Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.

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Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
Part 1
Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following:

Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?

Part 2: Based on the first initial of your last name:

First initial M-Z: provide an argument ‘FOR’ the success of the fast-food franchise’s competitors.

 

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describe what you see in general terms and include any graphs that are useful to illustrate What types of ongoing collection you chose

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Part 1: Choose a brandFirst, choose a brand that you’re interested in to focus on for your analysis. Ideally (and to make your job easier), the brand should be running a current social media campaign focusing on spring, Valentine’s day, or some other timely and short term concept. This project will not work if you focus on a brand with no current activity.Part 2: Baseline collectionNext, use Netalytics (see Mini Project 1 Data for details and resources) to conduct an initial campaign analysis. Make use of as many of Netalytic’s tools as you can to get a comprehensive view of the campaign as it stands today. Be sure to save all of your charts, findings etc. You’ll need them later.Part 3: Ongoing collectionThird, use IFTTT (Links to an external site.)Links to an external site. (or another archiving and analysis tool of your choosing) to collect any kind of data that you can about the brand, its products, hashtag uses, keywords etc. You’ll want to run this collection for at least five days, perhaps longer.Part 4: Follow up collection and analysisGo back to Netalytics and conduct identical analysis to step 2. Now that some time has passed since your initial baseline collection, you should see some differences in the ways that the campaign is spreading. Is it slowing down? Speeding up? Has the message changed? How do your initial baseline findings differ from these follow-up findings? Is there data in your ongoing collection that explains these changes or provides examples? These could include an increase/decrease in the rate of engagement, changes in the way the brand or consumers are engaging etc.Your final project submission should include:A description of the brand you chose and whyA description of the campaign you’ve analyzedFindings from your baseline collection: describe what you see in general terms and include any graphs that are useful to illustrate What types of ongoing collection you chose and a general description of what you were able to collect Findings from your follow up collection Analysis such as answers to the questions listed above in Part 4

 

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develop a strategic business plan for a business of your choice.

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Due Date:June 22 2017 at 10:00 amEC time
Assignment Description and Instructions
You have been assigned to a team of 3-5 innovators at Creative Ideas Business Incubator in your country or region. The first task that has been assigned to your team is to develop a strategic business plan for a business of your choice. ALL team members are expected to collaborate and contribute to the business plan.
Name of Business Vegan Restaurant
We are creating a business plan for a Vegan Restaurant. I need your to help me with question 10. It isdue on Thursday 22ndJune at 10am.
10. Financial projection.A description and analysis of both the initial and ongoing financing and financial management of the company. The section should include descriptions and analyses of the following elements:
Sources of Initial Financing
Sales Forecasts
Income Projections
Pro-Forma Financial Statements (projected balance sheet income statement statement of cash flow for 3 years).
Break-Even Analysis
Capital Budget

 

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identify a differential across an alternative culture-based audience and demonstrate how this differential impacts on the branding strategy.

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Brand “I” Assignment : Each student will develop a brand concept for herself or himself, in the professional space. The plan must include the:

Development and Statement of the Mission, Goals, and Objectives for the “I” brand;

Analysis and description of two different frames of reference;

Positioning of the “I” brand in the competitive space;

Analysis of “I” points of parity/difference, uniqueness, and competitive advantage;

Development of a social media promotion plan;

Development of “I” brand identity and brand image; and

Brand-building plan and an integrated marketing communication program for “I”.

The Brand I Assignment evaluation will be based on:

The degree to which the analysis conveys objectivity, factual accuracy, value-adding components and points of differentiation; the overall analysis must be convincing;

The clarity of the components and the relationship between them. The outcomes must demonstrate transferability across other people, brands, and operating environments;

How brand elements are influenced through the dynamics of attitude development

Student’s ability to identify a differential across an alternative culture-based audience and demonstrate how this differential impacts on the branding strategy. The student must provide supporting documentation (Hoefstede – Power Distance, Individualism, Masculinity, Uncertainty Avoidance, Long-term Orientation) for the identified differential;

The quality of the explanation of the boundaries of their “I” brand in relation to the competition; and

The ability to assess the product class that the ”I” brand applies to.

 

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