Essay Essentials:Weighting: 35% Type: An individual assessment task(Week 10) Length: Part I: 1,000 words (including in-text citations; excluding reference list), Part II: 500 words (no references required). Topic(s): Week 6 Lecture – Leading and managing effective teamsThis assessment task relates to the following Learning Outcomes:1. Describe and apply fundamental management theories and concepts to business operation. 2. Critically examine organisational and management practices. 3. Analyse management challenges, problems and issues and construct practical solutions. 4. Evaluate the purpose and value of teamwork and working collaboratively.Essay ObjectivesThis assessment targets development of students’ critical thinking skills and encourages students to: • Understand the complex nature of management and organisational practices • Provide a critical perspective of the academic literature on a topic • Construct a sustained argument in response to the question • Utilise and conform to the principles of academic rigour in the production of an acceptable, formal response to the question.Essay Task DescriptionThis task has two parts. In Part I of this Assessment (Essay, 1,000 words), students will critically examine a real event, using team management theories. This will be followed by Part II (the Reflection on Teamwork, 500 words), in which students will reflect on their own experiences of teamwork throughout this course.Essay (Part I) Task DescriptionIn 2018, 12 boys from the Thai soccer team and their coach were trapped in underground caves. Their rescue became an example of international collaboration and teamwork as the Thai government and various organisations and teams from all over the world joined forces to rescue the group.BBA102 Assessment Guide – Session 1 – 201910Students must attend a minimum of 3 (three) out of 5 (five) tutorials in weeks 3, 4 ,5, 7 and 9 (as indicated in the Course Teaching Schedule), to meet Proof of Engagement as a condition to pass the Reflection on Teamwork (see the Reflection Criterion in the Essay Marking Rubric).For your essay, research the event online. You should access media and Internet coverage as well as dedicated TV programs such as ABC’s Four Corners episode (Four Corners 16 July 2018). Using teamwork theories* (see explanation below) address the following three points:a) justify the importance of teamwork in this type of a scenario; b) explain what made international teamwork effective; and c) discuss what role team learning played in the success of the rescue mission.* Teamwork theories In this unit, learning about management is based on studying, understanding and using theories of management to interpret various events, situations, trends, and experiences. Students must explicitly refer to the variety of theoretical material regarding teamwork used to explain the different components of the rescue operation. Theoretical material (or, theory, in short, as used in the marking rubric) includes any theories, models, concepts, or research findings that are discussed in lectures, course readings and in other academic literature required and recommended for the use in this Essay (see pages 13-14), and sourced by students independently via research databases.Reflection on Teamwork (Part II) Task DescriptionIn Part II (Reflection on Teamwork) students must write a 500-word reflection on their experience of working in teams during the BBA102 tutorials and answer the following two questions:1. What did you learn from your teamwork experience in this course? 2. How would these lessons assist you in your current or future career?Inherent Task Requirements – Proof of Engagement for the Successful Completion of the Reflection on TeamworkAttending and participating in tutorials in which teamwork and reflection activities are scheduled (see the Course Teaching Schedule document on iLearn) will provide the basis for the 500-word Reflection on Teamwork. This means that the content of students’ Reflections on Teamwork is contingent on their attendance at and engagement in tutorials, in which teamwork and reflections are conducted.

The main aim of the research is to evaluate how effective the social media marketing communications tools used by organisations in tourism industry are in influencing tourism consumer decision making process. In this context, the impact of social media marketing communications tools on consumer perception and buying motivation has been also examined. For accomplishing the research purpose, the data has been collected by conducting a questionnaire over the consumers in UK that use travel and tourism products and services. From this, 72 responses have been obtained and these are analysed statistically to develop numerical understanding of the research findings. It is found in the study that social media marketing communications tool is an important part of online forum, which is becoming popular with the consumers gradually. Although traditional marketing communications tools are more effective to make the consumers aware for tourism products and services, yet social media facilitates a direct communication and provides a lot of information for the services along with alternative services, which is significant to make informed decisions and to create value. Overall, it is also found that social media marketing communications is effective to facilitate customer satisfaction and consequently, the relationship with them. It is recommended that tourism organisations should use integrated marketing communications tools along with improving the reliability of their social media pages that would be effective to improve their overall effectiveness to influence consumer decision making process positively