Describe the process used to identify the population segment that can benefit from a specific health behavior.

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Social Marketing and Healthcare
The past decade has seen an enormous surge in social marketing to convey various messages. Social marketing has also been established as an essential health communications tool to promote health initiatives. Social marketing should not be the only tool to communicate information to the general public, but to complement the existing practices in place.
This week, you will examine the use of social marketing as a communication channel in healthcare. Review the following website article:

Centers for Disease Control and Prevention. (2012). Gateway to health communication & social marketing practice. Retrieved from http://www.cdc.gov/healthcommunication/

Using the readings for the week, the South University Online Library, and the Internet, create a 15- to 20-slide Microsoft PowerPoint presentation with a separate title and reference slide. Include the following:

Justify why social marketing is needed in today’s society to promote health initiatives.
List the numerous communication channels that are used in developing a health campaign.
Describe the process used to identify the population segment that can benefit from a specific health behavior.
Explain how you will evaluate the effectiveness of your communications campaign.
Provide a specific example of how social marketing was used in a health campaign.

In addition, include a minimum of five scholarly references in support of your statements. Be sure to support your statements with appropriate examples.
Submission Details

Submit your assignment to the Submissions Area by the due date assigned.
Name your Microsoft PowerPoint Presentation SU_PHE5005_W4_A2_LastName_FirstInitial.ppt.
Cite all sources using the APA format

Describe the routine matters that are discussed during the initial contact.

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Describe the routine matters that are discussed during the initial contact.
Define case review and list its benefits.
Trace the client’s participation in the three phases of the helping process.
Summarize the limitations of codes of ethics.
Describe this approach as it relates to each phase of the helping process.
List the two questions that guide assessment of the collected information.

Give three examples of issues that applicants may raise during the initial interview.

What role does documentation play in the review of the problem?

AT LEAST 150 WORDS PER QUESTION WITH CITATIONS AND REFERENCES ALSO

Describe your proposed approach for conducting a geriatric needs assessment that is necessary to develop a quality case management document for your geriatric patient.

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CASE MANAGEMENT FOR GERONTOLOGY
Please separate each Unit from each other for clarifications
UNIT 2: DB
Unit: Geriatric Case Management Practices Part 1
Deliverable Length: 400 to 500-word initial post with at least two 100-word responses
Assignment Details
Describe your proposed approach for conducting a geriatric needs assessment that is necessary to develop a quality case management document for your geriatric patient. Explain how the information gleaned from your assessment will support your career as an effective case manager. Why do you think this approach may result in a better quality of life for your patient?

Please review the approach proposed by other students and provide objective feedback on opportunities for improvement, justifying your feedback.
Your response to the initial discussion question must be substantive (400-500 words), citing your sources.

RESOURCES
Beaty, D. D. (2015). Approaches to death and dying: A cultural comparison of Turkey and the United States. Omega: Journal of Death & Dying, 70(3), 301-316. doi:10.1177/0030222815568962
Frilund, M., Eriksson, K., & Fagerström, L. (2014). The caregivers’ possibilities of providing ethically good care for older people – a study on caregivers’ ethical approach. Scandinavian Journal of Caring Sciences, 28(2), 245-254. doi:10.1111/scs.12047
Haynes, V. (2016). The Road to Cultural Competency: Are We There Yet?. Kansas Nurse, 91(1), 11-14.
Mendieta, M. (2015). The dying experience at home and the hospice care organization: A cast of nurses, family members, and the patient. Journal of Management Policy and Practice, 16(2), 38-47.
UNIT 3: DB
Unit: Geriatric Case Management Practices Part 2
Deliverable Length: 400 to 500-word
Assignment Details
Reflecting on the content of this course, especially this unit, what are some of the important challenges facing geriatric case management today? Choose one and explain how you would go about addressing it.
RESOURCES
Greene, R., & Hunt, G. G. (2017). Who is my brother’s keeper now? Caregiving: yours, mine, and ours. Generations, 41(2), 71-78 8p. Retrieved from http://www.asaging.org/generations-journal-american-society-aging
Hall, S., & Beatty, S. (2014). Assessing spiritual well-being in residents of nursing homes for older people using the FACIT-Sp-12: a cognitive interviewing study. Quality Of Life Research, 23(6), 1701-1711. doi:10.1007/s11136-014-0627-6
Tacchino, K. B. (2017). Preventing financial elder abuse. Journal of Personal Finance, 16(1), 78-88. Retrieved from http://www.journalofpersonalfinance.com/
Waird, A. (2016). The role of advance care planning in end-of-life care for residents of aged care facilities. Australian Journal of Advanced Nursing, 33(4), 26-34.
UNIT 4: DB
Unit: The Business of Geriatric Case Management
Deliverable Length: 400 to 500-word
Assignment Details
Collaboration leverages the collective knowledge of a health care team. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than are generally possible by the efforts of an individual.

Describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project that is due in Unit 5.

RESOURCES
Harrington, C., Ross, L., & Kang, T. (2015). Hidden owners, hidden profits, and poor nursing home care: A case study.International Journal of Health Services: Planning, Administration, Evaluation, 45(4), 779-800. doi:10.1177/0020731415594772
Pesis-Katz, I., Phelps, C. E., PhD., Temkin-Greener, H., Spector, W. D., PhD., Veazie, P., PhD., & Mukamel, D. B., PhD. (2013). Making difficult decisions: The role of quality of care in choosing a nursing home. American Journal of Public Health, 103(5), E31-E37.
Ucar, B., & Nisanci, Z. (2015). Are faith-based, long-term care nonprofit organizations more effective? A survey study of nursing homes in Virginia. Journal of Religion and Business Ethics, 3(1), 1-33.
UNIT 5: DB
Unit: GCM: Clinical Issues and Challenges
Deliverable Length: 400 to 500-word
Assignment Details
Address the following points in your Discussion Board entry:

How will the competencies and knowledge learned throughout this course support your career advancement      in health care management?

RESOURCES
Dobner, S., Musterd, S., & Droogleever Fortujin, J. (2016). Ageing in place: Experiences of older adults in Amsterdam and Portland. GeoJournal, 81(2), 197-209. Retrieved from https://link.springer.com/journal/10708
Honorato Dos Santos de Carvalho, V. C., Rossato, S. L., Fuchs, F. D., Harzheim, E., & Fuchs, S. C. (2013). Assessment of primary health care received by the elderly and health related quality of life: A cross-sectional study. BMC Public Health, 13(1), 605-613. doi:10.1186/1471-2458-13-605
Kerbler, B. (2013). Older people and the innovative forms of living and care. Anthropology Magazine, 13(2), 73-87.
Lohne, V., Rehnsfeldt, A., Råholm, M., Lindwall, L., Caspari, S., Sæteren, B., Nåden, D. (2014). Family caregivers’ experiences in nursing homes: Narratives on human dignity and uneasiness. Research in Gerontological Nursing, 7(6), 265-72. doi:http://dx.doi.org/10.3928/19404921-20140325-99

. Compare and contrast (a) the core values that the organization espouses and (b) the values reflected by the organization’s actions in your consumer experience. 

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Write an essay that is a minimum of two pages in length, analyzing a negative experience you have had as a consumer. Specifically, discuss the following points.
1. Tell the story, in detail, of a specific negative experience that you had as a consumer.
2. Discuss the core values espoused by that organization. Incorporate information about that organization’s values using resources about the organization found in the Waldorf Online Library, the organization’s website, a YouTube video created and posted by the organization, and/or the organization’s social media sites. (If this is a small organization that does not have a website, YouTube, or social media sites, and no library resources are available on this organization, rely on your observations of the organization’s espoused values.)
3. Compare and contrast (a) the core values that the organization espouses and (b) the values reflected by the organization’s actions in your consumer experience.
4. In your analysis, integrate the concepts, and support your analysis with library resources. Incorporate a minimum of five resources in your essay. Of the five resources, include a minimum of three resources from the unit lesson, readings, or other sources from the online library. Of the five resources, at least one resource should be a primary source (e.g., website, social media site, or YouTube video posted by the organization), which emphasizes the organization’s espoused values.

Use APA style.

Argyris, C. (2000). Flawed advice and the management trap. New York, NY: Oxford University Press.

Argyris, C. (2004). Reasons and rationalizations: The limits to organizational knowledge. New York, NY: Oxford University Press.

Argyris, C. (2010). Organizational traps: Leadership, culture, organizational design. New York, NY: Oxford University Press.

Argyris, C., & Schön, D. A. (1996). Organizational learning II: Theory, method, and practice. Reading, MA: Addison-Wesley. Bandura, A. (2002). Social cognitive theory in cultural context. Applied Psychology: An International Review, 51(2), 269-290.

Bellah, R. N., Madsen, R., Sullivan, W. M., Swidler, A., & Tipton, S. M. (2008). Habits of the heart: Individualism and commitment in American life (3rd ed.). Berkeley, CA: University of California Press.

Friesenborg, L. (2015). The culture of learning organizations: Understanding Argyris’ theory through a socio-cognitive systems learning model. Forest City, IA: Brennan-Mitchell.
Kitayama, S., Duffy, S., & Uchida, Y. (2007). Self as cultural mode of being. In S. Kitayama & D. Cohen (Eds.), Handbook of cultural psychology (pp. 136-174). New York, NY: The Guilford Press.

Oyserman, D., & Lee, S. W. S. (2008). Does culture influence what and how we think? Effects of priming individualism and collectivism. Psychological Bulletin, 134(2), 311-342.

Palmer, P. J. (2004). A hidden wholeness: The journey toward an undivided life. San Francisco, CA: Jossey-Bass.
Schein, E. H. (2010). Organizational culture and leadership (4th ed.). San Francisco, CA: Jossey-Bass.

Trompenaars, F., & Hampden-Turner, C. (1998). Riding the waves of culture: Understanding diversity in global business (2nd ed.). New York, NY: McGraw-Hill.

Waggoner, M. D. (2011). Sacred and secular tensions in contemporary higher education. In M. D. Waggoner (Ed.), Sacred and secular tensions in higher education: Connecting parallel universities (pp. 1-17). New York, NY: Routledge.