Question description

Ive attatched the first 3 parts

Throughout this course, you have created elements of your communication plan. This week, you compile all the elements of the plan and create a descriptive narrative detailing each aspect of your public health campaign to prepare it for implementation. Create a 10- to 12-page narrative including all the elements from Parts I through IV of your communication plan. Do not cut and paste the same material you have created in the previous weeks. Incorporate instructor and colleague feedback and create a new descriptive narrative of your communication plan with all the required elements. Refer to the Communication Plan Guidelines and the Final Project Guidelines in this week’s Required Resources for the Communication Plan criteria.

Communication Plan Guidelines

Your Communication Plan is the document which outlines all the elements of your public health campaign to help guide you in its facilitation. Please use this document as an outline to complete your Communication Plan. Use the learning resources and the current literature to support your Communication Plan.

Part I: Public Health Campaign (3-4 pages)

• Briefly describe the public health issue you selected and justify your selection
• Identify the audience you wish to target
• Justify the target audience you selected
• Briefly describe and justify the theory in which you will use to support your campaign
• Explain the initial methods you plan to use to create your public health campaign and explain why you selected those methods
• Briefly describe your goals for implementing a public health campaign (creating social change, changing behavior, increasing awareness, etc.)

Part II: Communication Tools (2-3 pages)

• Describe and justify the types of communication and social media tools you would like to use in the dissemination of your campaign
• Explain two reasons why the tools you selected are appropriate for your target audience
• Explain two ways you might adjust your public health message based on the type of social media you may use in your public health campaign
• Explain three reasons why it may be necessary to adjust your message depending upon age, community, and potential literacy levels of your target audience
• Describe two ways you plan to market your public health campaign

Part III: Engage Target Audience/Communities (3-4 pages)

• Briefly describe your target audience or community you selected for your public health campaign
• Briefly explain ways you might involve your target audience in the public health campaign
• Briefly describe two ways you will promote public relations with your target audience or community
• Briefly explain the behavior change you are hoping to facilitate among your target audience and explain the key benefits for the target audience to change their behavior
• Briefly describe potential stakeholders, community leaders, collaborative partners, or gate-keepers who may help you disseminate the message and encourage behavior change
• Briefly explain two ways stakeholders might change or impact the planning or implementation process of the public health campaign
• Briefly describe two potential barriers or challenges to accessing your target audience and explain why they are barriers or challenges
• Explain two ways you might address those barriers

Part IV: Implementation & Evaluation (3-4 pages)

• Briefly explain how you plan to implement your public health campaign including timeline/milestones and marketing strategies
• Briefly explain your public health message and justify why you believe it would promote change within your target audience
• Briefly explain three ways your public health campaign may be adopted within your target audience
• Briefly explain how you would incorporate culturally relevant and sensitive materials in your campaign
• Explain two potential legal or ethical issues that you may have to consider prior to implementing your campaign and explain two ways you might address those issues
• Explain the methods you plan to use to evaluate the effectiveness of your campaign
• Explain two ways your public health campaign can promote social change

Question description

To what extent are various public health goods public or private? Why is it important for you, given your current or future professional role, to understand this distinction on how various public health goods and services are delivered?

In Canada, public health services are free to the public. These services are available for anyone who wants or needs them. The public good of health is consumed by the citizen. In the United States, the vast majority of public health services are paid for by consumers through employee group plans or by the individual. This is a private good that falls on the shoulders of citizens. Review the examples of public and private goods. Consider how you would determine which is a public or a private good.

• Pertussis vaccine
• Human papillomavirus vaccine
• Information about the prevention of pregnancy geared toward those younger than age 18 years
• Medical care for a 35-year-old woman who has been diagnosed with cancer; she has two children and is homeless
• Electronic health record
• Nutritional advising for parents of young children
• End-of-life or palliative care for an elderly person with dementia
• Mental health care for a group of former U.S. military personnel injured in battle
• Safe labeling of pharmaceuticals
• The Da Vinci robot (surgery medical technology)
• In-patient treatment for heroin addiction

For this Discussion, Select one item from above, and determine whether it should be a public or private good. Think about the influence of this public or private good on public consumption.

With these thoughts in mind:

Post a (2 page, APA Format, 4-5 References) of the good you selected. Then explain whether you would deem the good to be public or private, and why. Finally, explain what economic impact this determination may have.