Conduct an Internet search for at least three online therapy sites

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Conduct an Internet search for at least three online therapy sites.
Write a 1,050- to 1,400-word paper in which you discuss the content in each site, the professionals involved, and how the actual online interaction occurs.
Explain how professional associations and state regulatory boards address, treat, and refer to online therapy.
Discuss related security issues and ethical issues, such as informed consent and confidentiality.
Discuss how client data is protected in an online therapy setting.
Include your opinion of the advantages and disadvantages of online therapy services.
Cite all your sources as in-text citations in the body of your paper and as references on the reference page.
Format your paper according to APA guidelines.

 

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create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.

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MRKT 310 Principles of Marketing
Week 8 Writing Assignment
Part 1 – Integrated Marketing Communications, and the Changing Media Landscape
Learning Outcomes
1. Integrated Marketing Communications. Student understands how integrated marketing communications can add value for customers.
2. Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework.
3. Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.
4. Media strategy. Student can design a simple message and media plan for a product or service offering.
Directions
· This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.
· The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design. A good one is: http://www.caad.au.edu/attachments/article/43/Class%207-Creative%20IMC%20Message%20Strategies.pdf
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, headings should be used to separate the sections. The paper should contain a minimum of 5+ pages of analysis for the responses to the eight questions.
1. Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.
2. Marketing communications objectives. Write at least three marketing communications objectives using the AIDA framework discussed in the course content.
3. Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
4. Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.
Part 2 – Special Topics in Marketing
B2B Marketing, Marketing Information Systems and Measuring Marketing Activities
Learning Outcomes
1. B2B marketing. Student can differentiate the differences in marketing strategy between consumer markets and business markets.
2. Segmenting B2B markets. Student can identify the B2B market segments involved in a product or service offering
3. Marketing Information Systems. Student can identify at least three sources of input to a marketing information system for a product or service offering.
4. Marketing Metrics. Student understands the purpose of Return on Marketing Investment for the company, and can identify at least three metrics that should be used in a product or service offering to measure the effectiveness of marketing strategies.
Directions
· This part of the writing assignment closes the loop on strategic marketing planning in that it identifies the types of marketing strategies the company might employ to market its offering through the value chain prior to its final customer. Also, strategic planning is useless unless there are reliable and useful sources of inputs and a way to organize the data to be used in the planning process decision making. Metrics need to be in place to measure how successful (or not so successful) the strategies to reach marketing objectives have been. Strategic marketing planning then becomes an ongoing process of measuring and adjusting to new information and current conditions.
· Many of your responses to these questions will be your best educated and informed (as much as possible) information on your product or service offering’s company. Where concrete information is not obtainable, you should use your judgment and describe why you made your judgment call.
· Respond to each of the following four questions in order and identify the number of each response. There is no need to repeat the number of the question.
1.
1. B2B marketing. Consider your product or service offering. Based on the categories of B2B markets discussed in the readings, name at least two of the B2B markets that could be a target market for your company. Why?
2. Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation schemes might be most appropriate category for your company? Why?
3. Marketing Information Systems. Identify at least three types of information your company should use in a comprehensive marketing information system for decision making purposes. Why did you chose each of them?
4. Marketing Metrics. Identify and discuss at least one financial metric and three performance metrics that would be important to monitor your company’s strategic marketing planning for the marketing efforts you identified for your new marketing mix strategies.
General Submission Requirements
· Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
· Your assignment should be a minimum of five+ pages of double-spaced text, approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the five+ pages of written analysis.
· Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment.
· Include a References page.

 

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Select the three factors of an organization’s culture that you feel are important to successfully implement a new strategy.

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1. Assess the importance of the link between a healthcare organization’s culture and its structure, relative to the successful implementation of its chosen strategy. Provide one example of such importance–or lack thereof–to support your position.

2. Select the three factors of an organization’s culture that you feel are important to successfully implement a new strategy. Provide a rationale for your response.

3. In evaluating an organization’s culture, do you think the goals and objectives should also play a huge role? Please give references…thanks

 

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Calculate the company’s weighted average cost of capital.

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Purpose of Assignment
Students should understand corporate risk and be able to use the financial models learned in the class to evaluate and calculate a company’s weighted average cost of capital and use the analysis to make company investment decisions.
About Your Signature Assignment
This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.

Assignment Steps
Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft®Office website. There are also additional tutorials via the web that offer support for office products.
Scenario: Wilson Corporation (not real) has a targeted capital structure of 40% long term debt and 60% common stock. The debt is yielding 6% and the corporate tax rate is 35%. The common stock is trading at $50 per share and next year’s dividend is $2.50 per share that is growing by 4% per year.
Prepare a minimum 700-word analysis including the following:

Calculate the company’s weighted average cost of capital. Use the dividend discount model. Show calculations in Microsoft® Word.
The company’s CEO has stated if the company increases the amount of long term debt so the capital structure will be 60% debt and 40% equity, this will lower its WACC. Explain and defend why you agree or disagree. Report how would you advise the CEO.

Format your paper consistent with APA guidelines.

 

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