Explain how ethnicity may influence human services practices in your area of interest and why.

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People often try to categorize one another based on single factors such as place of origin, religion, sexual orientation, gender, language, tribal affiliation, national boundaries, and personal philosophy. Today’s world is so diverse and complex, however, that you cannot assign an individual to such a simple category. Instead, diversity and complexity are best expressed through self-described ethnicity, which may be based on a variety of factors. For this Discussion, reflect on the definition of ethnicity and consider how it might influence your human services practices.
Is there a status quo in your work life that you think could be changed? In this Discussion, you will cultivate some of the important skills needed to challenge the existing state of affairs in your work life. Start by looking around your current workplace or envision the workplace at an organization with which you are familiar and start thinking, “What if?”
With these thoughts in mind:
By Day 4
Post a brief definition of ethnicity, based on your understanding of how ethnicity is presented in the Learning Resources. Then, explain how ethnicity may influence human services practices in your area of interest and why.
Reid Mandell, B., & Schram, B. (2012). An introduction to human services: Policy and practice (8th ed.). Boston, MA: Pearson Education.
· Chapter 8, “Working with Diversity” (pp. 259–322)
Brown, R. K. (2008). Racial/ethnic differences in religious congregation-based social service delivery efforts. Journal of Sociology & Social Welfare, 35(4), 95–113.
Kane, M. N. (2008). How are sexual behaviors of older women and older men perceived by human service students? Social Work Education, 27(7), 723–743.
Painter, K., & Scannapieco, M. (2009). Part II: Multisystemic therapy: Addressing racial disparity and its effectiveness with families from diverse racial and ethnic backgrounds. Journal of Family Social Work, 12(3), 197–210.
Note: Retrieved from Walden Library databases.
This article examines the health and mental health services delivered to racial and ethnic minorities. It also identifies considerations for practitioners working with children and families from diverse populations.

How are sexual behaviors of older women and older men perceived by human service students?

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Human services professionals working with diverse populations often face challenges because of the clients’ various values and beliefs. Long-established beliefs (and sometimes fears) may influence clients’ access to services and resources, interfering with your ability to practice as a professional. For this Assignment, select a key issue related to working with a diverse population of clients in a specific region or area. Consider key barriers to providing services for this population and how you might overcome these barriers.
To complete this Assignment:
By Day 7
Write a 3- to 4- page paper that addresses the following:
· Describe the issue and region or area you selected. Include the population of clients, and be sure to use official resources when obtaining this demographic information.
· Explain challenges for human services professionals practicing in the region or area you selected. Include key barriers to providing services (e.g., language, accessibility, social stigma).
· Explain a strategy or process to assist with reducing prejudice, stereotyping, or bias in accessing services related to the issue you selected. Include how you, as the human services professional, might implement this strategy or process in the region or area you selected.
Reminder: Proper formatting and APA citations are required. Refer to the Writing Template for Course Papers for additional guidance.
Kane, M. N. (2008). How are sexual behaviors of older women and older men perceived by human service students? Social Work Education, 27(7), 723–743.
Note: Retrieved from Walden Library databases.
This article examines undergraduate students’ perceptions of sexual behavior among older adults. It emphasizes the need for educators to heighten students’ awareness of older adults in order to reduce oppression and discrimination.
Painter, K., & Scannapieco, M. (2009). Part II: Multisystemic therapy: Addressing racial disparity and its effectiveness with families from diverse racial and ethnic backgrounds. Journal of Family Social Work, 12(3), 197–210.
Note: Retrieved from Walden Library databases.
This article examines the health and mental health services delivered to racial and ethnic minorities. It also identifies considerations for practitioners working with children and families from diverse populations.

What client factors might limit or augment the potential benefits of treatment if it were mandated?

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Prior to beginning work on this discussion forum, be certain to have read all the required resources for this week. The use of mandated, or legally coerced, treatment is widespread. Yet research demonstrating the efficacy of this type of treatment is limited, and mandating mental health treatment is one of the most contested issues in the field of psychology. To justify the continued use of mandated treatment, policymakers, practitioners, and researchers are obligated to demonstrate the effectiveness and limitations of such treatment programs.
You have been called in to consult on cases that may require mandated treatment. After reviewing the PSY699 The ethics of mandated treatment scenarios, choose two to discuss in your initial post. Begin your research with the required resources for this week. Using the specific situations presented in each of the scenarios you have chosen, conduct further research to help inform your recommendations for each individual. A minimum of one resource per scenario, beyond those already required for the assignment, must be included in your initial post.
In your post, construct clear and concise arguments using evidence-based psychological concepts and theories to present your recommendations as to whether or not treatment should be mandated for the individuals in each of the scenarios. As you write your recommendations, be certain to provide insights into the following questions.

What are the ethical principles and implications raised by legally mandating clients into treatment? 
What evidence exists regarding the effectiveness of treatment with and without coercion for this type of situation? 
What would be the challenges in evaluating the effectiveness of mandated treatment? 
How might mandated treatment impact your clinical decision making as the mental health professional assigned to these cases?
What client factors might limit or augment the potential benefits of treatment if it were mandated?

Integrating concepts from your research and the required readings, offer insights across different content domains as to why you have reached these conclusions. Explain how you used the APA Ethical Code of Conduct to guide your decisions. Evaluate the generalizability of your specific research findings to the situations presented and provide a rationale as to why this research supports your recommendations.
Scenario 1:
A client with a well-established history of repeated dangerous behavior and inpatient commitment has been treated, stabilized, and discharged into the community. The treating psychiatrist believes that the client’s success in the community is far more likely if treatment is continued. However, the client wishes to terminate treatment. A request for mandated treatment is filed by the psychiatrist with the court. During the hearing, the psychiatrist testifies that while the client is not imminently dangerous, he potentially could become dangerous again without treatment.
Scenario 2:
A long-term client appeared quite excited during a recent session with her therapist. Speaking rapidly, she told the therapist that she was planning a gambling trip that would win her millions of dollars. After some probing, the therapist learned the client had recently stopped taking the medication prescribed for her bipolar disorder because she had been feeling so happy. The client also indicated that she no longer saw a need for therapy and was planning to stop treatment.

3–5-page marketing plan and sales strategy section of your business plan

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This assignment consists of two sections: a marketing plan (Word document) and Marketing Budget (Excel document) Note: You must submit both sections as separate files for the completion of this assignment.

For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is the key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)

Write only a 3–5-page marketing plan and sales strategy section of your business plan in which you do the following:

  1. Define your company’s target market.

a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).

b. Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).

· Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.

  1. Assess your company’s market competition.

a. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

b. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

o Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.

o Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks. 

  1. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).      Create a marketing slogan/tagline for your product.

o  

· Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.

  1. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective.

· Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p. 171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores, you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include sampling in grocery stores, building a following on social media, sponsoring events, and exhibiting at trade shows attended by retailers. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.

· Hints: If you are planning to distribute through re-sellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

  1. Format your assignment according to these formatting requirements:
    1. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
    2. The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA format. Check with your professor for any additional instructions.
    3. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. 

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Required Course Files in Week 1). Use the Business Plan Financials Guide (see: Required Course Files in Week 1) to support your development of the marketing budget.

  1. Complete the “Marketing Budget” worksheet for your company.

Note: Complete the Setup tab first based on the instructions located in the Business Plan Financials Guide (document you also downloaded from PlanningShop). Only the setup tab and marketing tab should be completed for this assignment.

  • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your        market and achieve your sales goals.
  • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet, do the following:
    • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the “Business Plan Financials.”
    • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
    • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will incur costs of advertising and these should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and most likely pay for ads on that site.
    • Do not leave the “Marketing Budget” blank assuming you will not have any marketing costs.
    • Do not complete all the rows; only fill in the costs for the marketing vehicles you will actually use. These must match the content you describe in Question 4  Word portion of this assignment.

The specific course learning outcome associated with this assignment is:

  • Create a marketing plan that  identifies a target market, market competition, a company message, and marketing vehicles for a company.