Watch and take notes over the commercial ‘Man’s Best Friend’ by Doritos. Review the handout ‘Ten Tips for a Successful Media Analysis’ that is attached. Complete the next Discussion Board activity posted below. This assignment is practice for your next major essay, the media analysis. As you analyze this commercial, think about the commercial you have chosen and how you plan to break it down to understand how it promotes stereotypes or messages about men, women, or society to the viewer. As we work through the discussion board over this commercial, you should be able to see how you will repeat this process for you own commercial analysis.The information presented here will be covered in your unit quiz at the end of the unit!  please watch video below. http://www.youtube.com/watch?v=kMmd0WaQFGEFor this discussion board, you analyze the Doritos’ commercial ‘Man’s Best Friend’ as if you were writing a media analysis essay over it. Be sure you have watched the commercial several times and taken solid notes over it before beginning this assignment. Also, be sure you have the handout ‘Ten Tips for a Successful Media Analysis’ near you to refer to and help you complete this assignment. Please answer the following analysis questions about the commercial ‘Man’s Best Friend.’ List all of the myths, values, or beliefs you see in the ad (there are quite a few, so list at least three). Think back to the two documentaries that you watched to help you figure out the myths, values, or beliefs. Both Killborn and Katz listed and explained numerous ones about both men and women. Choose ONE myth, value, or belief from YOUR list, and list all of the evidence from the commercial that supports your claim (you might list ethnicity, behaviors or actions of the characters, dialogue, the storyline itself, the background, things or people who are missing and why, etc.) What are the consequences of reinforcing that myth, value, or belief in society? Remember that media and society are reciprocal. In other words, Society may behave a certain way (women stay home; men work), so media reinforces it. But it also works both ways. If media keeps telling society that a belief is reality, people will believe it. Therefore, when you see a value or belief being reinforced by a commercial, eventually that has an effect on the people viewing it. So what effect does this commercial have on its viewers based on the myth, value, or belief you discovered?  Finally, write a thesis statement for your claim. Here’s a handy template for creating a thesis statement for a media paper:The commercial ‘Name of Commercial’ by Product Name [signal verb, i.e. reinforces, exemplifies, promotes, engenders] [claim about a myth value or belief].For example, ‘The commercial ‘In My Mind’ by Kia promotes drug use in teens and young adults.’As always, you need to respond to two of your peers. When responding, you need to add any other myth, values, or beliefs that you found that your classmates did not. Look closely at the myth, value, or belief that your classmate chose and add any other evidence that you see could support his or her claim. Then comment on the consequences. Are there any other consequences that your peer missed? Add any you find that are missing. And finally, comment on your the thesis statement. Did the student write a claim or a summary? Make sure it is a claim.One last note, there is a thesis statement for this commercial on your handout. You may NOT use that thesis statement for your discussion board. It is there to help you see what possible myths are in this commercial. You must come up with your own! 250 initial post 100 each reply to peerPeer’s posts:Cassandra Gumma 1. The Commercial ‘Man’s best friend,’ recognized the relationship between a man and his dog, a man and his wife, and a man and his favorite snack.Recognized in this commercial are the values of relationships between men and woman. Men and women have fundamentally different ways of handling conflict. The man realizes in this video by taking the bribe from his dog it will keep his wife from being upset that they dog had something to do with her missing cat. The value of friendship is also patent as they man does not want his dog to get reprimanded so he takes the bribe of his favorite snack to keep quiet.Also the question of what is wright and wrong. The man and the dog are both hiding something but they man obviously has more to lose with what he has hidden in the garden bed because he is more concerned about the dog telling on him, but in return he covers for the dog so that both of them do not get in trouble with his wife.2. The dog passing the note to the husband shows behavior between two people being dishonest, the difference between the punishments of a man verse a dog. The story line is meant to be light and funny but if you pull it apart it is actually showing that it is okay for a man to be dishonest to his wife. Referencing that men have more control over a relationship.3. This commercial is letting our youth know that even though it is a small lie that is ok for a man to lie to his wife. It also is teaching us to hide things no matter how big or small as long as we are getting what we want out of it.4. Commercials that air on highly populated television channels continue to replicate that men are inferior to women.Suong Lam    There are a few myths, values, and beliefs in the ‘Man’s Best Friend’ by Doritos’ commercial. The ad shows the bond between the man and his dog through the way they exchange eye contacts and nod at each other without verbal communications. Moreover, the ad gives viewers the belief of how good Doritos taste because the man willing to do anything for a bag of chips, including hiding a ‘murdering case’ of his dog. Ironically as it seems, dogs should obey and follow humans’ commands in order to receive treat rather than how the man does everything the dog said to receive Doritos. As the title of this ad explains how dogs are men’s best friends, and since group of guy friends usually does funny things with each other then hide them from the women, the man in the ad also cover the murder for his dog from his wife.        [Thesis statement] ‘Man’s Best Friend’, by Doritos during Crash the SuperBowl contest 2012, promotes how friendship between men are closed and loyal.       [Evidence that support claim] The ad use the dog figure to describe how men can do anything for each other including covering for each other’s crime, in this case, the man covering for his dog for killing the house cat as we can see that the dog is burring the cat’s nametag. In the ad, the man and the dog exchange looks for each other before the dog pushes the Doritos bag with a note ‘You didn’t see nuthin’. The man then gives the dog a warm smile and nods implying, ‘I got your back, brother’. Then no more word said, the man tells his wife that he has not seen the cat. When the man look out the window, his dog is sitting there with a Doritos bag rewarding him. It’s like the dog is telling the man, ‘I knew you wouldn’t tell on me, so here’s your Doritos’.       [Effect on reinforcement] As in society, we often see men hang out with each other having ‘bro code’ and unspoken rules that they cannot break. Men can lie to their family or their wives, however, they usually won’t betray his friends. This belief is shown in movies and medias a lot, including this commercial. Ad shows viewers how men behave around their best friends so that people with best friends can count on their best friends in emergency situations and people can be loyal to their best friends if they are in need.

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First Written AssignmentIn the following packet and Reading the American Past you will find 5 documents, each written by colonists living in different times, at different places, and with different cultural backgrounds. However, all share similarities as they deal with European attitudes regarding Native Americans. For the purpose of this essay, your task, in 3-4 pages (double spaced, size 12 Times New Roman), is to search for and analyze the common themes that appear in all 5 documents. How do attitudes towards Native Americans vary by culture and region? How do colonists propose dealing with Indians? What role does religion play in shaping these attitudes? Finally, what place do these documents envisage for Native Americans in colonial society?Requerimiento, 1514This document was required to be read aloud to natives by Spanish Conquistadors before engaging in any act of conquest. Often times this was done without translation into the local dialect.On behalf of the king and the queen, subjugators of barbarous peoples, we, their servants, notify and make known to you as best we are able, that God, Our Lord, living and eternal, created the heavens and the earth, and a man and a woman, of whom you and we and all other people of the world were, and are, the descendants. Because of the great numbers of people who have come from the union of these two in the five thousand year, which have run their course since the world was created, it became necessary that some should go in one direction and that others should go in another. Thus they became divided into many kingdoms and many provinces, since they could not all remain or sustain themselves in one place.
 Of all these people God, Our Lord, chose one, who was called Saint Peter, to be the lord and the one who was to be superior to all the other people of the world, whom all should obey. He was to be the head of the entire human race, wherever men might exist. God gave him the world for his kingdom and jurisdiction. God also permitted him to be and establish himself in any other part of the world to judge and govern all peoples, whether Christian, Moors, Jew, Gentiles, or those of any other sects and beliefs that there might be. He was called the Pope. One of the past Popes who succeeded Saint Peter, as Lord of the Earth gave these islands and Mainland’s of the Ocean Sea [the Atlantic Ocean] to the said King and Queen and to their successors, with everything that there is in them, as is set forth in certain documents which were drawn up regarding this donation in the manner described, which you may see if you so desire.
 In consequence, Their Highnesses are Kings and Lords of these islands and mainland by virtue of said donation. Certain other isles and almost all [the native peoples] to whom this summons has been read have accepted Their Highnesses as such Kings and Lords, and have served, and serve, them as their subjects as they should, and must, do, with good will and without offering any resistance. You are constrained and obliged to do the same as they.
 Consequently, as we best may, we beseech and demand that you understand fully this that we have said to you and ponder it, so that you may understand and deliberate upon it for a just and fair period, and that you accept the Church and Superior Organization of the whole world and recognize the Supreme Pontiff, called the Pope, and that in his name, you acknowledge the King and Queen, as the lords and superior authorities of these islands and Mainlands by virtue of the said donation.
 If you do not do this, however, or resort maliciously to delay, we warn you that, with the aid of God, we will enter your land against you with force and will make war in every place and by every means we can and are able, and we will then subject you to the yoke and authority of the Church and Their Highnesses. We will take you and your wives and children and make them slaves, and as such we will sell them, and will dispose of you and them as Their Highnesses order. And we will take your property and will do to you all the harm and evil we can, as is done to vassals who will not obey their lord or who do not wish to accept him, or who resist and defy him. We avow that the deaths and harm which you will receive thereby will be your own blame, and not that of Their Highnesses, nor ours, nor of the gentlemen who come with us.BARTOLOME DE LAS CASAS: A SHORT ACCOUNT OF THE DESTRUCTION OF THE INDIES (1542)   Bartolome De las Casas (1484-1566) Was a Spanish Priest who, after witnessing the mistreatment of Native Peoples on the Island of Hispaniola became an advocate for Native Rights, in which capacity he frequently implored the Kings of Spain (Charles V and Philip II) to intervene directly to end the abuses arising from the Encomienda System. The Americas were discovered in 1492, and the first Christian settlements established by the Spanish the following year. It is accordingly forty-nine years now since Spaniards began arriving in numbers in this part of the world. They first settled the large and fertile island of Hispaniola, which boasts six hundred leagues of coastline and is surrounded by a great many other large islands, all of them, as I saw for myself, with as high a native population as anywhere on earth. Of the coast of the mainland, which, at its nearest point, is a little over two hundred and fifty leagues from Hispaniola, more than ten thousand leagues had been explored by 1541, and more are being discovered every day. This coastline, too, was swarming with people and it would seem, if we are to judge by those areas so far explored, that the Almighty selected this part of the world as home to the greater part of the human race. God made all the peoples of this area, many and varied as they are, as open and as innocent as can be imagined. The simplest people in the world – unassuming, long-suffering, unassertive, and submissive – they are without malice or guile, and are utterly faithful and obedient both to their own native lords and to the Spaniards in whose service they now find themselves. Never quarrelsome or belligerent or boisterous, they harbour no grudges and do not seek to settle old scores; indeed, the notions of revenge, rancour, and hatred are quite foreign to them. At the same time, they are among the least robust of human beings: their delicate constitutions make them unable to withstand hard work or suffering and render them liable to succumb to almost any illness, no matter how mild. Even the common people are no tougher than princes or than other Europeans born with a silver spoon in their mouths and who spend their lives shielded from the rigours of the outside world. They are also among the poorest people on the face of the earth; they own next to nothing and have no urge to acquire material possessions. As a result they are neither ambitious nor greedy, and are totally uninterested in worldly power. Their diet is every bit as poor and as monotonous, in quantity and in kind, as that enjoyed by the Desert Fathers. Most of them go naked, save for a loincloth to cover their modesty; at best they may wrap themselves in a piece of cotton material a yard or two square. Most sleep on matting, although a few possess a kind of hanging net, known in the language of Hispaniola as a hammock. They are innocent and pure in mind and have a lively intelligence, all of which makes them particularly receptive to learning and understanding the truths of our Catholic faith and to being instructed in virtue; indeed, God has invested them with fewer impediments in this regard than any other people on earth. Once they begin to learn of the Christian faith they become so keen to know more, to receive the Sacraments, and to worship God, that the missionaries who instruct them do truly have to be men of exceptional patience and forbearance; and over the years I have time and again met Spanish laymen who have been so struck by the natural goodness that shines through these people that they frequently can be heard to exclaim: ‘These would be the most blessed people on earth if only they were given the chance to convert to Christianity.’It was upon these gentle lambs, imbued by the Creator with all the qualities we have mentioned, that from the very first day they clapped eyes on them the Spanish fell like ravening wolves upon the fold, or like tigers and savage lions who have not eaten meat for days. The pattern established at the outset has remained unchanged to this day, and the Spaniards still do nothing save tear the natives to shreds, murder them and inflict upon them untold misery, suffering and distress, tormenting, harrying and persecuting them mercilessly. We shall in due course describe some of the many ingenious methods of torture they have invented and refined for this purpose, but one can get some idea of the effectiveness of their methods from the figures alone. When the Spanish first journeyed there, the indigenous population of the island of Hispaniola stood at some three million; today only two hundred survive. The island of Cuba, which extends for a distance almost as great as that separating Valladolid from Rome, is now to all intents and purposes uninhabited;’ and two other large, beautiful and fertile islands, Puerto Rico and Jamaica, have been similarly devastated. Not a living soul remains today on any of the islands of the Bahamas, which lie to the north of Hispaniola and Cuba, even though every single one of the sixty or so islands in the group, as well as those known as the Isles of Giants and others in the area, both large and small, is more fertile and more beautiful than the Royal Gardens in Seville and the climate is as healthy as anywhere on earth. The native population, which once numbered some five hundred thousand, was wiped out by forcible expatriation to the island of Hispaniola, a policy adopted by the Spaniards in an endeavour to make up losses among the indigenous population of that island. One God-fearing individual was moved to mount an expedition to seek out those who had escaped the Spanish trawl and were still living in the Bahamas and to save their souls by converting them to Christianity, but, by the end of a search lasting three whole years, they had found only the eleven survivors I saw with my own eyes. A further thirty or so islands in the region of Puerto Rico are also now uninhabited and left to go to rack and ruin as a direct result of the same practices. All these islands, which together must run to over two thousand leagues, are now abandoned and desolate.On the mainland, we know for sure that our fellow-countrymen have, through their cruelty and wickedness, depopulated and laid waste an area which once boasted more than ten kingdoms, each of them larger in area than the whole of the Iberian Peninsula. The whole region, once teeming with human beings, is now deserted over a distance of more than two thousand leagues: a distance, that is, greater than the journey from Seville to Jerusalem and back again.At a conservative estimate, the despotic and diabolical behaviour of the Christians has, over the last forty years, led to the unjust and totally unwarranted deaths of more than twelve million souls, women and children among them, and there are grounds for believing my own estimate of more than fifteen million to be nearer the mark.There are two main ways in which those who have travelled to this part of the world pretending to be Christians have uprooted these pitiful peoples and wiped them from the face of the earth. First, they have waged war on them: unjust, cruel, bloody and tyrannical war. Second, they have murdered anyone and everyone who has shown the slightest sign of resistance, or even of wishing to escape the torment to which they have subjected him. This latter policy has been instrumental in suppressing the native leaders, and, indeed, given that the Spaniards normally spare only women and children, it has led to the annihilation of all adult males, whom they habitually subject to the harshest and most iniquitous and brutal slavery that man has ever devised for his fellow-men, treating them, in fact, worse than animals. All the many and infinitely varied ways that have been devised for oppressing these peoples can be seen to flow from one or other of these two diabolical and tyrannical policies.The reason the Christians have murdered on such a vast scale and killed anyone and everyone in their way is purely and simply greed. They have set out to line their pockets with gold and to amass private fortunes as quickly as possible so that they can then assume a status quite at odds with that into which they were born. Their insatiable greed and overweening ambition know no bounds; the land is fertile and rich, the inhabitants simple, forbearing and submissive. The Spaniards have shown not the slightest consideration for these people, treating them (and I speak from first-hand experience, having been there from the outset) not as brute animals — indeed, I would to God they had done and had shown them the consideration they afford their animals — so much as piles of dung in the middle of the road. They have had as little concern for their souls as for their bodies, all the millions that have perished having gone to their deaths with no knowledge of God and without the benefit of the Sacraments. One fact in all this is widely known and beyond dispute, for even the tyrannical murderers themselves acknowledge the truth of it: the indigenous peoples never did the Europeans any harm whatever; on the contrary, they believed them to have descended from the heavens, at least until they or their fellow-citizens had tasted, at the hands of these oppressors, a diet of robbery, murder, violence, and all other manner of trials and tribulations.John Winthrop Defends the Right of Puritans to Settle on Indian LandEngland, 1629John Winthrop (1588–1649), lawyer and leader of the 1630 migration of English Puritans to MassachusettsBay Colony, penned a brief document in 1629 that answered several objections to the project. In the passage below,he drew on the Bible to justify settling land that was already occupied by other “sons of Adam.”[Question.] What warrant have we to take that land, which is and hath been of long timepossessed of others the sons of Adam?Ans[wer]. That which is common to all is proper to none. This savage people ruleth over many lands without title or property; for they enclose no ground, neither have they cattle to maintain it,but remove their dwellings as they have occasion, or as they can prevail against their neighbors.And why may not Christians have liberty to go and dwell amongst them in their wastelands and woods (leaving them such places as they have manured for their corn) as lawfully as Abraham did among the Sodomites?For God hath given to the sons of men a twofold right to the earth; thereis a natural right and a civil right. The first right was natural when men held the earth incommon, every man sowing and feeding where he pleased: Then, as men and cattle increased,they appropriated some parcels of ground by enclosing and peculiar manurance, and this in time got them a civil right. Such was the right which Ephron the Hittite had to the field of Machpelah, wherein Abraham could not bury a dead corpse without leave, though for the out parts of the country which lay common, he [Abraham] dwelt upon them and took the fruit of them at his pleasure. This appears also in Jacob and his sons, who fed their flocks as boldly in the Canaanites’ land, for he [Jacob] is said to be lord of the country; and at Dotham and all other places [where] men accounted nothing their own, but that which they had appropriated by their own industry . . . .2dly, There is more than enough for them and us.3dly, God hath consumed the natives with a miraculous plague, whereby the greater part of the country is left void of inhabitants.4thly, We shall come in with good leave of the natives.For the fourth and fifth Documents, Columbus Describes his First Encounter with “Indians”, and Observations of New England Indians, please consult pages 20-23 and 61-66 of your document reader, Reading the American Past.

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