How would you explain the concepts of support, confidence, and lift to an executive who is unfamiliar with association rules analysis?

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The purpose of this assignment is to perform association rules analysis to determine whether or not the information generated can be used to address a specific business problem. For this assignment, you will use the “Bakery” data set from the Topic Materials. Most data categories are self-explanatory. Clarifying notes are as follows. ReceiptID: Unique receipt ID (note that all items with the same receipt ID were purchased together) Item: Name of the food item that was purchased A bakery is interested in increasing sales by optimally displaying and arranging its various baked goods and drinks. The bakery would like to know which items are typically purchased together so it can place the correlated items closer together in its display cases. The bakery has randomly selected 1,000 receipts and compiled a list of items that were purchased together for each receipt. As an analyst, you have been asked to examine the data, summarize your findings, and recommend how the bakery can use these findings to strategically arrange its bakery products to increase sales. Use associative rules analysis to explore the various dependencies among purchased items. Use the Apriori method to do the analysis with a minimum antecedent support of 4%, minimum confidence of 70%, and maximum number of antecedents of 5. Analyze and interpret several of the resulting rules. Present your finding in the form of a 250-word executive summary that includes relevant data, charts, and tables, and addresses the following. Question 1:How would you explain the concepts of support, confidence, and lift to an executive who is unfamiliar with association rules analysis? Include the Apriori method output chart when submitting the answer. Question 2:What would you say about the support of the rules derived from the Apriori analysis? Question 3:If both an apple tart and an apple Danish were purchased, how likely is it that an apple croissant is also purchased? Explain your answer. Question 4:Does it make sense for the bakery to place all of its apple-flavored items together in the display or is it better to spread them out in the display? Explain why. Question 5:If the bakery wanted to increase the sales of cherry soda, what cross-promotional offers could it employ? Explain why.

Discuss the national cultural profiles of Saudi Arabia, Mexico, and China that are relevant in cross-cultural business communications.

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Your coffee franchise cleared for business in all three countries (Saudi Arabia, Mexico, and China). You now have to develop your global franchise team and start construction of your restaurants. . You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another since they represent the global division of your company. In preparation for the meeting, you want to avoid cultural silos, while ensuring all parties engage with each other and a generative climate is created.  You are concerned with the following two issues. Substantively address each in a two part paper. Part 1: Effective communication with participants •Discuss the national cultural profiles of Saudi Arabia, Mexico, and China that are relevant in cross-cultural business communications. Refer back to Hofstede cultural dimensions, as well as the political, economic, legal, and ethical systems and other variables relevant to global business communication. •What are the implications of the cultural variables for your communication with the team representative from each country in the face to face meeting? •Address Hall’s high and low context regarding verbal and non-verbal communication. The United States is a low context culture, while each country is high context. ◦Tip: Write at least one substantive paragraph for each country Part 2: Effective communication among participants •What are examples of barriers and biases in cross-cultural business communications that may impact the effectiveness of communication among the meeting participants?  Consider ethnocentrism, communication apprehension, and culture shock. •What are some of the issues you should be concerned about regarding verbal and nonverbal communication for this group to avoid misinterpretations and barriers to communication? •Identify 3-5 mistakes made during business negotiations that could inhibit the team from building strong relationships?  Consider and direct and indirect styles.

EXPLAIN HOW YOU CONTRIBUTE TO DEVELOPING A REPUTABLE ORGANISATION WHICH HAS INTEGRITY AND CREDIBILITY, THROUGH PERSONAL PERFORMANCE AND OWN BEHAVIOUR.

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YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42015 CERTIFICATE IV IN LEADERSHIP AND MANAGEMENT | WORKPLACE LEADERSHIP _V1.3 ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42015 CERTIFICATE IV IN LEADERSHIP AND MANAGEMENT | WORKPLACE LEADERSHIP _V1.3 ASSESSMENT 2 Course Name BSB42015 Certificate IV in Leadership and Management Subject/module Workplace Leadership Assessment method Written or Oral Questions Weighting 50% Units of Competency BSBMGT405 Provide Personal Leadership BSBMGT401 Show Leadership in the Workplace Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words and include a reference list. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised. 4. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your answers must be yours alone. 5. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format. 6. You must attempt all questions. 7. You must pass all assessments in order to pass the subject. 8. All assessments are to be completed in accordance with WHS regulatory requirements. 18 ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42015 CERTIFICATE IV IN LEADERSHIP AND MANAGEMENT | WORKPLACE LEADERSHIP _V1.3 Assessment 2 – Written or Oral Questions Answer each question in as much detail as possible, considering your organisational requirements for each one. 1. Describe your enterprise’s operating environment in terms of the customer base; company products and services. 2. Describe the culture and values of your enterprise. Give at least three examples of the types of behaviour which do and do not display the organisation’s values. 3. Give an overview of your enterprise’s mission, business goals and standards. You should describe what your organisation exists for, what it’s aiming to achieve and some key standards that it aims to attain. 4. Give an example of a policy, procedure or guidelines which set out the organisation’s standards and expectations in one area of activity (e.g. customer service procedure; dress code; code of conduct; etc.). Describe how this affects the way that people behave in the organisation, including yourself. 5. Give an example of when you have contributed to continuous improvement in your organisation. Describe the continuous improvement techniques and processes you followed. 6. Briefly give an example of when you have managed an individual’s performance using your organisation’s performance management policies, procedures and systems. 7. Describe an occasion when you coached or mentored an individual. Describe how you approached the conversation/s, how you structured them, key questions that you asked; key information that you provided, the goals agreed as an outcome. 8. Describe how you influence individuals and teams in a positive manner. You should explain how you: a. Encourage, value and reward individual and team efforts and contributions b. Promote accountability of work undertaken by individuals/teams by communicating roles, responsibilities and expectations clearly c. Gain positive acceptance and support for information and ideas from the team 9. Describe how you make informed decisions. You should explain how you: a. Gather and organise information relevant to issue/s under consideration b. Invite individuals/teams to actively participate in decision-making processes c. Determine preferred course of action after risks and options are examined and assessed d. Communicate decisions to individuals/teams clearly and in a timely manner e. Prepare plans to implement decisions after agreement with relevant individuals/team f. Monitor implementation and impact of decision using reliable feedback processes 19 ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42015 CERTIFICATE IV IN LEADERSHIP AND MANAGEMENT | WORKPLACE LEADERSHIP _V1.3 ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42015 CERTIFICATE IV IN LEADERSHIP AND MANAGEMENT | WORKPLACE LEADERSHIP _V1.3 10. Describe how you enhance the image of the enterprise. You should explain how you: a. Conduct business consistent with enterprise standards and values b. Note and promptly discuss with appropriate persons, any inappropriate values and standards exhibited within the organisation, using established communication channels c. Consistently display a very high standard of personal presentation in line with organisational expectations and policies 11. Describe how you demonstrate high standards of personal and management performance. You should explain how you: a. Contribute to developing a reputable organisation which has integrity and credibility, through personal performance and own behaviour b. Ensure standards of personal and management performance are consistent with enterprise requirements c. Provide a positive role model for others through personal and managerial performance d. Develop and implement plans in accordance with enterprise goals and objectives e. Develop, set and monitor key performance indicators and targets within team/enterprise business plans 10 marks per question Assessment 2 total: 110 marks

Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion

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You will usTe your chosen country (from the Discussions) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions).  (I chose Malaysia) Write a four to six (4-6) page paper in which you: 1.       Identify two (2) forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices. Note: A market segment (generally) is the group(s) the firm wants to market to; while the target market(s) is the specific market (e.g., city) that the segment(s) are located in. 2.       Give examples of four (4) actionable goals for your business as you embark on your mission to import shoes into your chosen country. Describe why each goal is important to the firm. 3.       Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country. Provide a rationale to support why you chose this program. 4.       Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy. 5.       Choose the marketing channel alternative that will best suit your firm and selected country. Describe the function of each channel member. 6.       Describe the sales promotions that will be used entice both consumers and trade channel partners. 7.       Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country. 8.       Use at least three (3) quality academic resources for in-text citations in this assignment. Note that Wikipedia and similar type websites do not qualify as academic sources. 9.       Format your assignment according to the following formatting requirements: 1.       This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. 2.       Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. 3.       Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length. 4.       Include a reference page. Citations and references must follow SWS format. The reference page is not included in the required page length. The specific course learning outcomes associated with this assignment are: §  Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets. §  Examine the process for market research to assess foreign market potential. §  Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion. §  Determine the logistics and product distribution channel options available to support international marketing. §  Formulate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations. §  Assess the key factors in price determination, alternative pricing strategies used in international marketing, and the common terms of sale and payment used in international marketing. §  Use technology and information resources to research issues in international marketing. §  Write clearly and concisely about international marketing using proper writing mechanics.