Describe the overall marketing strategy, including positioning strategy versus competitors

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Focus of the Final Paper

The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.

The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must a.Provide an Overview/Executive Summary of the marketing strategy. b.Describe the good or service and desired brand image. c.Describe the target market, including buyer motivations, demographics, and psychographics. d.Describe the overall marketing strategy, including positioning strategy versus competitors. e.Describe a promotions and advertising campaign that includes a description of one advertisement. f.Recommend and describe a Public Relations campaign. g.Describe the use of an Internet marketing campaign, including web site and use of email. h.Describe a direct marketing campaign, including Customer Relationship Management. The paper •Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center. •Must include a separate title page with the following: ◦Title of paper ◦Student’s name ◦Course name and number ◦Instructor’s name ◦Date submitted

•Must begin with an introductory paragraph that has a succinct thesis statement. •Must address the topic of the paper with critical thought. •Must end with a conclusion that reaffirms your thesis. •Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library. •Must document all sources in APA style as outlined in the Ashford Writing Center. •Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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discuss the effectiveness of the relevant UK regulatory framework within Social Media using Baldwin

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business regulation
?Critically discuss the effectiveness of the relevant UK regulatory framework within Social Media using Baldwin et als (2012) discussion of what constitutes Good Regulation. (Essays must include a critical discussion of issues raised in Baldwin et al 2012 Chapters 2 3 4 & 5).
Suggested Initial On-line Key Word Search Terms: Social Media; Social Media Laws; Social Media Rules; Social Media Regulations; On-line social networks; Laws Regulations and Rules; Digital Footprint; E-government; Policy; Access; Inclusion; Contempt of court; Criminal liability; Defamation; Harassment; Malicious communications; Trolls.

 

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What were the most significant aspects of San life as they were depicted in the film Nai, Story of a Kung women?

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Discuss the Bushmen by addressing the following:

1. South Africa’s history and role in their (the San and !Kung) existence:
2. Analyzing the primary aspects of their culture (be sure to discuss at least 4 aspects).
3. Use your knowledge of sociology to contrast traditional Bushman life with life in suburban America.

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Your answer must be sociological: Write about values, roles and statuses, group life, and social stratification;
4. The Bushmen deal with a variety of problems, what are they? Where do you see the !Kung 100 years from now?
5. What were the most significant aspects of San life as they were depicted in the film Nai, Story of a Kung women?
6. What social changes in Namibia changed the lives of the San?
7. Which of the traditional San values helps the San adapt to modern society? Which present obstacles? Explain

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8. How can you use the functionalist perspective to explain why the San emphasized sharing, were nomadic, and small families?

Discuss the concept of culture by addressing:

9. Analyzing the differences in the elements of culture which are normative, cognitive and material;
10. Analyzing 5 elements, which you think exemplify our own culture, and explaining the extent to which you think these elements/ characteristics are valued in our society.

 

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Identify and briefly describe the firm that you have selected. Include the core business and the core competencies.

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Must be 2 pages long. and include references

Requirements

Please review the instructions and grading criteria below before you begin this assignment.

Important: You cannot simply “write from experience” about this firm. Although you may have quite a lot of valuable information that you have gained simply by working for this firm, you must cite the source of your information. This source might be the firm’s website, employee manual, company handbook, an interview with a manager or employee or a news article. Remember: An interview with an employee is considered an outside resource and must be cited as such.

As with any report, you must gather information through research, but your opinions, interpretations and conclusions based upon this information are your own and are not cited.

You must use at least two outside resources for this report.

Your report must cover the following points:

  • Identify and briefly describe the firm that you have selected. Include the core business and the core competencies.
  • Analyze the firm and its business strategy using the value chain and the competitive forces model.
  • Based on your information and research about this firm, identify one type of knowledge management system or information system you think this firm may be using to execute its strategy.
  • Identify any customer relationship management tools the firm uses or should use.
  • Describe the firm’s social media presence.
  • Describe how you think business intelligence and business analytics might be used.
  • In your opinion, what are this company’s prospects for success in the future? What recommendations do you have for this firm? Explain your response.

Requirements and Grading Rubric

  • Your report must be written in paragraph/essay format with an introduction and conclusion.

 

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