You are the new CFO, of UMUC Medical Center, a 120 multi-skilled level three (3) healthcare facility. You have summoned a team of healthcare and business experts to assist with the process of contract negotiating. Based on the federal mandate of the Affordable Care Act (ACA), prepare a proposal summarizing the team’s final recommendations in preparation for an upcoming meeting.

Devise a proposal that addresses the following:

• Present a four to five (4-5) page proposal recommending the team’s final decision based on the review of National Committee on Quality Assurance (NCQA), 2016-2017 health insurance plans rating that can be located directly at http://healthinsuranceratings.ncqa.org/2016/Default.aspx. The proposal must identify the following:
  • Conduct a one (1) page analysis of the ACA and its future implications on managed care organizations (in particularly in reference to reimbursement)
  • Create a one (1) page checklist that will be utilized as a tool to review managed care contracts presented to the organization.
  • A one year (1) financial analysis as a predictive measure/tool projecting the financial performance based on the adoption of the selected health plan and reimbursement model [based on fictitious data and figures]
  • Identify at minimum three (3) involved parties the team recommends as a contributing player in the review of all managed care contracts under consideration. Briefly, support your reasoning for each recommended person to participate in the review.

 

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Assignment 3: Return on Investment (ROI)
Write an individual paper on what your return on investment would be for your e-marketing plan. Include the method/s that you will use to test and track your ROI.
Assignment instructions:
The individual research paper is an opportunity to explore the concept of return on investment in e-marketing.
The report should include detail about current practice in the area of optimisation, emarketing strategy and measurement. Where possible realistic costing should be obtained from industry sources.
Research for this project will involve secondary sources of information. Secondary sources of information will include undertaking appropriate online research on articles that comment on website ROI.
Visual references should be used where relevant and electronic files are made as small as possible. Do not include images or graphics for interest only, they must contribute to the discussion and critique of the topic.
Marking Criteria:
You will be assessed on the following requirements:
Criteria Value
Return on investment Plan 10%
Document references, presentation and readability 10.00%
Total 20%
Submission information:
This assessment should be 1000 words in length and work is to be submitted electronically with each page identified with the student’s name and ID number.
-Size 12 Arial Font
-1.5 line spacing and margins of 2.5cm
-Numbered headings
-Page numbers
-Contents page
-Use appropriate academic language including APA referencing.
-Include 10 references from varied sources (including textbooks, journals, case studies, magazines, the Internet, utilise various library databases, etc.).
Electronic assignments can have links to external websites, resources or examples, however all links must be tested before submitting your assignment.
Please do not just copy and paste the information from google! Because all the work will be submit to Turnitin!

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