Examine the importance of social media as a marketing platform ?

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1.3 Research Objectives ? To examine the importance of social media as a marketing platform ? To find out how social media marketing can build strong customer loyalty. ? To determine the impact of social media marketing on customer loyalty and overall corporate performance of telecom companies in Bangladesh. ? To recommend how social media can be used effectively to build customer loyalty in Telecommunications industry in Bangladesh 1.4 Research Questions Now social media is in the midst of its boom (Nambisan & Watt, 2011). However, research is somewhere lagging behind and it is yet to be identified how social media can be a part of branding process to ensure customer loyalty (Kasbo, 2008). So, finding out answer of the following questions can help to fulfil the research objectives. ? How social media can a marketing platform for the selected industry? ? How social media can be a part of branding process to ensure customer loyalty? ? What is the impact of social media marketing on consumer buying behaviour? ? How company can create brand equity through upsurge of social media? ? How social media marketing can influence the overall performance of a company? 1.5 Research Hypothesis A hypothesis is an appropriate guess that is based on the theoretical research as stated by Kaplan & Haenlein, (2010). So, the following hypothesis has been formed for this study as setting of hypothesis is the most effective way to start the research.

Corporate Governance

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Role of corporate Governance in optimizing workforce productivity Question 1: Workforce productivity Workforce productivity can be referred as the individual or collective performance of human elements working within a particular work environment. Workers in a particular work environment can be engaged individually in an operation or can be engaged in a team work. However, in both the context, the amount of performance contributes to the overall production of the workforce. The performance of the entire workforce is generally conveyed as the workforce productivity. Question 2: How are you going to measure it? The measurement of workforce productivity can be done comparing previous and current scenario incorporating a particular workforce. The workforce performance of the chosen organisation previously (monitoring past 5 years) can be tracked and the present performance level can be assessed in order to determine possible increase or dip in output from the workforce. The leap in output would mean greater workforce productivity while decline in the trend would suggest the workforce productivity has been lowered compared to the previous standard. Question 3: What is the meaning of Corporate Governance and workforce productivity? What is the link between Corporate Governance and workforce productivity? Corporate governance promotes a systematic approach of a business organisation for smooth running of the business. Following a range of regulations the top management of business organisations try conducting responsible business and at the same time maintaining the social, legal and environmental standard. It is believed that the performance of workforce can be influenced following appropriate top management initiatives. Top management staffs can regulate propositions such as employee participation in management decision making, both-way communication process within workforce and democratic style leadership in managing the workforce. Adapting such governing policies, better employee relation can be expected giving rise to better workforce productivity. Question 4: Level of employees Since corporate governance is concerned with the organisational stakeholders, crucial information can be gathered from the stakeholders so that the impact of the corporate governance policies can be judged. However, the study would focus on the internal stakeholders only as the organisational employees would likely to provide relevant information regarding the workforce productivity. The base level staffs can be engaged in a survey questionnaire process and quantitative data would be collected accordingly. The responses of the employees would help in judging the efficacy of the corporate governance policies of the respective organisation. Qualitative data would be collected from some of the managers of the organisation by conducting interview sessions. This type of data would help in analysing the merits and demerits of the adopted policies and the strategic possibilities that can help boosting the workforce possibilities.

WHAT ARE THE FACTORS NEED TO BE CONSIDERED WHILE PROMOTING THE TOURISM SUSTAINABILITY.

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Research question Up to four (research) questions per objective 1. In the proposal researcher has designed the following research questions on the basis of the first objective • Will the keen request from the organisation side to purchase locally made product during tourist holiday vacation at bar, cafes and restaurant should be maintained in the local area. • Will the request made by the organisation can make any significant difference to the tourist who is moving to visit a particular place to select local guide and drivers? • Will the strict instruction delivered to the tourist gets fulfill while purchasing any endangered species, wild animals and plants. • Will the strategy maintain a liaison with the local government for the energy saving programme. 2. Second objective • Is the Thomas cook will able to save the water and other natural resources in the business area need to be taken care. • Is it possible to make the tourist and other vacationer aware about the safeguarding rule associated with natural and cultural heritage? • Is it possible to deliver adequate economic return to the people for whom you are getting the business? This can only be possible by purchasing the product or service made by the local community members. 3. Researcher has designed the following research questions on the basis of third objective • What are the factors need to be considered while promoting the tourism sustainability • How the organisation can take care about the consumer’s perception. • What kind of actionable plans are needed for tourism sustainability in Thomas cook? PRIMARY RESEARCH 1. Nature of data: primary data would be collected from the respondent through a questionnaire. During the data collection focus would be delivered on the cross sectional nature of data 2. Research approach: As a set of hypothesis would be selected to establish the theory so the basic nature of the research would deductive. 3. Research method: Quantitative in nature 4. Data collection process: The researcher would conduct a survey on the basis of a questionnaire. The survey questionnaire would be prepared in such a manner so that respondent can understand the meaning of each sentence 5. Sample size: The total sample size was decided to be 100 approximately which is subjected to change depending on the situational factors. 6. Sampling process: Purposeful sampling 8. Scale used: A (1 to 5) likerts scale would be proposed to quantify and rank respondent’s preference. 9. Instrument used: The Research model was selected by a binary logistic regression model. Where the independent variables are considered and denoted by vector xi. A binary random variable yi which verifies yi = 1, if the resident declares eco tourism will not improve the tourism sustainability then the aimed probability would be considered as P (yi = 1/xi).

Explain their chosen research question/hypothesis and research objectives, and all the relevant elements contributing to a research proposal suitable to researching a contemporary international business

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No Type On successful completion of this module the student will be expected to be able to: 1 Knowledge and understanding Demonstrate a critical awareness of different research designs and respective methodologies relevant to academic and practitioner researchers working within an international context. 2 Knowledge and understanding Explain their chosen research question/hypothesis and research objectives, and all the relevant elements contributing to a research proposal suitable to researching a contemporary international business topic. 3 Intellectual, practical, affective and transferable skills Critically evaluate the literature relevant to their research aims in order to develop a conceptual framework or critical stance. 4 Intellectual, practical, affective and transferable skills Act as an independent self-learner demonstrate the skills necessary to plan, organise, undertake and present an international business project. 3.1 Employability skills delivered in this Module It is important that we help you develop employability skills throughout your course which will assist you in securing employment and supporting you in your future career. During your course you will acquire a wide range of key skills. In this module, you will develop those identified below: