Marketing objectives

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Business/Organization Chosen:
Girl Scouts of Western Washington (https://www.girlscoutsww.org/)
You will work on the marketing objectives and target market plan for your business or organization.
You need to develop at least five marketing objectives as part of your planning process. Objectives should be realistic, measurable, and time-specific.
Objectives must also be consistent with the priorities of the organization.
Here are some short videos to help you think about segmentation, targeting and positioning:
The 4Ps Marketing Mix: How to Position Your Market Offering
https://www.youtube.com/watch?v=CiLTrVuN8mk

Market Segmentation Explained:
https://www.youtube.com/watch?v=Q2ul83TSn2U

As you write your objectives (goals) paper, please be specific. In other words, this would be too general: “Increase the number of customers.”
Specific would be: “Increase customers ages 25-54 within 4-miles of the business (or sales) by 20%, within 12-months.” This is a more specific goal, explains how you will measure success, and by when.
Being specific is important. 
As we move through the course, you would then go on to explain which specific customers you would target and your message to convince them.
Writing objectives you want to use the SMART criteria:
SPECIFIC: Details exactly what needs to be done.
MEASURABLE: How progress will be measured.
ACHIEVABLE: Objective is accepted by those responsible for accomplishing it.
REALISTIC: Objective is possible to attain.
TIMED: Time period to achieve objective is clearly stated.
https://www.tutor2u.net/business/reference/marketing-objectives
Please remember to include APA citations, and use correct APA citation style.
Two-pages maximum, single-spaced, using APA style. 

Comparison Pricing:

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Business/Organization Chosen:
Girl Scouts of Western Washington (https://www.girlscoutsww.org/)

You will outline the price your business will be, or should be, charging for the product or service they offer.  If they offer multiple products or services, please address the most common product or service. Based on your reading, you want to include the following points. Please use sub-headings for each one:
Product/Service: The product/service you are addressing in this update. (You can use one product or service, or 2-3 main products/services).
Pricing Strategy: The pricing strategy you have selected in accordance with those outlined by the textbook authors.
Pricing Rationale: Your rationale for the pricing strategy selected.
Comparison Pricing: Your pricing strategy compared to direct or similar competitors.

SPECIAL NOTE:
For those of you in class who have a nonprofit as your project business, here is how you should handle your paper on pricing.
In your nonprofit has an attendance type of venue that is one of the ways they raise money, such as Pacific Science Center, a museum, aquarium, etc., you should look at pricing on an individual ticket basis and annual membership basis. Is it low, fair, too high, etc., and your analysis about your conclusions.
If your nonprofit has an attendance type of venue or not, this means all nonprofits client project organizations, you should look at how effective they are at raising money instead of pricing. How easy is it to donate? Are they telling a compelling story that engages you and makes you want to donate, or are they just posting a donate button and asking for money? Do they make the ask in compelling ways in a variety of places? Website? Social media? Does it only take one of two clicks to donate or is it a long process of multiple clicks? Are the images they use engaging and compelling or dull and boring?
Two-pages maximum, single-spaced, using APA style. 
Please remember to include APA citations, and use correct APA citation style.

Identify the main challenges facing this group during these industrial years.

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Each region (North, South, West) of the United States experienced the era of Industrialization (1865–1920) differently, with different issues and groups at the forefront.

Choose one of the following groups in the American Industrial Era (1865-1920):

  1. New European immigrants in the east
  2. African Americans in the “new south”
  3. Asian immigrants in the west

Then, in a full paragraph or two:

  • Identify the main challenges facing this group during these industrial years.
  • Describe at least one specific example that illustrates such challenge(s) and how the group dealt with it.
  • Suggest lessons for our own time, such as positive or effective ways for some group today to deal with society’s barriers as well as the inevitable challenges of economic change.
  • Identify the source(s) where you read about the group and its challenges.

Global healthcare comparison

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If you talk about a possible poor health outcome, do you believe that outcome will occur? Do you believe eye contact and personal contact should be avoided?

You would have a difficult time practicing as a nurse if you believed these to be true. But they are very real beliefs in some cultures.

Differences in cultural beliefs, subcultures, religion, ethnic customs, dietary customs, language, and a host of other factors contribute to the complex environment that surrounds global healthcare issues. Failure to understand and account for these differences can create a gulf between practitioners and the public they serve.

In this Assignment, you will examine a global health issue and consider the approach to this issue by the United States and by one other country.

To Prepare:

  • Review the World Health Organization’s (WHO) global health agenda and select one global health issue to focus on for this Assignment.
  • Select at least one additional country to compare to the U.S. for this Assignment.
  • Reflect on how the global health issue you selected is approached in the U.S. and in the additional country you selected.
  • Review and download the Global Health Comparison Matrix provided in the Resources.

The Assignment: (1- to 2-page Global Health Comparison Matrix; 1-page Plan for Social Change)

Part 1: Global Health Comparison Matrix

Focusing on the country you selected and the U.S., complete the Global Health Comparison Matrix. Be sure to address the following:

  • Consider the U.S. national/federal health policies that have been adapted for the global health issue you selected from the WHO global health agenda. Compare these policies to the additional country you selected for study.
  • Explain the strengths and weaknesses of each policy.
  • Explain how the social determinants of health may impact the global health issue you selected. Be specific and provide examples.
  • Using the WHO’s Organization’s global health agenda as well as the results of your own research, analyze how each country’s government addresses cost, quality, and access to the global health issue selected.
  • Explain how the health policy you selected might impact the health of the global population. Be specific and provide examples.
  • Explain how the health policy you selected might impact the role of the nurse in each country.
  • Explain how global health issues impact local healthcare organizations and policies in both countries. Be specific and provide examples.

Part 2: A Plan for Social Change

Reflect on the global health policy comparison and analysis you conducted in Part 1 of the Assignment and the impact that global health issues may have on the world, the U.S., your community, as well as your practice as a nurse leader.

In a 1-page response, create a plan for social change that incorporates a global perspective or lens into your local practice and role as a nurse leader.

  • Explain how you would advocate for the incorporation of a global perspective or lens into your local practice and role as a nurse leader.
  • Explain how the incorporation of a global perspective or lens might impact your local practice and role as a nurse leader.
  • Explain how the incorporation of a global perspective or lens into your local practice as a nurse leader represents and contributes to social change. Be specific and provide examples.
  • 3 to 4 References