amelio’s decision to stop work on a brand-new operating system and jump-start development by using NeXTStep brought Steve Jobs back to Apple in 1997.Steve Jobs’s ReturnOne of Jobs’s first strategies on his return was to strengthen Apple’s relationships with third-party software developers, including Microsoft. In 1997 Jobs announced an alliance with Microsoft that would allow for the creation of a Mac version of the popular Microsoft Office software. He also made a concerted effort to woo other developers, such as Adobe, to continue to produce Mac-compatible programs.In late October 2001, Apple released its first major noncomputer product, the iPod. This device was an MP3 music player that packed up to 1,000 CD-quality songs into an ultraportable, 6.5-ounce design: “With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go,” said Steve Jobs. “With iPod, listening to music will never be the same again.”11 This prediction became even truer in 2002, when Apple introduced an iPod that would download from Windows—its first product that didn’t require a Macintosh computer and thus opened up the Apple “magic” to everyone. In 2003 all iPod products were sold with a Windows version of iTunes, making it even easier to use the device regardless of computer platform.In April 2003, Apple opened the online iTunes Music Store to everyone. This software, downloadable on any computer platform, sold individual songs through the iTunes application for 99 cents each. When announced, the iTunes Music Store already had the backing of five major record labels and a catalog of 200,000 songs. Later that year, the iTunes Music Store was selling roughly 500,000 songs a day. In 2003 the iPod was the only portable digital player that could play music purchased from iTunes, and this intended exclusivity helped both products become dominant.After 30 years of carving a niche for itself as the premier provider of technology solutions for graphic artists, web designers, and educators, Apple appeared to be reinventing itself as a digital entertainment company, moving beyond the personal computer industry. The announcement in 2007 of the iPhone, a product incorporating a wireless phone, a music and video player, and a mobile Internet browsing device, meant Apple was also competing in the cell phone/smartphone industry.Also introduced in 2007, the iPod Touch incorporated Wi-Fi connectivity, allowing users to purchase and download music directly from iTunes without a computer. Then, in 2008, Apple opened the App Store. Users could now purchase applications written by third-party developers specifically for the iPhone and iPod Touch. These applications included games, prompting analysts to wonder whether Apple was becoming a competitor in the gaming market.In 2010 Apple launched the large-screen touch-based tablet called the iPad and sold over 2 million of these devices in the first two months.12 That same year, Apple’s stock value increased to the extent that the company’s market cap exceeded Microsoft’s, making it the biggest tech company in the world.13 In 2011 Steve Jobs made his last product launch appearance to introduce iCloud, an online storage and syncing service. On October 4, 2011, Apple announced the iPhone 4S, which included “Siri,” the “intelligent software assistant.” The next day, on October 5, came the announcement that Steve Jobs had died.Apple continued to innovate, however, and on September 21, 2012, Apple had its biggest iPhone launch ever, with the iPhone 5. Over 2 million preorders for this larger and more powerful phone pushed the delivery date back to late October.14 Later in the fall, Apple released the iPad Mini with a smaller screen. On September 19, 2012, Apple stock reached $702.10, its highest level to date, which made Apple the most valuable company in the world. The year 2013 saw the iPhone5C and the high-range iPhone5S, which introduced the Touch ID fingerprint recognition system. The iPhone 6 and 6 Plus, with larger displays, faster processors, and support for mobile payments, were released in September 2014 and allowed Apple to extend its already-strong market position with a record-setting sales performance over the 2014 holiday season.15 The prototype of the Apple Watch was unveiled in 2014, with production scheduled to begin in 2015. Also introduced in 2014 was Apple Pay, a mobile payment system meant to augment all Apple mobile products. February 2015 saw Apple reach the highest market cap of any U.S.-traded company, indicating investor support and confidence in the company’s innovative output.C122Apple had become a diversified digital entertainment corporation. All the way back in 2005, analysts had believed Apple had “changed the rules of the game for three industries—PCs, consumer electronics, and music . . . and appears to have nothing to fear from major rivals.”16 On top of steady sales increases on its computers, the iPod, and iTunes, the added categories of iPhone and iPad had shown substantial growth. Apple had taken bites out of the competition on all fronts (see Exhibit 4). However, by 2013, Samsung had outperformed Apple in worldwide smartphone sales,17 and Google’s Android had captured the largest market share of cell phone operating systems. At the same time, both the Amazon Kindle Fire HD tablet and Microsoft’s Surface tablet were nipping at the iPad’s heels. The year 2015 was marked by competition in the wearable-tech space, and some were wondering if Apple had gotten too big to be nimble. Could Apple continue to grow and, if so, in what categories?Apple’s OperationsMaintaining a competitive edge required more than innovative product design. Operational execution was also important. For instance, while trying to market its increasingly diverse product line, Apple believed that its own retail stores could serve customers better than could third-party retailers. By the end of 2014, Apple had 437 stores open, including 178 international locations, with average store revenue of about $50.6 million, and had received trademark protection for its retail stores’ “distinctive design and layout.”18In further operational matters, regarding a head-to-head competition against Dell in the computer market, for instance, while Dell’s perceived early dominance might have been partly the result of its efficient supply chain management, Apple had outperformed Dell in inventory and other metrics since 2001.19 To solidify its own supply chain, Apple entered into multiyear agreements with suppliers of key components. In addition, Apple had historically had the best margins, partly because of its simpler product line, leading to lower manufacturing costs.20 Also, Apple had been outsourcing manufacturing and final assembly to its Asian partners, paying close attention to scheduling and quality issues.Outsourcing to Asian manufacturers was not without its problems, however. In 2012, headlines worldwide accompanied the exposure of China’s Foxconn manufacturing facility for labor abuses that led to worker suicide threats. Apple, as well as most other technology companies, used Foxconn facilities to assemble products, including the iPad and iPhone. After the story broke, Apple CEO Tim Cook visited the Foxconn plant and reviewed an audit of working conditions that found violations in wages, overtime, and environmental standards. Apple stated that it remained “committed to the highest standards of social responsibility across our worldwide supply chain,”21 and Cook announced that Apple might be bringing some of the production of Mac computers back to the U.S., starting in 2013. Apple could do this without affecting its profitability, because of automation cost savings. As one supply chain expert said, “Apple’s product line is highly standardized, with a very small number of products and very few configurations, and that makes it much easier to do automation.”22C123Supply chain, product design, and manufacturing efficiencies were not the only measures of potential competitive superiority. Apple had also historically paid attention to research and development, increasing its R&D investment year after year. In the first quarter of 2015, Apple spent $1.9 billion on R&D, an increase of 42 percent from the previous year. Among its current rivals, Apple’s R&D investment had previously been beaten only by Microsoft (number one), Google, Hewlett-Packard, and Amazon.23EXHIBIT 4Apple’s Product Lines and Major Competitors*Includes only the software that is sold separately to use on either Windows or Mac computers.As one of Steve Jobs’s legacies, Apple had traditionally kept the specifics of its research and development a closely guarded secret and fiercely protected its innovative patents. A well-publicized series of lawsuits in 2012 highlighted rifts between Apple and Samsung, both a rival and a supplier. Samsung smartphones had captured more market share than Apple’s iPhones in the beginning of 2012, and Apple argued that Samsung had succeeded with both its phones and tablets only by copying Apple’s designs. Samsung replied by claiming that Apple had infringed on Samsung’s patents.24 U.S. intellectual property courts found in favor of Apple, but Japanese courts found in favor of Samsung. The ongoing battle meant Apple needed to look for other suppliers of chips and displays. In November 2014, supply chain watchers pointed out that Apple still had a major challenge ahead finding reliable suppliers for increasingly scarce components and that the continued reliance on Foxconn as the sole manufacturer of the iPhone 6 Plus meant that any disruption there could have major consequences for delivery.25Status of Apple’s Business Units in 2015The Apple Computer BusinessIn the computer market, Apple had always refused to compete on price, relying instead on its products’ reliability, design elegance, ease of use, and integrated features to win customers. From the beginning, some analysts had believed Apple had the opportunity to steal PC market share as long as its system was compatible, no longer proprietary, and offered upgrades at a reasonable cost.26 This opportunity for increased market share was realized when Apple began using Intel processors in the iMac desktop and the MacBook portables, which allowed them to run Microsoft Office and other business software.Apple’s worldwide Mac computer sales during the first quarter of 2015 increased 9 percent over the same quarter in the previous year. Although there had been fears that sales of desktop computers, especially, would slow worldwide as the tablet and smartphone markets grew, the introduction of the MacBook Air allowed Apple to compete favorably even in the face of overall contraction. Apple computers had been able to gain market share for 33 of the 34 quarters since 2007. Sales of Apple computers worldwide during the third quarter of 2014 did see an increase over the previous year, consistently outgrowing the market and allowing Apple to take over the number-five slot from ASUS (Exhibit 5). According to market analysis done by IDC, the Mac’s domestic market share grew from 12.4 to 13 percent, putting the Mac in third place overall in IDC’s survey of PC vendor units shipped in the third quarter of 2014.27 This was up substantially from 2010, when Apple had only 7.4 percent of the U.S. market.28Personal Digital Entertainment Devices: iPodAlthough many analysts at the time felt that the MP3 player market was oversaturated, Apple introduced the iPod Touch in 2007, intending it to be “an iPhone without the phone,” a portable media player and Wi-Fi Internet device without the AT&T phone bill.29 The iPod Touch borrowed most of its features from the iPhone, including the finger-touch interface, but it remained mainly an iPod, with a larger viewing area for videos. Apple released the fifth-generation iPod Touch in September 2012, with upgraded features like support for recording 1080p video and panoramic still photos and support for Apple’s “Siri.” A new version, the sixth generation of this product, debuted in 2015.C124Apple reported selling 6 million of the iPod MP3 players over the 2013 holiday season, down from over 12 million iPod units during the previous season, and in the 2014 year-end report iPod sales were not singled out as a separate category. As with desktop computer sales, the MP3 player market was contracting overall as smartphone and tablet devices took over many music-related tasks. Even with the decline in iPod sales, Apple was still leading well over its rivals. Traditionally, the iPod had had a 70 percent share of the MP3 player market in the United States, and it was the top-selling player in the world.30 Microsoft’s entry into this space, the Zune, was discontinued in October 2011. Its market share never exceeded 1 percent.31EXHIBIT 5Worldwide PC Market Share, Third Quarter 2014 (units in thousands)Source: IDC, Worldwide Quarterly PC Tracker, October 8, 2014, www.idc.com/getdoc.jsp?containerId=prUS25187214.Mobile Communication Devices: iPhoneIn 2007 further competition for the iPod had come from the blurring of lines between digital music players and other consumer electronic devices. While others may have seen the computer as central to the future of digital music, telecom companies worked to make the mobile phone a center of the digital world. Apple’s entry, the iPhone, combined an Internet-enabled smartphone and video iPod. The iPhone allowed users to access all iPod content and play music and video content purchased from iTunes. More recent smartphone models increased the quality of the photo and video components to make even the digital camera or camcorder appear obsolete. The smartphone market in 2007 had been estimated at 10 percent of all mobile phone sales, or 100 million devices a year. Steve Jobs had said he “would like to see the iPhone represent 1 percent of all mobile phone sales by the end of 2008.”32 This proved to be a conservative estimate, and by 2015 Apple had achieved almost 20 percent, in a close tie with Samsung (see Exhibit 6).By 2015, smartphones had become the device of choice for most manufacturers. Smartphones were also often the electronic data consumers’ device of choice, with multiple features, including cameras and the ability to surf the Internet while being held in the hand, rather than taking up the space of a tablet or ultra-thin computer. However, the smartphone market was increasingly turning into a battle between mobile operating systems (OSs).Apple’s iPhone, running on iOS, had had considerable competition from Samsung’s Galaxy smartphones. This was partly due to Samsung’s use of Google’s Android operating system. Historical worldwide leader Nokia had stumbled badly with its outdated Symbian operating system and was trying to regain a foothold by partnering with Microsoft, using the Windows Phone operating system. Although Research In Motion (RIM) still had some long-term BlackBerry fans, RIM had had problems updating its BlackBerry line of phones. The market share by operating-system map was now worth watching, with Android devices expected to continue to capture the majority of market share through 2016 (see Exhibit 7).33C125In recent years it appeared that some of the “cool” factor had disappeared from the iPhone. In Asian markets, especially, Apple’s shares of mobile devices had fallen sharply, losing considerable ground to Samsung and HTC smartphones. Younger users, the 20-something college students and recent graduates, were looking for the next new thing, and that was increasingly an Android-driven device. A social media expert in Singapore noted, “Apple is still viewed as a prestigious brand, but there are just so many other cool smartphones out there now that the competition is just much stiffer.” This was a problem, because, starting in 2012, this Asian market was also where consumers were adopting very quickly.34 In addition, CEO Tim Cook’s visit to China in the fall of 2012, presumably to woo China Mobile’s chief executive into subsidizing the iPhone, hadn’t had the expected result. China Mobile’s wireless network, the world’s largest, wouldn’t be adding the iPhone without better terms from Apple. Instead, it offered its subscribers the Nokia Lumia Windows 8 phone.35 Given all these challenges, could Apple continue to ride the success of the iPhone to greater profits? Many were skeptical.EXHIBIT 6Worldwide Market Share—Cell Phones, Fourth Quarter 2014Source: IDC, Worldwide Quarterly Mobile Phone Tracker, January 29, 2015, www.idc.com/getdoc.jsp?containerId=prUS25407215.EXHIBIT 7Smartphone Operating-System Market Share, Third Quarter 2014Source: IDC, Smartphone OS Market Share, Q3 2014, www.idc.com/prodserv/smartphone-os-market-share.jsp.However, during 2014, Apple’s new iPhone with its larger screen size, in the 6 and 6 Plus models, was able to capture the consumer’s attention, allowing Apple to close the gap with Samsung. This was especially notable in China, where Apple’s refusal to drop the price allowed it to achieve almost a luxury status with the growing middle class in that country. Sales in China had grown substantially—achieving $38 billion in 2014, up from only $1 billion in 2009.36 Elsewhere in 2014, iPhone sales had grown by 44 percent in the United States and were up more than 96 percent in Brazil, Russia, India and China, but by 2015 the overall smartphone market was slowing down as mature markets were increasingly dependent on replacement purchases and emerging markets appeared more interested in low-cost devices.37However, in 2015, Apple was poised to capture market share in two distinct areas: among those consumers who had previously been “inhibited” by the smaller screen size of older phones and therefore were unwilling to go completely mobile until the iPhone 6/6 Plus appeared; and within the enterprise market, as corporate users began to appreciate Apple’s interactivity and the robustness of the iOS. Also, although a “staggering” 1.06 billion Android-based smartphones were shipped in 2014, while the iOS market share declined slightly (until the fourth quarter, when the iPhone 6 began shipping), according to data from industry watchers the difference in operating profit per phone was equally staggering: Android OS profit per phone was $2.26, while iOS phones yielded $97.50. In the Android/iOS war, “strangling” profits in the quest for increased market share might not have been the best long-term strategy. Apple had the resources to grow and win.38Tablet Computer: iPadIn April 2010 Apple released the iPad, a tablet computer, as a platform for audiovisual media, including books, periodicals, movies, music, games, and web content. More than 300,000 iPads were scooped up by eager tech consumers during the device’s first day on store shelves. Weighing only 1.5 pounds, this lightweight, portable touch-screen device was seen as a gigantic iPod Touch.39Considering that previous tablet computers had failed to catch on in the mass market, Apple made a bold move by introducing the iPad. Upon its release, some users criticized the iPad for a lack of features, such as a physical keyboard, a webcam, USB ports, and Flash support, and for its inability to multitask, share files, and print. However, features like

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week 5 forumAnswers 1Bids 49Other questions 10

Forum 5: Memory and Language Development Think back over your childhood. What informal, (outside of school), literacy and math experiences did you have while growing up? Based on what you’ve learned, how do you think those experiences contributed to your academic progress after you started school? Which concepts and/or strategies, from the lesson, did you use in school? Which strategy you could use now? How? Initial postAnalyzed the question(s), fact(s), issue(s), etc. and provided well-reasoned and substantive answers. 20Supported ideas and responses using appropriate examples and references from texts, professional and/or academic websites, and other references.  (All references must be from professional and/or academic sources. Websites such as Wikipedia, about.com, and others such as these are NOT acceptable.)Post meets the 250 word minimum requirement and is free from spelling/grammar errors Cognitive Development (Information Processing Perspective) and Language DevelopmentThe topics for this week are information processing and language development. We will explore the information processing approach to cognitive development. Additionally, We will examine the theories of language development, along with pre-linguistic, phonological, semantic, grammatical, and pragmatic development. We will study the development of metalinguistic awareness and bilingualism.Topics to be covered include: Model for Information-Processing Attributes of Attention and Memory Development and Their Effect on Cognition Information Processing and Academic Learning Case Studies Related to Information Processing Stages of Language DevelopmentGeneral Model for Information Processing PerspectiveInformation-processing research seeks to understand how children develop the attention, memory, and self-management skills to succeed with complex tasks. Those who study this approach compare the human mind to a computer, or an intricate, symbol-manipulating system through which information flows.THE STORE MODELResearch that occurred in the late 1960s and early 1970s led to the adoption of a term known as the store model. This model assumes that we store information in three parts of a mental system for processing: the sensory register, the short-term memory store, and the long-term memory store. As information moves from one part to the next, individuals use strategies to retain and effectively utilize the information.Imagine stepping into a room at a museum, looking around for a minute, and then closing your eyes. Your sensory register has just been activated. It took in a wide variety of new information; however, the majority of this information will be lost in just a moment. If you did not use a mental tactic to focus on a particular feature of the room, it is likely that what you saw will not move to the subsequent part of the mental system, the short term memory store.Working Memory and Long-Term Memory WORKING MEMORY LONG-TERM MEMORYThe short term memory store temporarily retains information so that we can do something with it. It has a basic capacity, which allows us to hold onto a small amount of information at a time. For example, most adults can remember a list of about seven numerical digits. However, just attempting to simply recall the digits will not allow you to maintain the information. You have to put in some effort to keep it, which is why contemporary researchers also refer to this part as your working memory (the number of items that can be briefly held in mind while also engaging in some effort to monitor or manipulate those items). The more information we manage in working memory and the more effectively we utilize strategies to process it, the more likely we will commit it to our long-term memory.Developmental Models of Information ProcessingRobbie Case considered a developmental approach to information processing which is similar to Piaget’s stage theory of development. However, in Case’s neo-Piagetian theory, attributes change within and between stages to increase the efficiency with which children use their limited working-memory capacity. As children improve their abilities to process data, the amount of information they can manage in their working memory increases, making it possible to advance to the subsequent stage. Several factors assist children in making these increases. First, neurological changes learned about in the previous lesson, such as synaptic growth and synaptic pruning, improve the efficiency of thought. Second, repeated use, or practice, of schemes causes them to become automatic, which releases the working memory for more advanced activities. Finally, as children begin to combine schemes, they create a network of concepts that allows them to think about situations in more advanced ways.SIEGLER’S MODEL OF STRATEGY CHOICERobert Siegler developed a model of strategy choice which views cognition from an evolutionary perspective, specifically utilizing the idea of natural selection. As children generate new strategies for solving problems and test the efficacy of those strategies, some strategies are selected and survive, whereas others die off. By experimenting with basic strategies, children often discover more successful strategies. Also, when directly taught an effective strategy, children typically replace their less successful strategies, although this change is not always immediate. Using new strategies challenges the working memory, which may cause some children to resist using it at first.This model of information processing reveals that the way children approach problems is incredibly unique. Given the same problem in two different instances, a child may use different approaches to solving the problem each time. This flexible use of strategies is imperative for developing fresh methods of thinking in order to solve increasingly complex types of problems.AttentionIf you have ever worked with young children, you are aware that they have limited spans of attention in which you can expect them to be wholly engaged in a given task. However, as we will learn, attention to task is essential to thinking because it helps an individual determine which information needs to be considered.Attention is typically dissected into the following three categories: sustained, selective, and adaptable attention.SUSTAINED ATTENTIONSELECTIVE ATTENTIONADAPTABLE ATTENTIONDevelopment of attentional strategies tends to occur in four phases: production deficiency (failure to produce the strategy) control deficiency (failure to execute the strategy effectively) utilization deficiency (consistent use of the strategy, but with little or no performance improvement) effective strategy useOver time, children gain an increased capacity for planning, or thinking out a sequence of acts ahead of time and allocating attention accordingly to reach a goal. While even infants demonstrate a basic aptitude for planning, young children tend to have more difficulty considering future events which they have not experienced than those which they have already observed. Most often, their plans tend to be successful when there are a limited number of steps involved. Children learn from cultural tools that support planning (e.g., directions for playing games, recipes, construction patterns), adult guidance and encouragement, and opportunities to practice.Memory DevelopmentAs the ability to sustain attention grows, memory also improves. The implementation of memory strategies increases a child’s likelihood of transferring information from the working memory to the long-term memory. There are three strategies that enhance memory in order to capture and retain new information: rehearsal, organization, and elaboration.If you need to remember a phone number, you may repeat the sequence of numbers to yourself. This is a memory strategy known as rehearsal. If you need to remember a list of items to buy at the store, you may group related items (e.g. all dairy products together), which is a strategy called organization. While both strategies will help hold the information in your working memory, they need time and practice to perfect. When children learn to use several strategies at once, they increase their chances of remembering. By the end of middle childhood, children begin to utilize another strategy known as elaboration. This is when they establish a relationship between or among pieces of information that do not obviously belong in the same category. In other words, they make meaning out of something that is not meaningful. For example, remembering a locker combination by associating the numbers with the numbers on sports jerseys. This sophisticated memory strategy becomes more common during adolescence.Once you have done the work of transferring information from your working memory to your long-term memory, to use it again, you have to go through the process of retrieval. Retrieval of information from our long-term knowledge base occurs in three ways: recognition, recall, and reconstruction.RECOGNITIONRECALLRECONSTRUCTIONOTHER TYPES OF MEMORY INCLUDE:FUZZY-TRACE THEORYSEMANTIC MEMORYEPISODIC MEMORYMetacognitionMetacognition is the awareness and understanding of one’s own thought. This is another form of knowledge that may influence how well children remember and solve problems. This awareness significantly increases in early and middle childhood as children build a naïve theory of mind, or a coherent understanding of people as mental beings. They begin to develop the ability to interpret their own mental and emotional states (e.g., perceptions, feelings, desires, beliefs), as well as those of others. This understanding is revised as they encounter new facts.As children learn what it means to be effective thinkers, they begin to directly examine their cognitive processes. In other words, they think about their thinking. This is known as metacognition. When children meet mental challenges, they use what they know about thinking strategies to reach their goals. For example, after reading a confusing scientific article, the child may decide to slowly reread it, underlining key terms and details to aid memory and comprehension. Although this ability to apply metacognitive strategies increases with age, this is not a skill that is easily mastered in school-age children or adolescents. Though they may understand the importance of utilizing metacognitive strategies, they may still require practice in applying cognitive self-regulation, or the process of continuously monitoring and controlling progress toward a goal—planning, checking outcomes, and redirecting unsuccessful efforts. Parents and teachers play critical roles in helping advance a child’s self-regulation skills by pointing out important elements of a task and proposing strategies to approach problems and self-monitor performance. In addition, explaining to children why certain strategies are more effective than others prompts them to utilize those strategies in the future.Applications of Information Processing to Academic LearningFundamental discoveries about information processing have been applied to children’s mastery of academic skills, particularly in the areas of reading and mathematics. Identifying differences in cognitive skills between weak and strong learners can lead to strategies and interventions to increase performance.Reading involves the simultaneous use of many skills, which can challenge a child’s information-processing system. If basic skills do not become automatic over time, reading performance will suffer. READING MATHEMATICSReading begins with emergent literacy, or children’s active efforts to construct literacy knowledge through informal experiences. Very young children demonstrate understanding of written language before they read and write in conventional ways. They may “read” memorized versions of stories or recognize familiar signs, even if they do not yet comprehend the symbolic function of the elements of print.As children grow in their knowledge of words, they begin to reflect on and manipulate the sound structure of spoken language. This is known as phonological awareness and is a strong predictor of later reading skills. Children with strong phonological awareness skills are aware of changes in sounds within words, rhyming, and incorrect pronunciation. Drawing their attention to letter–sound associations and playing word games develop children’s phonological awareness. Interactive reading and adult-supported writing activities are also essential literacy experiences that will develop awareness of how print represents language.There has been much debate on the best way to teach children to read. The whole language-approach, which exposes children to meaningful text in its complete form, is said to promote appreciation of language as a communication tool. This is distinguished from the phonics approach, which promotes phonics (sound-symbol rules) as the most effective introduction to reading. However, now studies show that reading instruction is more effective when a combination of both approaches is utilized.Strengths and Weaknesses of Information Processing ApproachesA strong point of the information-processing approach is its explicitness and precision in breaking down multifaceted cognitive activities into smaller components. This helps us understand how children of different ages and abilities use cognitive processes to collect, remember, and apply information, which has led to the design of teaching strategies that promote children’s thinking skills. However, one must note that, when you break down these cognitive components, it makes it difficult to reassemble it into a broad, comprehension theory of development. In addition, computer models of cognitive processing do not reflect the richness of real-life learning experiences and overlook aspects of cognition that are not linear and logical, such as creativity.Knowledge Check1Question 1Which behavior refers to individuals thinking about their own thinking in order to better utilize strategies for problem solving?PlanningReconstructionRehearsalMetacognitionI don’t knowOne attemptSubmit answerYou answered 0 out of 0 correctly. Asking up to 1.Case StudyResearch studies provide examples of the use and impact of information processing theory. The first case study examines the long-term impact of lack of development in attention strategies. The second case study is an exploration of how age plays a factor in the fuzzy-trace theory.‹ 1/2 › STUDY 1Long-Term Consequences of Attention Problems in ChildhoodObjective:To examine the long-term consequences of attention problems in childhood, Friedman and colleagues (2007) used data on 866 twins who were participating in the Colorado Longitudinal Twin Study. Participants were followed from age seven to age 17.Using archival data, the researchers gathered the following information: Each year, teachers completed the Attention Problems Scale, which measures impulsivity, overactivity, organization, learning, and attention. When participants were 16 years old, they were given an intelligence test. When participants were 17 years old, they completed an attentional control task, which measures participants’ ability to inhibit automatic responses, ignore irrelevant information, and shift from one task to another. Example of Inhibition Task: The individual is presented with a list of color words in different-colored font. Instead of reading the word, the individual is told to name the font color. Example of Ignoring Irrelevant Stimuli Task: The individual is presented with a series of letters or words of unpredictable length. The goal is to read only the final three letters of each series, while ignoring all the other letters. Example of Shifting Task: The individual is presented with a series of shapes of different colors and, for each, must name either the shape or the color, based on the cue given. Teachers rated their relationship quality with each child on five dimensions: conflict/anger, warmth/positive emotions, open communication, dependency, and troubled feelings. Teachers rated participants’ overall school adjustment by identifying the prevalence of problem behaviors (for example, acting out, aggression, learning problems) and strengths/competencies (for example, leadership, frustration tolerance, social skills). ResultsResults indicated that attention problems were stable over childhood and into adolescence. That is, teacher ratings of attention problems at age seven moderately predicted attention problems at older ages. In addition, participants who were identified as having attention problems in childhood scored lower on the executive functioning task at age 17 than participants who were not identified as having attention problems. Interestingly, attention problems were more strongly related to inhibition than to the ability to ignore irrelevant stimuli and shift attention from one task to another.It is possible that the inhibition task required more attentional control than the other tasks, although the study did not specifically address this. Also, attention problems were more strongly related to inhibition than to IQ. According to Friedman and colleagues (2007), this suggests that the relationship between attention problems and inhibition cannot be simply explained by lower levels of cognitive ability. It is important to note, however, that children who were identified as having attention problems had lower IQ scores than children who were not identified as having attention problems. Taken together, these results support the notion that attention problems arise primarily from a deficit in inhibition. Moreover, attention problems seem to have a differential impact on various aspects of attentional control. Language DevelopmentWitnessing a child’s development of language is a fascinating experience. Language acquisition is one of the most remarkable, universal human achievements and develops at an astonishing rate during early childhood. This velocity has led researchers to question how children are capable of acquiring so much knowledge in such a short period of time. Naturally, this curiosity has led to theories on how language skills develop in childhood.COMPONENTS OF LANGUAGE DEVELOPMENTTo master a particular language, an individual must combine four components of speech into an adaptable system of communication. These include elements of sound, meaning, overall structure, and everyday use. As children obtain knowledge in each area of language, they gain insight into others.PHONOLOGYSEMANTICSGRAMMARPRAGMATICSTheories of Language DevelopmentWe have learned that some researchers strongly believe in behaviorism, or the theory that behavior can be explained in terms of conditioning. In regards to language, the behaviorist perspective assumes that language is also learned through operant conditioning and imitation. Children learn the rules of language when correct uses of words and phrases are positively reinforced by others. This perspective is one of the earliest explanations of language development.LANGUAGE ACQUISITION DEVICE (LAD)INTERACTIONISTSPre-Language Development by NewbornsWe have previously learned that infants discover the organization of sound in their native language by listening to people talk. They learn to recognize familiar voices and develop the ability to disregard sounds not used in their own language. This receptivity to language is a key aspect of prelinguistic development. Infants pay attention to and respond to speech. As people speak, they concentrate on meaningful sound variations, which eventually leads to the ability to organize speech into the phonemic categories of their own language. Older infants begin to detect the internal structure of sentences and words, including recognizing phonemic sequences and syllable stress patterns. This ability to detect patterns in language likely underlies the development of basic syntax.We can see that infants obtain a great deal of knowledge about language before they even begin to talk! Let’s review some methods for supporting early language learning:INFANT-DIRECTED SPEECH (IDS)JOINT ATTENTIONPhonological DevelopmentLet us discuss phonological development in more detail. If you recall, phonological development is a complex process that depends on the child’s ability to attend to sound sequences, produce sounds, and combine them into understandable words and phrases. During the first four years of life, young children make rapid progress in this area as they attempt to reproduce the sounds they hear from others.While babies can understand sounds, it is more difficult for them to correctly pronounce them. That is why their first words are typically influenced by sound sequences that are easiest to articulate, such as those that begin with consonants, end with vowels and include repeated syllables (e.g., Mama, Dada). At first, they may also use the same sound to represent more than one word. The more words they learn, the more speech sounds they can recreate. Again, adults often use IDS to simplify difficult words, such as choo-choo for train. This builds a foundation for pronunciation and encourages children to attempt new speech sounds. Although toddlers are sensitive to listening for the correct pronunciation of familiar words, they often make pronunciation errors when learning new words. This is likely because they are focusing on the thing that a word or phrase stands for, thus causing them to miss subtle details in the sounds of the word.Children around the age of two begin to focus on and attempt to pronounce each individual sound within a word. As they do this, they make errors. Words that are more common in their environments help them apply those same phoneme patterns to other words. Words with unique patterns make pronunciation more difficult. Throughout the preschool years, pronunciation expands, as the vocal tract matures and the child begins to actively apply phonological strategies (see table). Therefore, the majority of phonological development is complete by the age of five, with only a few syllable stress patterns signaling subtle differences in meaning to be acquired later in adolescence.Semantic DevelopmentRemember, semantics is the branch of language that deals with meaning. Young children can recognize the meaning of words, but cannot always recall or retrieve the word in order to communicate. In other words, children understand words before they begin to use words. As their comprehension of words increases, they free space in their working memories for new words and the challenging task of using them to communicate. Semantic development is extraordinarily rapid as preschoolers demonstrate a steady, continuous increase in rate of word learning.REFERENTIAL STYLEEXPRESSIVE STYLECOMMON WORDSVOCABULARY ACQUISITIONADULT FEEDBACKMUTUAL EXCLUSIVITY BIASSHAPE BIASSYNTACTIC BOOTSTRAPINGEMERGENTIST COALITION MODELGrammar DevelopmentChildren cannot use grammar until they begin to utilize more than one word in a statement. As children begin to join two words together, they omit unimportant words, such as can, the, and to. This telegraphic speech helps them use simple word combinations to articulate a range of meanings. However, most toddlers do not yet have a reliable, adaptable grammar. When prompted to use new verbs in ways they have not already heard them being used, they have difficulty grasping the subject-verb and verb-object relationships. This tells us that toddlers most likely begin to use simple grammar based on word pairings that they commonly hear in their environment.GRAMMATICAL MORPHEMESBy the age of three, children who speak English begin to speak in sentences consisting of three words, which follow a subject-verb-object order. Once this occurs, children begin to add grammatical morphemes, or smaller units of language that alter the meaning of sentences (e.g., Tom’s hat). Gradually, preschoolers refine and generalize grammatical forms, eventually mastering auxiliary verbs (verbs used in forming the tenses, moods, and voices of other verbs), negatives (words that mark the absence, rejection, or denial of something), questions, and other complex constructions (such as connecting words, embedded sentences, tag questions, and passive sentences). Typically be the age of six, children’s grammar usage follows the majority of rules from their native language; however, development continues into middle childhood as children master the aforementioned complex constructions and extend their knowledge to include infinitive phrases.Researchers are intrigued by grammar development, so there is much debate on how children master this complex component of language. Is grammar a product of general cognitive development? Or do children utilize specific techniques, such as semantic bootstrapping (using word meanings to decipher sentence structure) to build their grammar knowledge? Or, is grammar simply a product of intense observation, as children learn to effectively use language in social contexts?PRAGMATIC DEVELOPMENT‹ 1/5 › Although phonology, vocabulary, and grammar are fundamental components of language acquisition, it is also important that children learn to use language pragmatically, or appropriately, in various social settings. Pragmatic development includes following established rules for interaction, such as taking turns, staying on topic, and clearly stating points. All of this occurs over time, as children practice language in a variety of social contexts. Even toddlers can participate in a conversation, although the interaction may not be prolonged at this point.Metalinguistic AwarenessYou may recall learning about metacognition, when a child begins to think about his or her own thinking. Metalinguistic awareness is when a child begins to think and talk about language, recognize it as a system, and understand that this system can be manipulated. Phonological and morphological awareness are part of metalinguistic development. While preschoolers may begin this process, we see this awareness ripen throughout middle childhood as cognitive abilities grow more complex.Knowledge Check1Question 1Which component of language development is concerned with the meaning behind words?SemanticsPhonologyPragmaticsGrammarI don’t knowOne attemptSubmit answerYou answered 0 out of 0 correctly. Asking up to 1.Case StudyLanguage development concepts can be explored in further detail by analyzing research. The first case study examines the effects of an early language and literacy intervention on low-income preschoolers in order to consider the impact of environmental factors on early language development. The second case study further examines the developmental importance of gestures for early language development.‹ 1/2 › STUDY 1An Early Language and Literacy Intervention for Low-Income PreschoolersResearch consistently shows that children from low-SES homes are more likely than their higher-SES age-mates to experience delays in both language and early literacy skills. However, when provided with high-quality early intervention (for example, Head Start), many low-SES children demonstrate gains in spoken language and emergent literacy. In one study, McIntosh and colleagues (2007) recruited 97 preschool-age children from low-SES backgrounds. Half of the children were assigned to the intervention group, while half received only their regular preschool curriculum. To monitor gains in language skills and phonological awareness, children were assessed at four separate intervals over the course of a school year. Baseline data were also collected at the onset of the study. The intervention consisted of small-group and whole-class language and reading activities. Teachers were given books with specific themes that were incorporated into the curriculum for 10 weeks. For example, one theme might be various types of animals, such as amphibians, birds, farm animals, fish, and reptiles.ResultsLanguage activities focused on reading stories to the children and then retelling the stories with children using props to reenact the story. They also practiced categorization skills (sorting pictures that were associated with the story), recall of main events in the story, and following directions (“What did the bird do next?’). Phonological awareness activities included syllable segmentation, rhyming, and sound identification during storybook reading. At each of the four intervals, the researchers administered a test of language skills and a test of phonological awareness. Findings revealed that children in the intervention group scored significantly higher on measures of language development and phonological awareness than children in the control group. Moreover, when compared to the normative samples used with each assessment instrument, children in the intervention group scored similarly to their higher-SES peers. It is important to note that at the onset of the study, both groups of children, on average, scored significantly lower than expected for their chronological age. Therefore, the gains made by children in the intervention group were especially meaningful.OverviewInformation-processing research seeks to understand how children develop the attention, memory, and self-management skills to succeed with complex tasks. Those who study this approach compare the human mind to a computer, or an intricate, symbol-manipulating system through which information flows. Attention to task is essential to thinking because it helps an individual determine which information needs to be considered. Development of attentional strategies occurs in phases and, over time, children gain an increased capacity for planning. As the ability to sustain attention grows, memory also improves, and the implementation of memory strategies increases a child’s likelihood of transferring information from the working memory to the long-term memory. Children also develop metacognition, which is another form of knowledge that influences how well children remember and solve problems. Fundamental discoveries about information processing have been applied to children’s mastery of academic skills, particularly in the areas of reading and mathematics. Identifying differences in cognitive skills between weak and strong learners can lead to strategies and interventions to increase performance. In addition, intelligence tests are helpful in identifying highly gifted children and diagnosing learning problems. The use of various types of intelligence testing has led to specific educational programs for diverse groups of students.Language acquisition is one the most remarkable, universal human achievements and develops at an astonishing rate during early childhood. To master a particular language, an individual must combine four components of speech into an adaptable system of communication. These include elements of sound (phonology), meaning (semantics), overall structure (grammar), and everyday use (pragmatics). As children obtain knowledge in each area of language, they gain insight into others. The behaviorist perspective assumes that language is learned through operant conditioning and imitation. Children learn the rules of language when correct uses of words and phrases are positively reinforced by others. Noam Chomsky rationalized that the rules for sentence organization are too intricate to be learned merely through imitation or discovery. Instead, his nativist perspective proposed that all children have an innate language acquisition device (LAD), or system that instinctively allows them to combine words into grammatically consistent, novel statements and to comprehend the meaning of sentences said to them. Interactionists propose that language development is a result of both biological and social factors. Metalinguistic awareness occurs when a child begins to think and talk about language, recognize it as a system, and understand that this system can be manipulated.Key TermsAUTOMATIC PROCESSESCOGNITIVE SELF-REGULATIONELABORATIONEMERGENT LITERACYEPISODIC MEMORYFUZZY-TRACE THEORYLONG-TERM MEMORYMETACOGNITIONMODEL OF STRATEGY CHOICENEO-PIAGETIAN THEORYORGANIZATIONPHONICS APPROACHPHONOLOGICAL AWARENESSRECALLPLANNINGRECOGNITIONRECONSTRUCTIONREHEARSALSEMANTIC MEMORYSENSORY REGISTERSHORT-TERM MEMORY STORETHEORY OF MINDTRIARCHIC THEORY OF SUCCESSFUL INTELLIGENCEWHOLE-LANGUAGE APPROACHWORKING MEMORYEMERGENTIST COALITION MODELEXPRESSIVE STYLEGRAMMARGRAMMATICAL MORPHEMESILLOCUTIONARY INTENTINFANT-DIRECTED SP

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WEEK 7Answers 1Bids 35Other questions 10

CHFD215 | LESSON 7Social Understanding, Peers, Media, and SchoolingThis week addresses the development of social cognition, or how children come to understand their multifaceted social world. We will also learn about the importance of peer relations, television, computers, and schooling in child development.Topics to be covered include: Stages in Social Understanding. Impact of Peer Relations, Media, and Schooling in Child DevelopmentDevelopment of Self-Awareness and Self-ConceptHow do children come to understand their multidimensional social world? How do they think about and interpret their experiences with others? These questions address the concept of social cognition, thinking about characteristics of the self and other people. The first step in this development is self-awareness.You may wonder when babies begin to recognize the concept of self. The development of self-awareness occurs in stages, with the first stage commencing at birth.As language takes more of a role in the toddler’s interactions, self-awareness increases, as the toddler is now able to express the self in a more defined manner. Between 18 and 30 months, children begin to classify themselves and others on the basis of perceptually distinct attributes and behaviors, such as age, gender, size, and temperament. This is known as the categorical self. The remembered self encompasses a bigger picture as children rely on autobiographical memories to view themselves as continuously existing individuals. This type of awareness grows out of conversations and interactions with adults who can elaborate on past experiences. Finally, the concept of the enduring self is developed as preschoolers begin to discuss future events and begin to view themselves as persisting over time.SELF-AWARENESS NEWBORNS INFANTS TODDLERSYou may recall that newborns have the capacity for intermodal perception, or making sense of light, sound, tactile, odor, and taste information. As babies touch their toes, watch their arms move, and hear themselves cry, they begin to differentiate their own bodies from their surroundings. After feeling a particular object with their hands, they are able to visually distinguish it from other objects.Theory of Mind DevelopmentYou may recall that, as children think about themselves and others, they form a naïve theory of mind, which is a coherent understanding of their own and others’ vivid mental lives. In other words, they are aware that people have personal thoughts. This contributes to their ability to consider the perspective of others, as they understand that someone else may not be thinking the same thoughts as them.By the time children have reached the age of three, children begin to realize the connections among perceiving, feeling, and desiring.Factors influencing theory of mind include language and verbal reasoning, executive function, parent-child conversations about mental states, make-believe play, and social interaction with siblings, friends, and adults. As theory of mind strengthens throughout a child’s development, it contributes to the development of social skills, since the appreciation of the connection between their own and others’ beliefs and desires leads to more positive interactions.DESIRE THEORY OF MINDBELIEF-DESIRE THEORY OF MINDFALSE BELIEFSSelf-ConceptAs we can see, growing children are taking in a great deal of information from themselves and others and attempting to make sense of it internally. As they do this, they begin to genuinely reflect on their own selves. They consider the self’s characteristics and begin to build a self-concept, or the set of attributes, abilities, attitudes, and values that an individual believes defines who he or she is.How do these changes in self-concept occur? Cognitive development, perspective-taking skills, and feedback from others all work together to help shape a child’s self-concept. George Herbert Mead, a well-known sociologist, defined the self as a generalized other, or a blend of what we imagine important people in our lives think about us. He suggested that self-concept transforms as children begin to internalize the attitudes of others towards them. This can have a positive or negative effect. For example, children use this information to create a model self that is used to evaluate the real self. If there is a major inconsistency between the two selves, self-esteem can decline, leading to sadness or depression. This is why positive adult and peer support is essential in evaluating and clarifying negative self-concepts. It is important to keep in mind that self-concept varies across cultures. Children in individualistic cultures tend to focus more on personal characteristics when evaluating self, while those in collectivist cultures are more concerned with the quality of their relationships.Age GroupDescriptionExamplePreschoolersThe self-concept of preschoolers is very concrete. Children at this age often describe themselves in terms of obvious characteristics, such as age, physical appearance, and possessions. As they age, they begin to include typical emotions in their descriptionsI am happy when I play with my dog.Middle ChildhoodBy middle childhood, self-concept shifts from a focus on observable characteristics and typical emotions and attitudes to competencies, personality traits, and social comparisons. Both positive and negative traits are included and are very matter-of-fact. These descriptions often stem from social comparisons, or thinking about themselves in reference to others.I am an honest person.Early AdolescenceBy early adolescence, distinct traits come together to form a more abstract description that includes social qualities and personal and moral values. However, these statements are often contradictory, as children at this age often feel pressured to act differently in various social situations.I am an extrovert with my friends, but an introvert around people I don’t know really well.Self EsteemWhen considering self-concept, you must also take into account self-esteem. Self-esteem is the judgment of self-worth and feelings associated with those judgments. This is one of the most impactful areas of self-development, as it affects emotions, behavior, and long-term psychological adjustment.Changes occur in a child’s self-esteem over time as children receive updated, evaluative information from others. This leads to the formation of four general types of evaluations: academic competence, social competence, physical/athletic competence, and physical appearance. These evaluations are combined into an overall sense of self-esteem.Self-esteem typically starts off as high, as preschoolers are not skilled at evaluating their actual proficiency with various tasks. In other words, they think they are able to perform tasks better than they actually can. As the preschooler ages and numerous new skills must be learned, self-esteem becomes more adaptive as tasks are met with success or failure. Once children enter elementary school, we see an initial decline in self-esteem, as children are provided with more feedback regarding ability and their accomplishments are easily compared with those of other students. Fortunately, by the time a child reaches fourth grade, self-esteem typically swells, as children begin to value their contributions to relationships, academics, and athletics. While this rise typically remains stable, some adolescents experience a drop in self-esteem with transferring from middle to high school. Those with favorable self-esteem profiles are associated with positive adjustment.INFLUENCES ON SELF-ESTEEMWe learned that self-esteem originates early, based on evaluative information available to children and their ability to process that information. Cultural forces, including relative emphasis on social comparison and gender-stereotyped expectations, are part of the evaluative information that affects self-esteem. For example, while competition in Asian classrooms is high, children are also encouraged to praise others rather than judge themselves. And it will likely not be surprising to learn that girls tend to have lower self-esteem than boys with regard to appearance and athletic abilities, but higher self-esteem when considering the closeness of relationships. Both boys and girls whose parents are warm and accepting and provide reasonable expectations for mature behavior tend to have higher self-esteem overall. In contrast, parents who are controlling or who consistently critique their children often send the message that they are inadequate, leaving them with a strong desire for reassurance, which can be sought out in negative ways.AttributionsAttributions are our common, everyday explanations for the causes of behavior. When we try to figure out why we or others act in a certain way, we consider both internal and external factors. Internal factors can include both ability and effort. Even as young as three, children begin to make attributions regarding their success and failure, which can affect their effort in the future. However, as children grow older, develop their reasoning skills, and receive appropriate adult feedback, they begin to differentiate among ability, effort, and external factors in their attributions for success and failure. Children with mastery-oriented attributions credit their successes to high ability and their failures to insufficient effort. They tend to focus on learning goals and use information to increase their ability through effort. Children with learned helplessness attribute successes to external factors, such as luck, and failures to low ability. They tend to focus on focus on performance goals and attempt to avoid negative evaluations of their skills. Children who consistently experience negative feedback regarding their abilities, messages that evaluate their traits, or pressure to focus on performance goals are likely to develop learned helplessness. Caring, helpful parents and teachers who emphasize learning goals help connect effort with success, so that children can better develop the metacognitive skills needed for higher achievement.STAGES OF SELF-ESTEEM IN CHILDRENBIRTH TO 3 MONTHS4 TO 8 MONTHS9 TO 18 MONTHS19 TO 24 MONTHS2 TO 3 YEARS3 TO 5 YEARS6 TO 8 YEARSIdentityAdolescents’ self-descriptions and sense of self-esteem provide the cognitive groundwork for establishing an identity, which is recognized as a crucial step toward becoming a productive, content adult. When you determine your identity, you are deciding who you are as an individual, what you hold in high esteem, and the pathways you intend to follow in life. You use these criteria to take action and explain your actions to others. As an adolescent begins to form his or her identify, it guides the decision making process in many areas of life, including vocation, relationships, community involvement, expression of sexual orientation, and ideas about morality, religion, and politics. Although this process begins early in life, it is not until late adolescence that young people become engrossed in this mission.IDENTITY STATUSAlthough the seeds of identity formation are planted early, not until late adolescence and emerging adulthood do young people become absorbed in this task. Combining theories from Erik Erikson and James Marcia, researchers determined four identity statuses based on two criteria, exploration and commitment. It is important to note that some adolescents remain in one status, while others shift among categories. It is typical for many young people to transition from lower to higher statuses as they age; however, others remain constant or even reverse direction. Attending college often allows young people more opportunities for exploration, thus aiding in the identity commitment process. Students who enter the workforce directly following high school may have more difficulty determining long-term identity.Identity can be widely influenced by a variety of factors, including personality, family, peers, school, community, and culture. Providing young people with opportunities to engage in open communication about a variety of topics, higher-order debates and discussions, extracurricular activities, and vocational training permits them to explore options and develop convictions.IDENTITY ACHIEVEMENTIDENTITY MORATORIUMIDENTITY FORECLOSUREIDENTITY DIFFUSIONPerson PerceptionAs children begin to develop an understanding of themselves, they also grow in their knowledge of others. Person perception refers to the way we assess the characteristics of people with whom we are accustomed. As with self-descriptions, children’s person perception begins with concrete descriptions of others based on obvious behaviors; however, in adolescence, these are drawn together into more profound, organized character sketches, as abstract thinking and reasoning skills improve.The person perception of children is highly guided by social stereotypes. Very young children are able to differentiate between rich and poor on the basis of observable characteristics, such as clothing, residence, and possessions. School-age children absorb prevailing societal attitudes toward various social groups, picking up on messages such as segregation and explicit group labeling. When influential adults validate these stereotypes by treating others differently based on socioeconomic status or race, it is more likely that biases are formed. The extent to which these biases are formed depends on whether a child has a fixed view of personality traits (extreme impressions based on partial evidence), exaggerated self-esteem, and a social world in which people are separated into groups. The good news is that prejudice can be greatly reduced through intergroup contact, collaboration among groups, and exposure to the idea that people have the capacity to change.Social Problem SolvingConflict is inevitable. However, as children mature in the development of their self-awareness and person perception, they begin to utilize this knowledge to resolve social problems. Conflicts provide opportunities for children to practice social problem solving, in which they generate and apply strategies that prevent or resolve disagreements, resulting in outcomes that are both acceptable to others and beneficial to the self. This requires a complex understanding of social diversity.PROBLEM SOLVING SKILLSSocial problem solving skills can strongly influence peer relationships. Children who understand the process of social problem solving tend to get along better with others. This process involves noticing and interpreting social cues, clarifying social goals, generating and evaluating strategies, and enacting responses. Children who are adept at the first step (noticing and interpreting social cues) are able to formulate goals that lead to the betterment of the relationship, while children who poorly read or selectively ignore these cues often misinterpret the actions of others and respond in ways that harm the relationship.The process of social problem solving advances throughout the preschool and early school years, as children develop their abilities to consider the perspective of others. For children who experience difficulties embracing the perspective of others, thus hindering social problem solving, specific interventions can be offered to promote effective problem-solving strategies. Programs that encourage role playing, for example, give children necessary opportunities to think through and practice detecting the emotions of others, planning appropriate actions, creating effective strategies, and anticipating likely results.Knowledge Check1Question 1Which identity status is associated with both exploration and commitment?Identity diffusionIdentity achievementIdentity foreclosureIdentity moratoriumI don’t knowOne attemptSubmit answerYou answered 0 out of 0 correctly. Asking up to 1.Case StudyExamining case studies can enhance knowledge and understanding of children’s self-esteem and their long term development. The following case study will help us examine the relationship between adolescent self-esteem and psychological well-being in adulthood. STUDY 1The Relationship between Adolescent Self-Esteem and Psychological Well-Being in AdulthoodTo examine the relationship between adolescent self-esteem and psychological adjustment in adulthood, Boden, Fergusson, and Horwood (2008) recruited 1,000 15-year-olds and followed them to age 25.The researchers collected the following information: At age 15, participants completed a self-esteem inventory. At ages 16, 18, 21, and 25 years, participants completed an anxiety and depression inventory. At age 16, participants completed a self-report of delinquency, which focused on a diverse range of conduct problems and antisocial behavior (for example, alcohol and drug abuse, fire starting, stealing). At ages 16, 18, 21, and 25 years, participants were asked about suicidal ideation. For example, “Have you ever thought about killing yourself?” “How often do you think about killing yourself?” At ages 16, 18, 21, and 25 years, participants reported on their substance use, including alcohol, tobacco, and illegal drugs. At ages 18, 21, and 25 years, participants reported on their life satisfaction. Using a four-point scale, ranging from very happy to very unhappy, participants answered questions about work, family, friends, and leisure. At ages 21 and 25 years, participants completed a relationship quality inventory, which focused on their current or most recent romantic relationship. The inventory includes four subscales—love, maintenance, conflict, and ambivalence. At ages 18 and 21 years, participants completed a peer attachment inventory, which included attachment to same-sex and opposite-sex friends. Because life experiences and demographic variables may influence the relationship between adolescent self-esteem and adult outcomes, the researchers also collected information on family SES, maternal education, experiences with physical discipline, parental substance abuse, and family instability (e.g, divorce). ResultsResults indicated that low self-esteem at age 15 predicted anxiety, depression, antisocial behavior, suicidal ideation, substance abuse, lower levels of life satisfaction, and dissatisfaction with peers and romantic partners.These findings were especially strong for low-SES participants, those who experienced family instability, and those who reported high levels of physical discipline in childhood. These findings suggest that early family experiences contribute to quality of self-esteem in adolescence, which, in turn, predict psychological well-being in adulthood. Peer RelationsBeyond the family, peer relations are one of the most highly influential factors on child development. Peers can significantly affect the development of social skills and can provide critical emotional support during trying times, such as parental divorce. Peer sociability is strengthened by and also promotes cognitive, emotional, and social achievements.DEVELOPMENT OF PEER SOCIABILITYPeer sociability begins, in limited form, in infancy, when babies even as young as three months old randomly look at and touch each other. By the time babies reach a year old, the exchanges become reciprocal and they begin to imitate each other. Subsequently, an appreciation for the actions and emotions of others grows, leading to more organized interactions. This development is influenced by positive interactions between the parent and child.Mildred Parten observed the interactions of two to five year olds and determined that peer sociability occurs in three, sequenced steps. Children advance through the steps as they progress with their communication and people perception skills.‹ 1/8 › According to Parten, peer sociability begins with nonsocial activity, or unoccupied, onlooker behavior and solitary play.It then transitions to parallel play, which is a limited form of social participation in which a child plays close to another child with like materials but does not try to influence his or her play.Friendships and Child DevelopmentAlthough children interact with numerous peers over the course of childhood, clear preferences emerge and friendships begin. A friendship is a close relationships involving companionship in which each partner wants to be with the other.EARLY CHILDHOOD FRIENDSHIPSSTABILITY OF FRIENDSHIPSINTERACTION WITH FRIENDSBEST FRIENDSMIDDLE CHILDHOOD FRIENDSHIPSPeer AcceptancePeer acceptance, or the extent to which a child is viewed by age-mates as a worthy social partner, uniquely contributes to adjustment. It influences temperament, mood, and self-esteem and contributes to emotional and social successes or failures. Rejection by peers often impacts academic achievement and propensity to engage in risky behaviors, such as drug use and delinquency. Using self-reports that measure social preferences and prominence, researchers have identified four categories of peer acceptance: popular, rejected, controversial, and neglected.PEER GROUPSPeer groups are collectives of children that organize on the basis of proximity and similarity in sex, ethnicity, and popularity. They generate a social structure characterized by shared values and standards for behavior. In the early teens, peer groups evolve into same-sex cliques (groups of about five to eight members who tend to resemble one another in family background, attitudes, values, and interests), several of which may combine to form a crowd. Eventually, mixed-sex cliques form, providing a supportive context for interacting with the other sex, and crowds decline in importance as adolescents settle on personal values and goals.POPULARCONTROVERSIALREJECTEDNEGLECTEDDating RelationshipsAs puberty begins to impact sexual interest, dating relationships often emerge. These relationships also impact child development. The beginning of dating is regulated by cultural norms, and the achievement of intimacy in adolescent dating relationships lags behind that of friendships. Adolescents with a history of strong parental and peer relationships often develop caring romantic connections. These connections contribute to positive relationships in emerging adulthood. In contrast, adolescents with a history of frequent family of peer conflict often struggle with positive dating interactions. As long as dating is not premature, it can provide important training in a variety of social skills, such as cooperation and compromise, as well as promote empathy, self-esteem, and identity development.MediaThe role of media has had a significant impact on child development. Many forms of media, including television, computers, and cellphones, influence a variety of aspects of children and adolescents’ daily lives, including acquisition of knowledge, family and peer communication, and time. INFLUENCE OF TELEVISION INFLUENCE OF COMPUTERS AND THE INTERNET REGULATION OF USENorth American children become television viewers beginning in early infancy, and U.S. and Canadian school-age children spend more time watching television than engaged in most other activities. In fact, TV viewing over the course of a year typically comes close to or exceeds time spent in school! During a research study of the impact of television availability on school-age children, it was noted that children who started watching television showed a drop in reading ability, creativity, and community participation, while also experiencing an increase in gender-stereotyped beliefs and aggression. While this is concerning, it does not signify that television itself is corrupt. Like any instrument, if effectively utilized by adults to enhance children’s learning, it has the potential to strengthen cognitive, emotional, and social development.Young children’s incomplete grasp of television’s meanings makes them more likely to believe and imitate what they see. Research confirms TV’s potential for enhancing children’s prosocial behavior, but violent programming has lasting negative consequences. Although educational programming for children is sensitive to issues of equity and diversity, commercial entertainment TV often conveys ethnic and gender stereotypes. Young children are attracted to TV ads but do not comprehend their selling purposes; even older children and adolescents find many commercials alluring. Television that includes examples of collaboration and assisting and comforting others can promote positive social skills and teach important life lessons. In addition, educational programs such as Sesame Street can promote gains in early literacy and math skills. In fact, the watching of education programs has been linked to higher grades and academic motivation. However, evidence also suggests that watching too much entertainment TV detracts from children’s school success, social experiences, and family interaction. For example, children involved in heavy TV watching often did not participate in frequent family meals or participate in as many extracurricular activities.Impact of Schooling on Academic and Social DevelopmentWe have discussed the impact of peer relations and media on child development. In school, children learn to become productive members of society, making schools another incredibly powerful force in academic, emotional, moral, and social growth.CLASS SIZEThe physical elements of the classroom affect students. Class size is one factor that varies widely among schools and is an important dynamic to consider. It may not be surprising to learn that smaller classes in the early elementary grades promote lasting gains in academic achievement, while smaller high schools foster greater social support and school engagement. This is likely due to the fact that children in smaller groups tend to show an increase in concentration, participation, and positive attitudes and that smaller schools often foster an environment of togetherness and provide more opportunities for high involvement.Philosophical Approaches to SchoolingIn North America, the pendulum has swung back and forth between two philosophical approaches to education, the traditional classroom and the constructivist classroom. In the traditional classroom the teacher is the sole authority knowledge, rules, and decision making. The majority of talking is done by the teacher, while children passively listen and respond when asked questions. In contrast, the constructivist classroom (grounded in Piaget’s view) encourages students to construct their own knowledge. Children are encouraged to solve self-chosen problems, while the teacher guides and supports them in response to their needs. Although traditional classrooms slightly boost achievement test scores, constructivist classrooms are connected to advances in critical thinking, greater social and moral maturity, and more positive attitudes toward school in general.Vygotsky’s sociocultural theory has been utilized to develop a new theoretical approach in which children work as partners in learning, participating in challenging activities with teachers and peers and using collaborative practices, such as reciprocal teaching and cooperative learning. This transforms classrooms into communities of learners and is known as a social-constructivist classroom. Teachers guide the process of learning, but everyone (including students) is an equal contributor in the authority to define and resolve problems, drawing on each individual’s unique expertise and skills.Other School InfluencesIn addition to class size and educational philosophy, the timing of school transitions also significantly impacts children.ELEMENTARY SCHOOLMIDDLE SCHOOLHIGH SCHOOLOther school factors to consider include teacher-student interaction, homogenous versus heterogeneous grouping, and inclusion.‹ 1/3 › Teacher–student interaction has a significant impact on academic achievement. Students desire teachers who are caring, helpful, and inspiring; however many teachers continue to underemphasize higher-level thinking for under stimulating, repetitive tasks. Evidence has shown that students in stimulating, challenging classrooms demonstrated better attendance and larger academic gains over time. In addition, it is common for respectful, academically gifted students to receive more praise from teachers, while disruptive students often receive more reproach. However, it is the children who are most at risk for learning difficulties that need the support of a caring teacher the most. Finally, teacher expectations play an important role in student achievement. High achievers can lose momentum if efforts are met with criticism, and low expectations by teachers often produce low performance results.Knowledge Check1Question 1Which type of classroom philosophical approach is grounded in Piaget’s theory that children should build their own knowledge as the teacher facilitates?TraditionalConstructivistSocial-constructivistI don’t knowOne attemptSubmit answerYou answered 0 out of 0 correctly. Asking up to 1.Case StudyAn analysis of case studies on peer relationships, media, and school can further the understanding of the impact on child development. The first case study seeks to help us understand the link between excessive television viewing and ADHD, while the second study examines whether adolescents who enter the workforce too early are at risk for early sexual activity.‹ 1/2 › STUDY 1Is Heavy Television Viewing Linked to ADHD?Heavy television viewing during childhood is linked to a variety of negative outcomes, including inactivity, declines in reading ability and creative thinking, gender stereotyping, and aggression. But is television viewing related to ADHD? To find out, Miller and colleagues (2007) recruited 170 preschool-age children and their parents and collected the following information: Research assistants conducted semi-structured interviews with parents about their child’s television viewing habits. Parents were asked to estimate the average number of hours their child spent watching television each week. Parents and teachers completed an ADHD checklist for each child. Because high activity levels are common in children with some forms of ADHD, each child was equipped with an actigraph for a two-hour time period. An actigraph is worn on the waist and records the number of movements an individual makes during a set period of time. In addition to measuring activity levels, the researchers were interested in how parent and teacher reports of activity compared to actigraph results. ResultsResults indicated that television viewing is linked to several characteristics of ADHD. Compared to children who were light viewers (watched only several hours of television per week), heavy viewers (those who watched several hours of television per day) exhibited higher activity levels (as measured by the actigraph) and were rated as highly active by their parents and teachers. Heavy television viewers were also rated as more inattentive and hyperactive than light viewers. According to Miller and colleagues (2007), these findings do not suggest that heavy television viewing causes ADHD. However, recent studies have shown a moderate to strong relationship between television viewing and behavioral difficulties associated with ADHD. It is unclear whether excessive television viewing contributes to inattention and hyperactivity or whether some parents use television to “attend to” children with challenging behaviors. Regardless of the relationship between television viewing and ADHD, these findings provide additional evidence that parents should limit the amount of time their children spend watching television. OverviewSocial cognition, or thinking about characteristics of the self and other people, begins with the development is self-awareness, which occurs in stages throughout a child’s life. Self-awareness is part of emotional and social development. As children think about themselves and others, they form a naïve theory of mind, which is a coherent understanding of their own and others’ vivid mental lives. This contributes to their ability to consider the perspective of others. As children begin to genuinely reflect on their own selves, they begin to build a self-concept, or the set of attributes, abilities, attitudes, and values that an individual believes defines who he or she is. This leads to the development of self-esteem, or the judgment of self-worth and feelings associated with those judgments. This is one of the most impactful areas of self-development, as it affects em

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