800 words 5v references apa  format. that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.As you close your weekly meeting with Deborah, she says, “There are some very good ideas here. I would like to see you continue with a global marketing plan. We need more concrete analysis and data for the presentation. Get your team to work.”After your meeting with Deborah, you briefly meet with your team to discuss moving toward a more formal analysis. “Tiffany and Mike, we need to provide a more detailed analysis,” you explain. “You’ve done a great job so far looking at what resources we need and potential countries, but we need to really dig deeper on this.”Tiffany nods her head in agreement. “Definitely,” she says. “We need to look at some internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considering.”Mike interjects, “Well, that’s something we should consider, but it’s not the only way to analyze this type of project. This is such a big decision, and we need to give as much information as we can.”You reply, “Great point, Mike. We should look at this from a couple of different angles.”The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following: What are the best tools to use in this situation?    Provide a brief summary of at least 2 of these tools.  Why do you think these are the best ways to analyze the market?   How will you use these tools in your plan? Global StratDenise BrownDate 01/03/2018How do you define a global strategy?The global strategy contains the International Strategies for small as well as medium-sized firms since they move past their countries. Global strategy likewise includes the Strategic Management relating to all organizations considering the stratagems towards achieving their up and coming undertakings. It includes the ceaseless Global Management endeavors that unavoidably happen for associations that have been engaged with worldwide activities all through various years. It additionally conceals issues regarding the matter of Globalization as the universe ends up diminutive and we turn out to be involved with each other.  Strategies give a long haul course to the organization. It assists the firm in accomplishing the upper hand to the firm. Furthermore, it conveys to the organization regarding its marketplace, benchmarks and the way to deal with the sources with an end goal to experience the aims of the foundation.Therefore, Global Strategy can be described as the concentration and scope of an organization as time goes on. This will achieve points of interest for the organization through its development of sources within a baffling climate, meeting the marketplace needs and fulfilling the investor’s desires (Hill, 2008).The key universal strategies include transnational, global as well as multi-domestic. Each of these strategies comprises of unique methodologies trying to develop productivity through nations and attempting to be receptive to adaption in consumer slants as well as marketplace conditions all through nations.Multi-domestic strategyThis strategy is a system whereby organization endeavor to achieve the most extreme neighboring response by fitting their stock proffering and advertising stratagems to comparable disparate across the nation circumstances (Lakshman et al., 2017). The clearest approach towards defining this strategy is for FCF to use a unique strategy in each one of the marketplaces it works in the promotion, R&D and manufacturing endeavors tend to be built up in all key across the national marketplace where business is done. An organization that uses this strategy penances capability with the help of highlighting responsiveness to neighborhood essentials within each one of its marketplaces.Global strategyThis strategy helps with settling on decisions about the long-range course in reference towards global business (Lakshman et al., 2017). It is a methodology that thinks about the world as a marketplace as well as providing a resource with insignificant nearby decent variety. Competitive advantage is built up generally on an overall establishment (Meyer & Su, 2015). Universal strategy: FCF’s expectations associate chiefly to the home marketplace. By and by, there are objectives concerning outer activities and that desparately require a global strategy. Quite, the upper hand -indispensable in strategy development – is built up predominantly for the home marketplace. Multinational organizations secure economies of scale through shared as well as marketplace tantamount stock in a few countries. Multi-domestic firms have an autonomous command center in different nations, in this manner, procuring extra limited management, in any case; at a hoisted rate of forging the economies of scale from value dividing and imposing business model (Hill, 2008).In multinational strategy, FCF is entangled in a few of marketplace outside the country. In any case, it requires recognizing stratagems for each marketplace, as buyer needs as well, perchance rivalry, are different in each country. The focused advantage is controlled autonomously for every country.Transnational strategyA transnational firm oversees operations in various countries with an assortment of levels of synchronization and blends of strategies and capacities (Elter et al., 2014). It unites worldwide degree, coordinating capacities and the use of single advantages of neighborhood marketplaces towards pushing deals, a piece of the pie and income increment. It incorporates working in different overall markets, contriving receptive authoritative arrangements and creating esteem included endeavors that exploit national correlations and refinements. Meyer & Su (2015) explains transnational strategic management as reiterations of basic learning and execution upgrades.The 3 possible countries options for globalization, in this case, would be Japan, China, and Brazil. China is a key progressing player in the worldwide furniture advertise. Furniture is one of the nation’s most rapid developing fare areas. The furniture assembling of assorted types as well as materials are projected to be almost $ 15 billion that, with net tariffs of about $4 billion, demonstrating that apparent charge is approximately $ 10 billion (Lakshman et al., 2017). The continuous dissimilarity of interest, as well as imports, has set a piece of the Japanese furniture to advertising. The GDP value of Japan represents about 8 percent of the world economy.  According to (Wood & Wilberger, 2015), gross domestic product in Japan is accounted for by the World Bank Group.Moreover, Brazil is a standout among the most growing economies in the world (Meyer & Su, 2015). Through sizeable as well as creating cultivating, generation as well as management territories, Brazil economy is one of the highest in the hub of South American nations. The GDP worth of Brazil is around equivalent to 3.5 percent of the worldwide economy (Lakshman et al., 2017). Brazil has the highest obligation from the management department among countries such as Japan, China as well itself. It is a reflection of its capability of development in future. On the other hand, Japan is position 2 in the customary world after the United States. China has set up itself as a rising monetary center in Asia, as well as its relative worldwide significance is rapidly moving toward the greatest European economies (Elter et al., 2014).Consequently, I would recommend China as a nation for expansion as well as a country that can adjust towards global strategy. As I would see it, I believe that others might believe that maybe China is lucrative due to its regularly expanding steps in the worldwide marketplace.Moreover, I would allow them to know whether they would take the plans, they will locate that even as Brazil and Japan keep on growing hence does grow China.  It is my projection that China will continue growing at a fast pace.ReferencesElter, F., Gooderham, P. N., & Ulset, S. (2014). Functional-level transformation in multi-domestic MNCs: Transforming local purchasing into globally integrated purchasing. In   Orchestration of the Global Network Organization (pp. 99-120). Emerald  Group Publishing Limited.Hill, C. (2008). International Business: Competing in the global marketplace. strategic  direction, 24(9).Lakshman, S., Lakshman, S., Lakshman, C., & Lakshman, C. (2017). The dynamic change in  expatriate roles: strategy type and stage of internationalization. Management Decision,   55(8), 1770-1784.Meyer, K. E., & Su, Y. S. (2015). Integration and responsiveness in subsidiaries in emerging  economies. Journal of World Business, 50(1), 149-158.Wood, V. R., & Wilberger, J. S. (2015). Globalization, cultural diversity and organizational  commitment: Theoretical Underpinnings.  The world, 6(2), 154-171.Global StratDenise BrownDate 01/03/2018BenchmarkWhat is a benchmark? A benchmark refers to standards developed by a company for the purpose of analyzing performance or quality level (Naga, 2011). In benchmarking, the primary metrics of a company are compared to companies in the same sector or own operations. The concept assists a company to visualize performance, identify the areas that require improvement and foster the company’s general performance. Benchmarking is subdivided into external and internal. Internal benchmarking refers to the comparison and evaluation of the performance and conduct of project teams and internal processes (Frynas, 2015).External benchmarking is a comparison of a company’s performance to that of other companies falling under the same sector. As FCF, we decided to use IKEA a Swedish furniture giant as our benchmark. A company adopted the global strategy and even set up its business in China. At first, the company had difficulties in being accepted in the Chinese market as it sold its products so cheaply which did not make ogre so well with the local Chinese consumers who doubted the quality as depicted by the low prices. Also, the local producers started copying its designs which made it even more difficult for IKEA, but at long last, the market started accepting its specific products and are now selling all over the world. Global expansion benefit Yes, IKEA benefited by expanding globally, it witnessed improved profits. The overseas markets are not saturated, unlike the domestic market. As a result, the organization has realized improved gross margins due to the expansion globally. In addition, it was able to establish its presence globally. The other benefits are the advancement in growth globally, return on investment, universal existence, and increased productivity. It also has the opportunity to aim at the high-end markets in the global market. It can explore production services in countries where the manufacturing rate is low which will, in turn, enable it to promote its goods at feasible costs. Generally, international expansion has been a first mover advantage over the competitors, improved its bottom lines, and recorded more profit. Benchmark’s domestic market share benefit or hindranceThe expansion benefitted the benchmark’s market share of the domestic market. Its market share has improved because of expanding internationally. Notably, universal growth promotes cost reductions, technological advancement, and products differentiation, leading to a boost of its market share in the domestic market. An organization can charge a premium when it differentiates its products. Its market shares have also improved as it can offer product varieties to the customers. Similarly, it can import the products at lower costs. Its share has increased in many areas due to feasible costs. Improved market share is also due to the ability to reach out to market segments that had not been targeted initially. Risks Yes, there were risks as a result of globalization. The first risk is exchange rate fluctuation. The exchange rate between one currency and another fluctuates depending on the time period. The currency exchange rate fluctuation can result in losses or gains. The second risk is the country risk. Country risk consists of economic and political risks (Hou, 2013). These risks have adverse impacts on the business. Political risks expose a company to money lost because of aspects such as terrorism and trade barriers. Economic risk is related to the financial state of a country and the ability to repay borrowed money. The other risks as a result of globalization are reduced quality control or quality control loss, long delivery times and production, difficulty in forming strong relationships with reliable and reputable suppliers and partners, and potential theft of intellectual property (N.A., 2015).  Risks minimizationTo minimize risks, IKEA established some offices in the overseas country to check quality control and enhance quick delivery. It also safeguarded intellectual property. Moreover, it formed contracts with production facilities that are reputable,     value quality, and meet product specifications. The company into account its national currency to do the business to minimize exchange rate risk. When it was unable to choose the national currency then, it added a buffer to any invoice quotation made in a foreign currency. Second, it made use of financial instruments such as futures, options and forwards to hedge risk (Hou, 2013). To minimize country risk, IKEA analyzed the host country’s political risk or approximate the economic condition and growth in the future by assessing the country’s gross domestic product, inflation, unemployment rate, among other measures. ReferencesFrynas,     J. (2015). Global strategic management. New York,     N.Y.: Oxford University Press. Hou,     X. (2013). Risk management in international business. Retrieved from  https://www.soa.org/library/newsletters/risk-management…/jrm-2013-iss27-hou.aspxN.A.     (2015, March 31). Business risk factors. Retrieved     from  https:// www.renesas.com/ir/company/risk.htmlNaga,     A. (2011). Strategic management. New Delhi, India:     Vikas Publishing House. Global StratDenise BrownCTU01/05/2018Management in Dynamic EnvironmentExpanding business operations internationally is one of the most significant strategic objectives of many organizations. This is because of the manner in which it broadens their horizons and also enhances the visibility of the brand in question. Such an endeavor does also increase sales since more potential clients are exposed to the goods and services on offer (Cao, 2011). Studies indicate that the overall competition will be reduced to a significant extent. Above all, our firm will be able to mitigate vulnerability which comes as a result of the changes in trends. Nonetheless, there are challenges too (Moss, McGrath, Tonge, & Harris, 2012).Expanding internationally introduces timing challenges. In addition to timing, language barrier becomes such a significant impediment, and so is the issue of currency fluctuation. At times, these issues can event eliminate profits in total, and hence the leverage of having to undergo the challenges of investing, say, in China is completely watered down (Nonaka, Hirose, & Takeda, 2016). It is also important to appreciate the fact that no one of us can accomplish credible business operations in a market that we barely understand. Knowing the market is the initial step, and such a market ought to be understood in depth. Also, the local politics must never be ignored (Lessard, Teece, & Leih, 2016).Politics and Regulatory FrameworksThe political environments internationally tend to look quite different from the domestic environments. It is quite common for various governments to seize and to take control of the market, and even business units themselves. They argue that it is in their best interest, or at least the best interest of their citizens (Lessard et al., 2016). Such moves make the entire operational profits which could have been earned by our businesses to disappear. In some cases, there may be conditions that demand of the organization to operate in a certain way or risk complete confiscation or fining. The failure to allow the company to operate as it wishes means that creativity is discouraged, or sometimes penalized (Cao, 2011; Moss et al., 2012).Mike finds it concerning that even though the products and services being offered domestically meet the quality standards of a Western economy; such a high standard is still not acceptable in some of the middle-income economies. It could be that foreign firms are penalized or made to face tougher conditions to mitigate the kind of competition the local ones face. Now that a foreign investor is to compete for the same resources as the local firms, resources are such an issue of concern (Nonaka et al., 2016).The Resources and the Global StrategyFor FCF to succeed with a global strategy means that a lot of funds have to be spent. Many firms allocate figures in terms of billions of dollars, which is a substantial amount of money considering that it might be borrowed from financial institutions. A huge chunk of the money is dedicated to marketing while the rest could be directed towards the setting-up and inaugurating the business enterprise. Investing such huge sums of money need FCF to be sure of the kind of markets and the activities we are engaging in otherwise, a lot could be wasted without much gains (Nonaka et al., 2016).Another resource issue is the lengthy time horizons. It is imperative to appreciate that global strategies are built in a long period of time. In fact, relatively new companies have always taken time to become established. A huge majority of what are now considered as global companies started within just a single country. They then extended overtime, time is a resource, and the stakeholders ought to have lengthy horizons in order not to rush decisions and actions (Cao, 2011; Moss et al., 2012).To understand what is needed on the global stage, This Company requires keen stakeholders such as Mike. Additionally, the senior management has to be committed and also direct their efforts towards achieving the desired objectives. Of course, it is important to invest in research. Some firms differentiate between the ordinary research and development and market research (Nonaka et al., 2016). Those who tend to define ‘market research’ are keen on making sure that they exploit every opportunity that is availed by knowing the market. Research is usually geared towards rethinking the aspects of the value chain and business in general to improve the gains as much as possible (Lessard et al., 2016).In summary, resources are a concern at the global level since there are many competitors and a limited supply of these particular resources. The sourcing, securing, and utilization of these resources mean that various stakeholders are involved, and balancing their views is a complicated endeavor. In essence, those involved have to remain dedicated to delivering quality at all times irrespective of the kind of limitations they come across (Laats & Haldma, 2012).The Resources of Concern in ChinaAs FCF is seeking to invest in China, we have to be concerned about resources since as a parent firm; of course, we have to make the largest share or even the entire 100% equity investments. This is not suitable for small and medium-sized organizations. China has a huge human resource, and there has been increasing competency since it is an educated society. Depending on the source, statistics show that literacy rate is in the range of 95%-100%. Chinese are industrious, and this has been recognized all over the world (Moss et al., 2012).Since the economic realignment that made China a market economy, capitalistic tendencies have resulted in a scenario where creativity is rewarded. China has become the ‘factory of the world’ due to an enhancement of the level of infrastructure. Studies conclude that China has world-class infrastructure. There is also access to capitalistic enterprising via Hong Kong and Taiwan. In fact, it is imperative to appreciate that most manufacturing firms in Guangdong were initiated by Hong Kong and Taiwanese managers. These stakeholders did understand what it takes to run a factory, and they were up to the challenge (Laats & Haldma, 2012).China has favorable government regulations. There is decent enforcement with low taxation regimes, lax labor laws, lax environmental laws, and lesser red-tapes. Even if Western firms could be committed to environmental protection, they still do find some of the regulations being derailing; and hence an environment like China that offers an expansive room for maneuverability could seem to be appealing (Cao, 2011; Nonaka et al., 2016).How the Resources Influence the Decision to Expand into ChinaSeveral countries are lining-up to take the place of China as global manufacturers once the trends make China undesirable. One of the results could be that the Chinese will start demanding for higher pay, and raw materials will become scarce. Among the countries to take the spot include Ethiopia, Vietnam, and even Nigeria. Before then, China is still a viable option (Cao, 2011; Lessard et al., 2016). China has efficient seaports, and other forms of infrastructure, adequate human resource and raw materials, and the knowledge transfer is happening at a remarkable speed. Expanding into China will pay both in short as well as in the medium-term, and the firm ought to proceed with the decision to invest into that country (Moss et al., 2012; Nonaka et al., 2016).ConclusionVietnamese and Ethiopians are paid low wages, and this could be one of the factors which could make their markets attractive. Nonetheless, China still dominates in terms of infrastructure, managerial skills and experience, and level of innovation. The Chinese government is also way restrained as compared to those of several other developing countries of the world (Nonaka et al., 2016). Therefore, comparing the decision to invest in China with that of choosing different leaves one with no doubt that China is, indeed, the best option on the table. This will give the firm a competitive advantage since the products will be delivered on a timely basis, and the quality is certainly assured to be competitive. This is a credible option, and the firm ought to exploit it (Lessard et al., 2016).ReferencesCao, L. (2011, August). Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China. Journal of Strategic Marketing, 19(5), 455-469. DOI: 10.1080/0965254X.2011.565883Laats, K., & Haldma, T. (2012). Changes in the scope of management accounting systems in the dynamic economic context. Economics & Management, 17(2), 441-447. DOI: 10.5755/j01.em.17.2.2164Lessard, D., Teece, D.J., & Leih, S. (2016, August). The dynamic capabilities of meta-multinationals. Global Strategy Journal, 6(3), 211-224. DOI: 10.1002/gsj.1126Moss, D., McGrath, C., Tonge, J., & Harris, P. (2012, Feb.). Exploring the management of the corporate public affairs function in a dynamic global environment. Journal of Public Affairs (14723891), 12(1), 47-60. DOI: 10.1002/pa.1406Nonaka, I., Hirose, A., & Takeda, Y. (2016, August). ‘Meso’-foundations of dynamic capabilities: team-level synthesis and distributed leadership as the source of dynamic creativity. Global Strategy Journal, 6(3), 168-182. DOI: 10.1002/gsj.1125

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https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=9855315 Presenting the Marketing Plan  Due Date:  Friday, 2/2/18  Deliverable Length:  400-600 words + 2 responses (100 words each)  Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).  Students will be expected to post their initial Discussion Board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.Now that Michelle has all of the pieces of her marketing plan in place, the board is ready to see the final plan. She is apprehensive about this because the board needs to approve the plan for it to move forward. It is imperative that the plan addresses all of the marketing issues discussed to this point, and that it also includes a discussion of how MM will measure the success of the plan after it has been implemented.Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.Michelle is happy with how the plan is being put into place. The date and time for the final board meeting has been set when she calls you.“How will we know if the new product launch is a success?” she asks. “How will we know if what you have suggested really worked? Since I started this company as an entrepreneur years ago, I feel like everything that happens here is my fault or my responsibility. Does that make sense?”“You’ve been so supportive to me during this whole process,” you say. “Leave it to me. I’ll think about what you’ve said over the long weekend and I’ll be ready to sit down and discuss the details as I prepare the final draft of the plan.”Based on your original goals and the plan you are putting into place, what will you tell Michelle? What will you measure to determine whether or not your new product plan for MM is a success? What about a contingency plan? Do you need to make recommendations for MM if things do not go the way you hope and expect them to?Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions: What did you learn from your classmate’s posting? What additional questions do you have after reading the posting? What clarification do you need regarding the posting? What differences or similarities do you see between your posting and other classmates’ postings?Scenario:Mobile Manufacturing, Inc.Michelle Dietrich, president of Mobile Manufacturing, Inc. (MM), stared out of her third-floor window at the traffic below her San Jose, California office and said to herself, ‘This new product has to be right. If we can’t gain back a significant share of the mobile phone market with this product, MM is not going to be here next year.’Michelle’s company made its debut in the mobile phone industry in 2002 when it invented the first mobile phone that could access the Internet. At the time, this gave MM a huge advantage over its major rivals.Mobile Manufacturing, Inc.’s first successful product and initial public offering (IPO) in 2003 raised enough capital to help the firm develop new products, but since then, the technology giants have caught up with them. Although MM had some success with other products, it has not been able to match its initial success and distinguish itself from its rivals. MM—though it was the darling of the technology world in the early 2000s—was struggling to attract first-class employees and new investors; it was floundering in the market.After several failed attempts at new products, Michelle hired Elena Steokovich, the top cell phone designer and engineer in Europe, to help design a new product. Elena knew her stuff when it came to phone product design, and she had worked with Michelle on MM’s first product. After stints with big-name competitors, she agreed to return to MM to help Michelle restart the product innovation engine.’I know that just designing a good phone will not be enough,’ thought Michelle. ‘Perhaps the most important question is: How do I know if anyone will buy our phone? Certainly market research will help us identify potential customers so that we can target them effectively, and careful analysis of the research findings will lead us to a good marketing plan. Yes, the marketing plan is the key. I need to know that the next phone we develop will meet the needs and wants of those who crave the latest and greatest technology in their mobile phones.’ MM needed to get back a market share if it was to survive in a fiercely competitive environment.Michelle also knew the mobile phone and technology markets had changed drastically in other ways since MM first entered the market. There were new domestic and foreign companies competing, increased market demand driving prices down, and innovative products being introduced every year. Although some consumers were happy to try out the latest and greatest products, a large number of customers were suffering from feature fatigue, a term used to describe the tiring of the bells and whistles. The customers with feature fatigue just wanted to make phone calls to their family and their friends.To help ensure that MM has the right marketing plan for its new mobile product, Michelle has hired you as her marketing consultant for this project. As the marketing consultant, you will be responsible for planning, organizing, and implementing the marketing plan for MM’s new product.Note: All character and company names are fictional and are not intended to depict any actual person or business.

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