Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service.

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Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions: Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper: Target Market What is a target market? What is the target market of the product or service selected? What is the importance of selecting a target market? What issues and questions must be considered when selecting and managing a target market? Branding What is a brand? Why is branding important? After selecting a current, common health care brand, address the following: What images or thoughts do you relate to that brand? Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand? Is the product successful? What is the profitability of the product and what is the effect on the bottom line? If this were your product or service, what might you do differently?

What is the difference between quality measures and performance indicators?

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As nurse practitioners continue to expand their role in delivering health care, it is imperative for NPs to provide the data and evidence to demonstrate the impact of NP care on patient outcomes. There are several challenges that advanced practice nurses face to provide quality care and meet productivity goals of an organization. This week it is important to explore the connection of quality care and performance measures. Some questions to consider as we discuss this topic are:
• Why are quality measures important?
• What is the difference between quality measures and performance indicators?
• What performance measures are used for NP productivity?
• Why are incentive plans used in clinical organizations?

Write a 150- to 350-word short essay addressing the following: Why do so many cultures have divinities in similar roles?

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Select one common divine role that recurs in world mythology.

Possible options of divine roles include the following: father or mother divinities, divinities of war, home or hearth divinities, divinities of love, divinities of wisdom, divinities of medicine or health, divinities of the wind, divinities of agriculture, divinities of the sky, ruler of all the gods, and so on.

Identify the role in the title of your table.

Select two myths, each from a different culture, in which the divine role appears. Identify the divinity names and cultures in columns A and B.

Complete the table by answering each of the five questions for both selected divinities.

Title:
Column A
Divinity Name:
Culture of Origin:
Column B
Divinity Name:
Culture of Origin:
1. How is this divinity portrayed? Describe the divinity’s role within the myth.

2. Is the divinity male or female? What function does this gender play?

3. What are the divinity’s attributes, such as divine powers or characteristics? What objects does the divinity possess, such as a weapon or animal, that assist him or her?

4. Within the myth of origin, how does this divinity compare with other divinities? How does this divinity interact with or compare to divinities of the same gender and to divinities of the opposite gender?

5. Identify one character from contemporary culture that shares characteristics of each divinity and explain why you chose each character. What real-life ideals does this divine role represent? How attainable are these ideals?

Part II

Write a 150- to 350-word short essay addressing the following: Why do so many cultures have divinities in similar roles?

Based on the Community Hospital scenario located in this week’s required reading, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the health care organization.

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Review the SWOT Analysis Microsoft® PowerPoint® prior to completing this assignment.
Based on the Community Hospital scenario located in this week’s required reading, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the health care organization. •Strengths and weaknesses are traits internal to the health care organization (e.g., strong physician loyalty to hospital, aging building, and availability of financial resources). •Opportunities and threats are external to the health care organization (e.g., a mall facility available for lease or a competitor organization opening two physician practices in your market).
Use the SWOT Analysis worksheet provided to complete this assignment.
Write a 700- to 1,400-word analysis that incorporates the key components of a SWOT analysis for the scenario described above to generate a list of perceived strengths, weaknesses, opportunities, and threats. The analysis will include the following: •Analyze how this SWOT analysis will be used to form a final recommendation in the full business plan. •Analyze the limitations and advantages of conducting a SWOT analysis on your own (versus with a group of stakeholders). •Use the table provided to record your analysis of the information from the strategic planning scenario and generate two factors for each of the SWOT categories (strengths, weaknesses, opportunities, and threats).