the Theory of Reasoned Action

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Question description

There are four common theories often used in public health. They are: the Theory of Reasoned Action, the Health Belief Model, the Theory of Planned Behavior, and the Trans-theoretical Stages of Change. While these are not the only theories used in public health, they are most often utilized in the field. As a future public health leader, it is imperative to have a firm understanding of these four widely used theories so you can understand what motivates and influences people to change their behavior or attitudes related to public health issues.

Select one article for each theory or one article that discusses all of the theories and summarize the information. Focus on how the theory was applied in practice and how this information may help guide you in the development of your public health campaign.

Submit the assignment (4–5 pages)

  • Select one article on each of the following theories: Theory of Reasoned Action, Health Belief Model, Theory of Planned Behavior, and Trans-theoretical Stages of Change or select one article that discusses all of the theories;
  • Summarize how each theory is applied to practice;
  • Explain two strengths of each theory;
  • Explain at least two limitations of each of the theories;

how you might implement your public health campaign

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Question description

How excited are you in developing a public health campaign which could motivate and change people’s behavior or attitudes? How excited are you to promote social change and implement your public health campaign? For new public health leaders, it might feel overwhelming, as well as thrilling, to implement a campaign. Prior to implementing any campaign, make sure you have a clear plan for its implementation and select an appropriate evaluation method to measure its effectiveness.

This week, you devise your methods to implementing your public health campaign and consider any barriers you might encounter. Also, you consider ways to evaluate the effectiveness of your campaign

Effective implementation of a public health campaign includes strategic marketing methods, appropriate timing, and monitoring (Resnick & Siegel, 2013). Review your communication plan and consider ways you plan to implement your campaign and how the timing is critical to its success.

It is not uncommon to experience some barriers in the implementation of a public health campaign. For example, funding sources might be delayed, stakeholders in communities may decide to withdraw their participation, or technology may temporarily collapse. Consider possible barriers or challenges you might face in the implementation of your public health campaign and how you might address those barriers.

With these thoughts in mind:

By Day 3, post a brief explanation of how you might implement your public health campaign. Then explain two potential barriers which might impact the implementation process and one way you might address one barrier. Be specific and use examples to illustrate your points

Explain one challenge to using communication technology tools other than social media in the dissemination of your public health campaign and explain one way you might address that challenge

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Question description

Discussion – Week 4 Attachment

Communication Technology Tools

Besides social media, there are a variety of communication technology tools used to disseminate public health campaigns. Telephone, television, public service announcements, print, and radio may seem old- fashioned to some people; however, they are examples of tools that are very much alive and utilized in various communities and within different age groups. For example, a seventy-year old man with diabetes may not be familiar with social media so creating messages to be disseminated through social media may not be appropriate for an elderly population.

Consider different types of communication technology tools that you might use to disseminate your message effectively and to reach a large range of people. Keep in mind, whatever tool you use must be appropriate for the audience and the age group you plan to target. Also, consider how you might need to adjust your message based upon the technology tool you choose.

For this Discussion, review this week’s media, “Types of Social Media”, and consider the technology tools you might use for your public health campaign and which tools are most appropriate for your target audience.

With these thoughts in mind:

By Day 3, post a brief description of three instances in which communication technology tools other than social media might be used for a public health campaign and explain why. Explain one challenge to using communication technology tools other than social media in the dissemination of your public health campaign and explain one way you might address that challenge Finally, describe two potential communication technology tools you might use in your public health campaign and explain why these tools would be appropriate for your target audience.

Course Text: Health Communication in the New Media Landscape

    • Chapter 9, “Engaging Consumers in Health Care Advocacy Using the Internet”
    • Chapter 16, “New Media: A Third Force in Health Care”
  • Article: Eytan, T., Benabio, J., Golla, V., Parikh, R., & Stein, S. (2011). Social media and the health system. The Permanente Journal, 15(1), 71-74.
    Retrieved from the Walden databases.
  • Article: Social media is the message for occ health. (2011). Hospital Employee Health, 30(6), 63-65.
    Copyright 2011 by AHC MEDIA LLC. Reprinted by permission of AHC MEDIA LLC via the Copyright Clearance Center.
  • Article: DeMers, J. (2014) Top 10 Benefits of Social Media Marketing . Forbes. Retrieved from: http://www.forbes.com/sites/jaysondemers/2014/08/1…
  • Handout: Communication Plan Guidelines

Develop aspects of a health and safety program that addresses worker injury and illness prevention

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Develop aspects of a health and safety program that addresses worker injury and illness prevention

Question description

The SLP for this course is based on a manufacturing company of your choice. The factory employs at least 75 workers. You are the Environmental and Occupational Health and Safety Manager for this company. Your task is to develop aspects of a health and safety program that addresses worker injury and illness prevention, as well as environmental health and safety protection.

For this SLP, characterize tis company in terms of the following:

  1. Determine its location; state and city
  2. Identify the impacted community; what are the characteristics of the working population in the facility? What are the characteristics of the community in the neighborhood where the facility is located?
  3. Explain its production; what does it manufacture?
  4. Identify its processes and hazards; what type of processes does it involve and what type of occupational hazards are workers potentially exposed to?
  5. Describe its environmental impacts; what resources does it use for raw materials and energy? What wastes/pollution does it generate?

SLP ASSIGNMENT EXPECTATIONS

Use information from your module readings/articles as well as appropriate research to support your selection.

Length: The SLP assignment should be 4-5 pages long (double-spaced).

References: At least three references must be included from academic sources (e.g., peer-reviewed journal articles). Required Reading is included. Quoted materials should not exceed 10{0e601fc7fe3603dc36f9ca2f49ef4cd268b5950ef1bbcf1f795cc00e94cdd119} of the total paper (since the focus of these assignments is critical thinking). Use your own words and build on the ideas of others. Materials copied verbatim from external sources must be enclosed in quotation marks. In-text citations are required as well as a list of references at the end of the assignment. (APA format is recommended.)

Organization: Subheadings should be used to organize your paper according to the questions.

Format: APA format is recommended for this assignment.

Required Reading

Barrow, C. J. (2006). Chapter 1: Introduction. In Environmental management for sustainable development. London, GBR: Routledge.

Barrow, C. J. (2006). Chapter 2: Environmental management: Fundamentals and goals. In Environmental management for sustainable development.London, GBR: Routledge.

Begun, L. & Malcolm, J. (2014). Leading public health: A competency framework. New York, NY: Springer Publishing Company. Read: Chapter 2: A framework for public health leadership (pp. 27-50); and Chapter 3: Values and traits of public health leaders (pp.53-76).

Bekemeier, B., Chen, A. L-T., Kawakyu, N., & Yang, Y. (2013). Local public health resource allocation: Limited choices and strategic decisions. American Journal of Preventive Medicine, 45(6), 769-775.

Healey, B. J., & Walker, K. T. (2009). Chapter 3: History and importance of occupational safety and health. In Introduction to occupational health in public health practice.Hoboken, NJ, USA: Jossey-Bass.

Optional Reading

Healey, B. J., & Walker, K. T. (2009). Chapter 1: History and importance of public health. In Public health/environmental health: Introduction to occupational health in public health practice. Hoboken, NJ, USA: Jossey-Bass.

Healey, B. J., & Walker, K. T. (2009). Chapter 4: Occupational injuries. In Public health/environmental health: Introduction to occupational health in public health practice.Hoboken, NJ, USA: Jossey-Bass