Describe the benefits and challenges associated with integrated marketing communications

Marketing Objectives and Strategies: Promotion (including e-Marketing)

Continue working on the Marketing Plan. The assignments in Weeks One through Four will culminate in the Marketing Plan: Final Paper in Week Five.

Assignment Instructions:

In a three- to four-page paper (not including the title page, reference page, or monthly media calendar), discuss at least three promotional objectives. Identify and justify strategies you plan to pursue to achieve the promotional objectives. Explain the expected results of each promotional strategy.

Describe the benefits and challenges associated with integrated marketing communications. Discuss your choices of marketing communications with emphasis on Internet marketing activities such as a company website, Internet advertising, and social media. In addition, create a monthly media calendar that shows the forms of traditional and eMarketing communications you will use to reach your customers (on a separate page).

You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.


 

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The definition of ACHI The Australian Classification of Health Interventions

The definition of ACHI The Australian Classification of Health Interventions (ACHI) is the Australian national standard for procedure and intervention coding in Australian hospitals, based around the Medicare Benefits Schedule (MBS). Guidelines for the use of ACHI are contained in the Australian Coding Standards (ACS).
The definition of ICD-10 AM Z
ICD –International Classification of disease is the translating of narrative descriptions of disease , injuries and procedures into alphanumeric code which maintains easy storage , retrieval and standardization of data analysis.


 

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Discuss an advertising campaign that you feel was/is successful.

Discussion 8
Successful Advertising Campaign
Discuss an advertising campaign that you feel was/is successful.

1) Why do you think it was so successful? Cite one source (other than Wikipedia) in your response to substantiate your point of view.

2) What was the target audience (demographics and psychographics [VALS, p. 392])?

3) What medium (media) did the campaign use to advertise? Cite one source (other than Wikipedia) in your response that discusses the companies media campaign.

4) Provide a link to an ad from this campaign.

At the end of your response leave an APA style Reference List of your sources. Review the APA Style guidelines under Course Home.

(450 minimum word count)
place your word count in parenthesis at the end of your response


 

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Step 1: Please read “Chapter 8: Fixed Forms” from your textbook. Step 2: Select a poetic form that you would like to write about in your essay (e.g. sonnet, terza rima, free verse, pantoum, villanelle, etc)

Essay Option 1- Poetry
Step 1: Please read “Chapter 8: Fixed Forms” from your textbook.
Step 2: Select a poetic form that you would like to write about in your essay (e.g. sonnet, terza rima, free verse, pantoum, villanelle, etc)
Step 3: Decide what your thesis for this paper will be. It should be analytical. It will not be a report or a summary. I want to see your critical thoughts and ideas about the poetic form, much like how you explored ideas in our weekly discussions.
Step 4: Write an 800-1000 essay about the poetic form that you chose. You may provide a little background about the poem style in the introduction, but the majority of the paper will be about specific poems and why they are good examples of the form, or ineffective examples of the form. 
Step 5: All sources including poems must be cited in MLA format. Plagiarized work will receive an automatic zero.

Rubric for this assignment
Paper is written in MLA format with all sources properly cited and
is formatted double-spaced, 12 point font, Garamond or Times New Roman 25 points
Paper has a clear thesis and student idea 10 points
Paper is written in critical format with analysis; does not summarize 20 points
Paper refers to specific stories or poems, incorporating lines or passages into their argument well 20 points
Paper is 800-1000 words 25 points