How do marketing and personnel help a company carry out its strategic plan?

Planning and setting goals are an important part of any company. Having a clear Mission and Vision help to set those plans and goals.
• In your own words define what a strategic plan is.
• What are the components of a strategic plan?
• How do marketing and personnel help a company carry out its strategic plan?
• How is analysis done to determine whether an agency’s strategic plan is meeting its goals?
• If you are a new administrator/manager of a home health agency, what would you change or address first if you feel the agency’s strategic plan is not meeting its objectives?
• Draw a conclusion on the importance of an agency having a strategic plan that works
Your analysis should be at least 1 page in length (500 words). Use APA formatting to cite your sources. If you are able to get a strategic plan from a Home Health Agency.

How would recent governmental legislation affect your organization’s strategy of providing continued healthcare benefits to its employees?

Case Study Research as I am currently working on it but some aspects are not clear enough for me. Below all the information pertaining to the case:
Developing a Case Study
Overview:
Students will be provided with a focus area from which to construct their case study. The case study will represent an empirical inquiry investigating a significant contemporary issue in the business sector. As a summative project in your MBA program, it is expected that you will draw from the skills and competencies developed throughout your MBA program course – STRATEGIC MANAGEMENT.
Prepare your case study as if you were a senior executive of the corporation preparing a document for review by the organization’s Board of Directors.Therefore, the quality of your presentation should be of a caliber appropriate for this audience.
Case Study Theme and Volume:
Healthcare Cost Containment. Anticipated volume: about 4,000 words.
Format:
The assignment needs to be double spaced with a 12 pt. font.
Sub-titles need to be italicized (on a separate line) reflecting the subject being discussed and used appropriately throughout the paper.
The first line of a paragraph needs to be indented five spaces.
All sources used outside of the text should be scholarly articles or solid dependable non-scholarly sources.
Use Endnotes (Author, Date) followed by a period to properly cite all information.
Include a reference page, listing all sources used (in alphabetical order) in proper APA* format.
Topical Areas for Student-Written Case Studies:
Healthcare Cost Containment
The political environment specific to healthcare continues to be unstable. However, recent legislation has specified some employer-based requirements for the provision of healthcare to employees. In addition, as the demographics workforce changes so does the use pattern for employer-sponsored healthcare coverage. This increased utilization effects rate structure for a company. How would recent governmental legislation affect your organization’s strategy of providing continued healthcare benefits to its employees?
Your Organization:
The Environmental Working Group (EWG)

What is zero-based budgeting?

Purpose: Why is The Coca-Cola Company using zero-based budgeting?
In recent years, The Coca-Cola Company (KO) is facing decreased global demand for its soft drinks due to customer health concerns about the sugary drinks. It has responded to decreased demand with a variety of ways, including cost cutting measures.(Trivia: Coke sells Coca-Cola in every country in the world except for Cuba and North Korea.)
In January 2015, Mike Esterl of the Wall Street Journal reported that Coke is using zero-based budgeting throughout its organization. In addition, Coke is standardizing operations across its business units. It expects to complete the cost-cutting by 2019.

1. What is zero-based budgeting?
2. Why might Coca-Cola want to use zero-based budgeting?
3. Do you expect that managers at Coca-Cola would embrace zero-based budgeting? Why or why not?

Prepare in good form a Statement of Cash Flows using both the direct and indirect methods.

Bailey Corp. just completed the most profitable year in its 25-year history. Reported earnings of $1,020,000 on sales of $8,000,000 resulted in a very healthy profit margin of 12.75%. Each year before releasing the financial statements, the board of directors meets to decide on the amount of dividends to declare for the year. For each of the past nine years, the company has declared a dividend of $1 per share of common stock, which has been paid on January 15 of the following year.

Presented here is the income statement for the year and the comparative balance sheets as of the end of the last two years.

For the Year Ended
____________________________________December 31, 2011
Sales revenue $8,000,000
Cost of goods sold 4,500,000
Gross profit $3,500,000
Operating expenses 1,450,000
Income before interest and taxes $2,050,000
Interest expense 350,000
Income before taxes $1,700,000
Income tax expense (40%) 680,000
Net income $1,020,000
_____December 31____
______________________________________2011_________2010___
Cash $480,000 $450,000
Accounts Receivable 250,000 200,000
Inventory 750,000 600,000
Prepaid Expenses 60,000 75,000
Total Current Assets $1,540,000 $1,325,000

Land $3,255,000 $2,200,000
Plant and Equipment 4,200,000 2,500,000
Accumulated Depreciation (1,250,000) (1,000,000)
Long Term Investments 500,000 900,000
Patents 650,000 750,000
Total Long-Term Assets $7,355,000 $5,350,000
Total Assets $8,895,000 $6,675,000

Accounts Payable $ 350,000 $ 280,000
Other Accrued Liabilities 285,000 225,000
Income Taxes Payable 170,000 100,000
Dividends Payable 0 200,000
Notes Payable Due Within Next Year 200,000 0
Total Current Liabilities $1,005,000 $ 805,000

Long Term Notes Payable $ 300,000 $ 500,000
Bonds Payable 2,200,000 1,500,000
Total Long-Term Liabilities $2,500,000 $2,000,000

Common Stock, $10 par $2,500,000 $2,000,000
Retained Earnings 2,890,000 1,870,000
Total Stockholders’ Equity $5,390,000 $3,870,000

Total Liabilities & Stock Equity $8,895.000 $6,675,000

Additional information follows:

1. All sales are on account, as are all purchases.
2. Land was purchased through the issuance of bonds. Additional land (beyond the amount purchased through the issuance of bonds) was purchased for cash.
3. New plant and equipment were acquired during the year for cash. No plant assets were retired during the year. Depreciation expense is included in operating expenses.
4. Long-term investments were sold for cash during the year.
5. No new patents were acquired, and none were disposed of during the year. Amortization expense is included in operating expenses. Patents were credited to reflect the amortization charge.
6. Notes payable due within the next year represents the amount reclassified from long-term to short-term.
7. Fifty thousand shares of common stock were issued during the year at par value.

As Bailey’s controller, you have been asked to recommend to the board whether to declare a dividend this year and, if so, whether the precedent of paying a $1 per share dividend can be maintained. The president is eager to keep the dividend at $1 in view of the successful year jut completed. He is also concerned, however, about the effect of a dividend on the company’s cash position. He is particularly concerned about the large amount of notes payable that comes due next year. He further notes the aggressive growth pattern in recent years, as evidenced this year by large increases in land and plant and equipment.

Required:

1. Prepare in good form a Statement of Cash Flows using both the direct and indirect methods.
2. What do you recommend to the board of directors concerning the declaration of a cash dividend? Should the $1 per share dividend be declared? Should a smaller amount be declared? Should no dividend be declared? Support your answer with necessary computations. From a cash flow perspective, include in your response your concerns about the following year. Be sure to use proper grammar and punctuation.