How does product quality affect customer loyalty among high and low touch products?

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Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm. It is a very important area for modern businesses, and an ideal area on which to base your marketing dissertation.1. Why has Tesco’s loyal card scheme been successful where competitors’ schemes have not?2. Are switching costs effective barriers to customer churn in the airline industry?3. How can Amazon.com charge a premium price over rivals such as Play.com?4. What are the motivations and expectations behind loyalty schemes?5. How and why does the relationship marketing-traditional marketing continuum vary within an industry?6. How does product quality affect customer loyalty among high and low touch products?7. Can luxury goods retailers prevent barriers to switching?8. How do retailers cope with changing behaviours among consumers?9 How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street?10. In what ways does Waterstone’s improve its customer loyalty through its online store?

Does the policy of celebrity endorsement imply positive impact on the promotion policy adopted by Indian fashion brands?

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1.2 Research Objectives: Following are the objectives that are wished to be achieved in the due course of the study: • To analyse the impact of celebrity endorsement on the brand promotion policy of the Indian fashion brands. • To determine the extent to which celebrity endorsement policy can influence the purchasing behaviour of the consumers in Indian fashion sector. • To identify the strategic approaches by which the celebrity endorsement policy can be utilized to the optimum extent. 1.3 Research Questions: Following research questions are meant to be solved during the research study: • Does the policy of celebrity endorsement imply positive impact on the promotion policy adopted by Indian fashion brands? • How can celebrity endorsement influence the customers’ behaviour at the time of buying fashion products? • What can be done to optimize the effectiveness of celebrity endorsement policy?

Develop communication or education plan, in consultation with relevant groups and individuals, to promote the benefits of the change to the organisation and to minimise loss

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Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes: 1.1 Identify strategic change needs through analysis of organisational objectives 1.2 Review existing policies and practices against strategic objectives to identify where changes are required 1.3 Monitor the external environment to identify events or trends that impact on the achievement of organisational objectives 1.4 Identify major operational change requirements due to performance gaps, business opportunities or threats, or management decisions 1.5 Review & prioritise change requirements/opportunities with relevant managers 1.6 Consult stakeholders, specialists and experts to assist in the identification of major change requirements and opportunities 2.1 Undertake cost-benefit analysis for high priority change requirements and opportunities 2.2 Undertake risk analysis and apply problem solving and innovation skills to identify barriers to change and agree and record mitigation strategies 2.3 Develop change management project plan 2.4 Obtain approvals from relevant authorities to confirm the change management process 2.5 Assign resources to the project and agree reporting protocols with relevant managers 3.1 Develop communication or education plan, in consultation with relevant groups and individuals, to promote the benefits of the change to the organisation and to minimise loss 3.2 Arrange and manage activities to deliver the communication or education plans to relevant groups and individuals 3.3 Consult with relevant groups and individuals for input into the change process 3.4 Identify & respond to barriers to change according to risk management plans 3.5 Action interventions and activities set out in project plan according to project timetable 3.6 Activate strategies for embedding the change 3.7 Conduct regular evaluation and review and modify project plan where appropriate to achieve change program objectives Assessment/evidence gathering conditionsEach assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student can only achieve competence when all assessment components listed under “Purpose of the assessment” section are recorded as competent. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.Resources required for this Assessment• Computer with relevant software applications and access to internet• Weekly eLearning notes and resources relevant to the tasks/questionsInstructions for StudentsPlease read the following instructions carefully• This assessment has to be completed 1 In class and 1 At home• The assessment is to be completed according to the instructions given by your assessor.• Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within two weeks of the assessment due date. All other feedback will be provided by the end of the term.• Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.• If you are not sure about any aspects of this assessment, please ask for clarification from assessor.• Please refer to the College re-assessment for more information (Student Handbook).

Research Design:You need to design an experiment that will answer your research question.

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Format: Use the thesis specifications outlined in the lecture for ENGG955 students. You must submita WORD document!Plagiarism: Any section with major plagiarism issues will be given a score of zero for ALL relevantmarking criteria! See Lecture 2 for full details on plagiarism! Remember the learning objective of thissubject is to provide evidence of your higher order skills!Feedback: As this is the major assessment task for ENGG955, the final marks will be withheld.The assessment requires the following:1) Abstract:Write an abstract for your research (this abstract will take the form of one suitable for ajournal article). It should take the following form:a. TOPIC: Outline topic areab. SIGNIFIGANCE: Why is your research important?c. METHODOLOGY: How are you conducting your research?d. FINDINGS: What came from your research? (Create your own finding – make it up)e. CONCLUSION: As a result we recommend…..The abstract should be no longer than 200 words. While the abstract is the first activity itshould be the very last thing that you write. If you try and write this first you mightstruggle. You won’t have any findings (as you are not undertaking any real research), sopretend that you did the experiment and mention your findings. Your abstract shouldnot have any paragraphs or citations.2) Introduction:You need to IMPROVE and resubmit your Introduction Chapter from the AssignmentOne. You should use the feedback from the marked version and make all the necessaryimprovements. Take note that it is ok if Turnitin finds substantial similarity with yourPage 2 of 4submission in Assignment one, this is expected. You should also consider the discussionsheld with the sample student submissions in the lecture. If you need to slightly changethe wording of your research question, you may do so. However, you should not bechanging your topic; this should be a continuation of your existing work. The markerswill have greater expectations compared to the Assignment one.3) Literature Review:Complete a Literature Review Chapter. This is only a short literature review (~1800words) identifying key findings in the area, leading into the gaps in our currentunderstanding that your research studies seek to address. In this section you should beshowing your ability to critique literature! This should then lead into a researchproposal/design. Look at the examples provided in week 2 lecture, and consider thediscussions held with the sample student submissions in the week 2 lecture.4) Research Design:You need to design an experiment that will answer your research question. This isaccomplished by answering the following questions. In your document use the followingsubheadings to clearly identify each question. You will be penalised for not doing soa) Research Question (max 100 words)Restate the research question outlined in your introduction and why it is importantb) Related Work (max 400 words)Select two research designs from the literature that you have read related to yourresearch question. For each paper in about 200 words explain the research design, thestrengths and limitations of the design and how this design will be useful to support yourresearch design.c) Design (max 350 words)What research design will you use to answer your research question? That is,experimental, quasi experimental, correlational, ethnography etc.Explain your design. For example, outline your control and experimental groupings, thenumber of samples you need, and how you will determine the accuracy of your results.Why did you select this design? What are the strengths and limitations of this design inrelation to your research?Your design should show how it will answer your research question5) Design QuestionsThis section is NOT related to your research topic. This is simply testing yourunderstanding of the key concepts taught in the ENGG955 lectures and tutorials. Use‘Design Questions’ as the subheading. DO NOT include this section in the presentationand critique (peer review activity). Answer the following questions:a) What are the five major steps in a research design process? (2 MARKS)Page 3 of 4b) List the 10 types of plagiarism (2 MARKS)c) What are the specific aspects of structuring a sentence in academic writing? (2MARKS)6) Literature PlannerAt the end of the document you MUST submit your updated literature planner. Everyreference you use must be outlined in the literature planner.Note: No marks are assigned for the literature planner in this assessment. However, aliterature planner that is incomplete, not attached, of bad quality or does not reflect thereferences used in parts 1 – 4 will receive UP TO 20 penalty marks. It is expected thatthere will be substantial similarity with your earlier submissions of the literatureplanner.Submissioni) Submit ONE document comprising a partial thesis (Title page, Abstract, List of Contents, List ofFigures, List of Tables, Abbreviations and Symbols, Introduction, Literature Review and ResearchDesign and Questions and Literature Planner. This needs to be a WORD document.ii) You need to upload this document via the Turnitin link available in Moodle. You must submit thelink to the discipline that your topic belongs to. The tutor from each school will be responsible formarking the assessment task. A penalty applies for submitting your work to the wrong Turnitin link.IMPORTANT – You can submit your work to Turnitin as many times as you like up until the penaltyfree period expires. If you already have a submission in the system you will not be able to updateyour document after the penalty free period expires. When resubmitting ensure the file nameremains the same. Only the last version will be used to confirm the originality. The first time yousubmit your work to Turnitin it will take only a few minutes to generate the report. All furthersubmissions will take at least 24 hours to produce the report. Therefore you need to plan your workvery carefully. Waiting for a Turnitin report is no excuse for late submission!Page 4 of 4Words of advice1. Use the marking rubric and subject outline to guide you through what needs to be done andsubmitted. Understand all the penalties that apply2. Use the structure of the introduction and literature review examples, and plagiarism examplespresented to you in lecture 2 to guide you. Also, consider the previous student submissionexamples and the related discussions in the lecture 2 to guide you.3. Get a friend or colleague to proof read your work. Your ability to write is a major contribution tothe assessment4. Use EndNote to help with referencing5. Do not leave this to the last minute. A lot of work is required to complete the assessment6. Turnitin will find all sorts of plagiarism. Any attempts to beat the Turnitin system will face majorpenalties. See the marking rubric for more details.