500 Word Discussion According to a recent World Health Organization report excessive drinking causes more than four percent of deaths worldwide more than AIDS tuberculosis or violence. Due to increasing incomes in heavily populated countries in Africa and Asia including India and South Africa binge drinking has become a problem in many developed countries as more money is being spent on alcoholic beverages.Moreover policies which control alcohol are weak and remain a low priority for most governments despite drinking’s heavy toll on society causing road accidents violence disease child neglect and job absenteeism.WHOs Global Status Report on Alcohol and Health states that approximately 2.5 million people die each year from alcohol related causes. It further reports that the harmful use of alcohol is especially fatal for younger age groups and is the world’s leading risk factor for death among males aged 15-59. Worldwide statistics accounts for about 11 percent of drinkers who have weekly heavy episodic drinking occasions with men outnumbering women by four to one. Men consistently engage in hazardous drinking at much higher levels than women in all regions investigated.In the WHO’s first report on alcohol since 2004 alcohol has been a causal factor in 60 types of diseases and injuries. Increasing consumptions has been linked to cirrhosis of the liver epilepsy poisonings road traffic accidents violence and several types of cancer including cancers of the colorectum breast larynx and liver.Despite repeated health warnings from doctors and public health professionals the global health burden of alcohol consumption continues to rise and it shows there are no signs of it slowing. The economic and health implications posed by alcohol are often overlooked in favor of its social benefits and it is precisely this fact that makes alcohol such a dangerous commodity.Question: Discuss the social complexity (ies) of alcohol as a strong risk factor for disease transmission such as HIV/AIDS in the context of global health.

Question 1.1. (TCO 1) Today’s healthcare marketers are operating in an environment characterized by _____. (Points : 5)a limited role for healthcare consumersaccess to much better consumer datadeclining numbers of marketing expertsa focus on marketing directly to physiciansQuestion 2.2. (TCO 1) The consumer movement in healthcare has been driven by a number of factors, including _____. (Points : 5)the growth of the baby boom cohort as the dominant healthcare consumer groupthe growth of managed carelimited competition among healthcare organizationsthe homogenization of the population in terms of demographics, lifestyles, and health behaviorQuestion 3.3. (TCO 2) In the _____ stage of the healthcare consumer decision making process, the healthcare consumer begins to understand how the product/service addresses their health problem. (Points : 5)problem recognitioninitial awarenessknowledge awarenessalternative evaluationQuestion 4.4. (TCO 2) In ______ segmentation, the market is segmented by the extent of use of a particular service. (Points : 5)geographicpsychographicusagedemographicQuestion 5.5. (TCO 3) A _______ strategy aims to indicate to customers how the company differs from current or potential competitors. (Points : 5)positioningpreemptivebrand imagedistributionQuestion 6.6. (TCO 3) The _____ strategy in healthcare typically refers to the location where services are rendered. (Points : 5)productplacepromotionpriceQuestion 7.7. (TCO 4) In an effort to serve a segment of the population facing mobility issues, Southwest Health Center has developed a mobile health unit that is able to provide health screenings at a number of community sites. This represents a decision related to which element of the marketing mix? (Points : 5)Product strategyDistribution strategyPricing strategyPromotional strategyQuestion 8.8. (TCO 4) Using _____ marketing, a healthcare organization is able to work towards their goals of keeping customers happy, ensuring repeat business, and realizing the revenue potential of long-term relationships. (Points : 5)relationshipdirect-to-consumerinternalconciergeQuestion 9.9. (TCO 5) The Marketing Director of Mercy Hospital is considering a promotional technique that provides broach reach, low costs, and a short lead time. The best option would be (Points : 5)public relations.advertising.personal sales.direct marketing.Question 10.10. (TCO 5) The Marketing Director of Mercy Hospital is exploring a variety of media choices for an upcoming advertising campaign. Using _____, the marketer is able to attain frequent exposure at a low unit cost, yet it has a short shelf life. (Points : 5)television advertisingradio advertisingnewspaper advertisingInternet advertising