MKT 113 – Product Overview

/in /by

You have been named the marketing director of a large pet supply company. Your company makes pet food, toys, and supplies that are sold in retail locations and

via its online store. While the company has a robust website, it is not on any social media websites and prefers traditional media channels to promote its

products.

Your first job is to help the company launch a new pet food line. This line will be for both cats and dogs, and the company is excited because the product is made

of all natural ingredients. The new pet food will be sold for about 10% more than its competitor’s pet food product. You will need to make some key strategic

decisions about how to launch and promote this new product line. Assume you will have the budget that you need.

 

 

In Final Project Part I, you will demonstrate your mastery of the following course outcomes:

 Utilize foundational marketing terminology for identifying effective marketing strategies

 Describe internal and external market factors that impact marketing decisions and strategies

 Describe the role of the consumer for improving marketing strategies

 Analyze the strengths and weaknesses of a company’s marketing activities to influence future strategies

Prompt

Your Final Project Part I: Product Overview will be a written document, 2–4 pages in length, in APA format. A template has been provided to give additional

details on the paper structure and content.

Specifically the following critical elements must be addressed:

I. Initial Overview

a) Market Factors

Describe the internal and external market factors the company should consider.

i. Complete the SWOT matrix and include information on the product strengths, weaknesses, opportunities, and threats. Provide necessary

details to support each example. 

ii. Explain the SWOT findings and how they can help you market your new product. Consider what the strengths of the products are and

how you can leverage those to take advantage of opportunities.

b) Target Market Analysis

Describe the target market for the new product.

i. What is your company’s target market? What is the demographic, psychographic, and geographic breakdown of your target market?

ii. What are the wants and needs of this target market? Why would the product either appeal to their wants or satisfy their needs?

II. Marketing Strategy

Identify marketing strategies that you would suggest for the company.

a) Identify the most important marketing strategies that you would recommend the company use, and explain why you have chosen them.

b) Outline the 4 P’s (price, place, promotion, and product) for each of the strategies you have identified. How will you use the 4 P’s to inform your

strategies?

c) Identify one marketing strategy you would recommend that the company avoid, and explain why.

d) Outline the 4 P’s (price, place, promotion, and product) for the strategy you are not recommending. Are there changes you could make to the 4

P’s that would make the strategy more likely to be successful? 

Special Education

/in /by

Capacity building is an approach that impacts the organization by developing culture that engages members in deeper learning and problem solving. Through capacity building, a common knowledge and skill base is developed, goals are identified, and the ability to sustain effort over multiple years if established (Fullan & Quinn, 2016). Building capacity is a collective approach that must be embraced by all members of the organization in order to make critical changes that close achievement gaps and enhance learning for all students. For this Discussion, you will use the Teaching-Learning Critical Pathway (TLCP) model to organize actions for teaching and student learning based on the facts presented in the case scenario.

To Prepare:

  • Review Capacity Building Approach at every level, Teaching-Learning Critical Pathway (TLCP) model, and the Collaborative Inquiry: Four Key Steps Figure 3.3 from Chapter 3 of your Fullan and Quinn text.
  • Review the chapter “Universal Design for Learning” in the Florian text for differentiation strategies to support all learners.
  • Review the case scenario video. Pay attention to the current culture of the teachers, skills, pedagogy, and experiences.

By Day 3 of Week 5

Post an outline of your use of the four key steps of the TLCP model addressing the challenge presented in the case scenario and your new plans for collaboratively working together to build capacity across the school. Your outline should provide an analysis of each section, explaining how you will cultivate a collaborative culture amongst your special education team featured in the case scenario video. Share your learning design focused on the key attributes of collaborative work.

 

  • Review Capacity Building Approach at every level, Teaching-Learning Critical Pathway (TLCP) model, and the Collaborative Inquiry: Four Key Steps Figure 3.3 from Chapter 3 of your Fullan and Quinn text.
  • Review the chapter “Universal Design for Learning” in the Florian text for differentiation strategies to support all learners.
  •  Review the case scenario video. Pay attention to the current culture of the teachers, skills, pedagogy, and experiences. 

What are the primary responsibilities of the financial manager? What specific activities are included in the responsibilities?

/in /by

What are the primary responsibilities of the financial manager? What specific activities are included in the responsibilities?

Make sure to address the questions completely using full sentences. Always make sure to provide a brief background from the reading and an introduction followed by the main points that are well supported from the chapter or outside reading. Finally, make sure you have a concluding sentence or two summarizing your arguments/points. In other words, treat each discussion board as a short essay. Refer to the grading rubric for more information. Respond to at least three of your peers posts and expand on their posts. References must be included on all posts.

300 words due in 15 hours

Please answer the following questions in essay format. Your assignment should be at least two pages in length, double spaced, 12 font. Please include the appropriate heading and references. 

1. What is the main difference between the fee-for-service and capitation reimbursement methods?

2. What is the primary distinction between prospective payment and retrospective payment?

3. What is the DRG payment method system and how does it work for inpatient Medicare patients?

4. What does “Revenue Cycle” mean and what does it involve?

5. What is the difference between bad debt and charity care?

Discuss how the doctor’s information is positioned to make him or her a good choice

/in /by

  • Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician. 
    • Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician. 
    • Discuss how the doctor’s information is positioned to make him or her a good choice. 
      • What types of information are included? 
      • What types of information do you feel are missing? 
      • Why do you feel this is important from a marketing perspective? 
  • Make 2 recommendations for ways to influence that decision at different points in the process. 
  • How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?