As a newly joined member of the Destination Management Organisation, you
are tasked with developing a destination marketing report for Edinburgh.
You need to address the following in the report:
Part 1:
Conduct an analysis of Edinburgh (L02) (1200 words)
• Environmental factors affecting tourism in the destination
• Competitor analysis
• Market factors influencing destination marketing
• Destination Analysis using the 10As and TALC model
• Edinburgh promotional activities audit – advertising, websites, publicity,
PR, events, trade shows, sales promotion
• Brand audit using the five-stage brand pyramid
Part 2:
Conduct research as the basis of a strategic plan to enhance and
strengthen the identity and brand of Edinburgh, whilst developing tourism
in a sustainable manner (L03, L04) (2000 words)
• Propose a branding objective supported by a clear rationale
• Outline the profile of the key target markets that should be a priority for
Edinburgh
• Propose a brand positioning statement that clearly defines how
Edinburgh will be positioned
• Outline a digital campaign that will increase the appeal of Edinburgh as a
destination – the campaign must aim to deliver the set brand objective
and increase the appeal of Edinburgh as a destination
• Recommend approaches to evaluate the effectiveness of the digital
campaign
You should link your findings to academic theory and consider the effectiveness
of the marketing effort in stimulating tourism flows.

Sample Solution

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Balancing School and Life – My Quality of Life Self-Care Plan. The purpose of developing this Plan is to set

a framework and a plan to maintain wellness and to stay motivated and engaged throughout your Program.

Doing this will help you achieve success during your coursework and as a professional nurse.

The goal of the Project is to help you become self-aware and reflective as a means of identifying personal

self-care strategies that will increase your energy and help you manage your stress. The Project will give

you a chance to leam how this is accomplished as you will be doing similar work with clients during the

Program and as a professional nurse to assist them in the same way.

Share in a 2 – 3 page paper, the following:

Re-look at your Quality of Life Self-Care Wheel scores. Have they changed? If so, in what ways. –

Think about your current levels of tension and stress. On a scale of 1-10 with 10 being the highest level,

what is your score? Now think about the strategies you identified. Describe how well you have put them

into action. If you have not been able to implement them, identify why and what you can do to overcome

this.

Identify any new strategies that you think will “fit” better and describe why.

Minimum length 2-3 pages not including cover or referencing. APA formatting The paper should be 825

words tong

Sample Solution

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