Selected Topic: As an administrator, address the challenges of employee recruitment and retention of health care professionals. Additional subtopics may include trends in the nursing workforce, shortage of primary care physicians, staff turnover, retention, and staffing patterns.

Write a Senior Project Summary paper on the selected topic from Week One. In your paper include the following:

1. Title Page
   1. Anticipated title (this may change for the completed project)
   2. Your name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
2. Introduction: Provide a description of your selected topic (i.e., health care trend) and a thesis statement. Identify the organization that you have chosen to address, including why the issue of your selected topic is important to the health care administrators in your organization, and to the health care industry in general. This should be about one-third of a page.
3. Scope of the Senior Project: This section should summarize the content topics and sub-topics related to the health care trend that will be addressed in the Senior Project.
4. Discussion: This section should be a constructive and analytical overview of what was found in the scholarly and professional literature. Make sure to discuss the pros/cons or strengths/weaknesses of the stakeholder group impacted (e.g., patient, provider, third-party payer, administrator, legislator, etc.) as applicable. In developing this section, it is important to demonstrate your understanding of the topic and the interventions and influences. This should be about one page.
5. Conclusion:  Provide a summary of the main effects of the contemporary health care trend on costs, quality, and access to services as it impacts various stakeholder groups.
6. Reference Page

The Senior Project Summary should be two- to- three pages (excluding title and reference pages) in APA format as outlined in the Ashford Writing Center. Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Case Study 1: GE Healthcare (A): Innovating for Emerging Markets

Read the case study titled “GE Healthcare (A): Innovating for Emerging Markets” located in the XanEdu case pack (Link Below)

Write a three to four (3-4) page paper in which you:

1. Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
2. Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare’s growth in this market segment.
3. Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers.
4. Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.
5. Determine the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
• Analyze the significance of the external environment’s impact on health care organizations.
• Examine the role of internal environmental analysis in identifying the basis for sustained competitive advantage.
• Examine the organizational value chain, including the components of the service delivery and support activities.
• Examine barriers to new product development that comply with initiatives in the health care industry.
• Use technology and information resources to research issues in the strategic management of health care organizations.

• Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.