Role of marketing and the marketing management process

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role of marketing and the marketing management process

My understanding of the role of marketing and the marketing management process is that they are business tools used to create consumer awareness and demand for products or services that the business can supply.  Marketing tools are neither good nor bad; they are used by ethical and unethical people to promote and sell products to consumers.   I also agree that many marketers encourage consumers to spend more than they should.

Products or services offered in a highly competitive market and or unnecessary market tend to employ more high-pressure sales tactics and unethical uses of marketing tactics than established or consumer commodity items.  For example, the Verizon, AT&T, Dish TV, and Direct TV sales force will follow you through Sam’s Club or Costco’s to try and get you to switch carriers or buy their product.  They need to create a need or sense of urgency to pressure you to make a snap decision that is very hard to get out after signing the contract. 

Another example of creating unnecessary needs and wants is the banking industry.  Years ago credit cards were only issued if you were a good credit risk and the bank was generally assured you pay back the charges on the card.  Today credit cards are handed out like candy to individuals who generally cannot pay them off every month and also to college students (with no income) to develop a habit of using them to continue to feed the instant gratification society we live in.   

Although there are many “bad” uses of marketing I believe that most ethical companies do act as stated by the American Marketing Society, “…marketing management can be understood as “a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders,” (as cited by Finch, 2012, sect. 1.1).  

Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu

A Mental Health Concern – and the Patient or Community – for your project.

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Now, it’s time to turn in your semester project. Remember your project should include the following:

  • A Mental Health Concern – and the Patient or Community – for your project.
  • A brief history of the patient including diagnoses and medications – or a brief description of the community issue.
  • Any substance abuse, addiction or violence issues surrounding this mental health problem. Describe the attempted interventions that have been made for your patient or community, and identify what has been successful and what has not. Submit a rough draft of information gathered so far.
  • Describe your thoughts regarding your patient’s or community’s mental health issue. Are there any cognitive concerns? Think about interventions that may be helpful. Include sources for evidence-based practice.
  • List appropriate nursing interventions for your chosen patient or community. How will you evaluate effectiveness? Include an evaluation tool or rubric.
  • Complete your Semester Project by identifying mental health resources that can be used for your chosen patient or community. Finish with an educational tool for your patient or community.
  •  Case Study- Assignment Template.docx  
  • Please use the template. Please do the assignment in word document and not pdf

For this assignment, utilizing the topic materials and and your own research to create a brochure to be used as a resource for beginning teachers, describing how learning occurs and the different ways that students learn.

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Reflection of How People Learn 

Students learn in a variety of ways. It is important for teachers to be aware of the various learning theories and models mentioned in the text and topic materials related to the history of how students learn. This knowledge will provide a foundation in order to create learning experiences that promote student development and acquisition of knowledge.

For this assignment, utilizing the topic materials and and your own research to create a brochure to be used as a resource for beginning teachers, describing how learning occurs and the different ways that students learn.

Your brochure should include:

  • Detailed descriptions of how students learn, including principles related to development and acquisition of knowledge.
  • Strategies to teach collaboration in the classroom environment.
  • Strategies for encouraging students to monitor their work and engage in self-reflection.
  • A description of the type of teaching you prefer to demonstrate in the classroom environment.
  • How your teaching practices will support the learning preferences of students based on researched learning theories.
  • The importance for a teacher to assist diverse students’ learning.

Support your brochure with a minimum of 2-3 scholarly resources.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. 

View “Learning Theories and Models,” from Films on Demand.

URL:https://lopes.idm.oclc.org/login?url=http://fod.infobase.com/PortalPlaylists.aspx?wID=96349&xtid=115832&loid=427290

Psychology of Learning for Instruction

Read Chapters 1 and 5.

URL:http://gcumedia.com/digital-resources/pearson/2004/psychology-of-learning-for-instruction_ebook_3e.php

How People Learn: Introduction to Learning Theories

Read “How People Learn: Introduction to Learning Theories,” by Darling-Hammond, Austin, Orcutt, and Rosso, located on the Stanford University website. 

URL:https://web.stanford.edu/class/ed269/hplintrochapter.pdf

Prior to beginning this assignment, please review all the required readings from the first three weeks as well as the articles you used in your Week 2 Discipline-Based Literature Review.

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Prior to beginning this assignment, please review all the required readings from the first three weeks as well as the articles you used in your Week 2 Discipline-Based Literature Review. During this course, you have been developing your knowledge in the area of learning and cognition. In the Week 2 assignment, there was special focus on six topics that influence a wide variety of disciplines in psychology and other fields. In the final week of this course, you will develop a Learning and Cognition Handbook based on these topics.

This week, you will write an extensive review and annotated bibliography on one of the six main course topics below:

  • Traditional learning theories: Operant and classical conditioning
  • Traditional learning theories: Behaviorism and social learning theory
  • Attention and memory
  • Decision-Making
  • Language acquisition
  • Organizational and lifelong learning

The topic you choose should be based on the area in which you would most like to develop your knowledge. Your choice should also consider your current interests in psychology and support your future career goals. (*******My future career goals is to become a school Psychologist**********).

As you prepare this assignment, keep in mind that it is designed to assist you with beginning the process of drafting your Learning and Cognition Handbook, which is due in Week 6. It is recommended that your paper be checked in Grammarly (Links to an external site.)Links to an external site. and through Turnitin (Links to an external site.)Links to an external site. prior to submission.

Include the following components in your review:

Introduction: Explain your motivation focusing on your chosen topic and describe how this topic aligns with your future career goals.

Research: Research five Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. in the Ashford University Library focusing on your chosen topic, and provide an annotated bibliography (Links to an external site.)Links to an external site.. These articles must provide sufficient information so that they will support your work in the Learning and Cognition Handbook. (See the instructions in Week 6 for further clarification.) Provide a complete reference for each of the five articles. Beneath each reference, provide an annotation that explains the theoretical perspectives, historical trends, and/or empirical research within the article that describe and define your chosen construct.

Conclusion: Provide a concluding paragraph that synthesizes the cognitive learning principles and theories found within the articles as they relate to your chosen construct.

The Choosing Your Focus paper

  • Must be three to five double-spaced pages in length and formatted according to APA style (Links to an external site.)Links to an external site. as outlined in the Ashford Writing Center.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that clearly states the chosen construct.
  • Must clearly discuss and explain the chosen construct with critical thought.
  • Must include a Research section comprised of the Annotated Bibliography (Links to an external site.)Links to an external site..
    • The Formatting Your References List (Links to an external site.)Links to an external site. guide offers additional guidance on correctly formatting references for the annotated bibliography.
  • Must end with a conclusion that synthesizes the cognitive learning principles and theories found within the articles as they relate to the chosen construct.
  • Must use at least five peer-reviewed sources (one per topic).
    • The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.