Analyze the dilemma of creating cohesive societies while preserving their distinct cultural identities (keeping in mind the key factor is tolerance).

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Please reflect on, discuss, and provide detailed answers for the following notions and questions:

Analyze the dilemma of creating cohesive societies while preserving their distinct cultural identities (keeping in mind the key factor is tolerance). (You can also think of the melting pot vs salad bowl approaches or if you prefer think of this as multiculturalism vs assimilation). 

Think globally and multi-culturally and then please answer all these questions:

  • What is the difference between tolerance and understanding?
  • How well do we know each other? How/why?
  • Globally speaking, does knowing and interacting with each other help solve racial issues and build bridges across different groups? How/why?  

You will pick 4 companies from Fortune 500 list. Download their 10 K (annual report) for the years 2016 and 2017.

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You will pick 4 companies from Fortune 500 list. Download their 10 K (annual report) for the years 2016 and 2017. Then, you will search within the annual report for the following:

1. Business Strategy of the firm. You will read the business strategy of the firm as stated in their annual report, then rewrite it using the terminology of chapter 4. Then, you will classify their business strategy whether it is a low-cost, differentiation, focused, mixed, and any other strategies discussed in chapter 4 in the book and you will provide justification why do you think it is so. 

2. You will determine the firm’s most similar competitors in their industry and you will compare and contrast their business strategies using the explanations of all strategies provided in chapter 4. 

3. You will search for at least 5 competitive actions that each firm took in the 2016 and 2017, and five competitive actions that its closest competitors took in the same years (at least for two of its immediate competitors). You must label these competitive actions properly using chapter five knowledge and terminology. 

The marketing mix is used within the implementation of the marketing strategy.

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The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: 

  • soft drink, 
  • fast food/restaurant, 
  • hotel, 
  • cell phone provider, 
  • banking, 
  • automobile, 
  • airline, or 
  • entertainment. 

Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies. 

Discuss where their marketing mix strategies are similar and where they are different. Explain why. 

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. 

Also, consider the element of ethical promotion and social responsibility toward consumers. 

In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/are excellent resources to find information about markets and individual companies. 

Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

In preparation for this assignment, read the “Maladaptive Perfectionism as a Mediator and Moderator Between Adult Attachment and Depressive Mood” article located in the Topic 3 readings.

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In preparation for this assignment, read the “Maladaptive Perfectionism as a Mediator and Moderator Between Adult Attachment and Depressive Mood” article located in the Topic 3 readings.  Write a 750-1,000-word paper about your selected article. Be sure to include the following in your paper: 

1.A discussion about the key variables in the selected article 

2.Identify the validity and reliability reported statistics for the article 

3.The particular threats to internal validity that were found in the study 

4.The strengths and limitations of the multivariate models used in the selected article 

5.A reference and in-text citations for the selected article as well as one additional reference  

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.