Health services organizations place and price decisions

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Question description

Written Assignment 3 – Health services organizations place and price decisions – worth 20{0e601fc7fe3603dc36f9ca2f49ef4cd268b5950ef1bbcf1f795cc00e94cdd119} of the grade

Overview: Your third assignment will be an analysis of the place and price decisions of a health services organization as covered in Week 5 and 6. You may use the same organization that was your focus on Written Assignment 2, or pick another health services organization with which you are familiar. Be sure you understand the marketing concepts discussed during Weeks 5 and 6 and can apply them to your organization.

You might have to seek out some information on the organization by visiting its website, or if it is an employer interviewing someone who has knowledge of the pricing and distribution decisions. After you have completed your research, answer each of the following questions in turn following all the general guidelines or written assignments posted in the syllabus.

 

  • Brief overview of the organizations service/products and a description of their target market. This is important to ensure that your analysis considers the needs of the target market in evaluating their pricing and channel decisions.
  • How do you think the organization arrives at its price? Refer to the Week 6 Overview for a framework of some of the pricing considerations and discuss those that appear relevant to your organization.
  • Do you think the pricing strategy is appropriate? Can it be improved to better meet its customer’s needs?
  • Is the organization hindered or helped in their pricing decisions by government or payer restrictions. If so, how do these restrictions impact their pricing strategy?
  • What kind of value delivery network does the organization employ, e.g. horizontal or vertical, and what is their distribution strategy, e.g. exclusive, intensive or intensive? What factors influence the distribution strategies of this organization? Are they customer-focused? If possible, outline all of the channel members and what function they perform to serve the customer?

Can you recommend any changes to the value delivery network that would serve customer needs better?

 

Please in-text citations and APA references are needed for this assignment.

Vidant Health/Medical Center located in Greenville, NC

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Question description

Instructions

The organization that I am using for this assignment is Vidant Health/Medical Center located in Greenville, NC.

For this assignment, you will complete a TOWS matrix and portfolio analysis, and use any other appropriate analysis tools, to determine alternative strategies for your health care organization’s future success. Include the following elements:

  1. Incorporate the use of new methodologies from the knowledge-economy management approach that might be appropriate for this organization.
  2. Correlate recent research findings regarding strategy management into your approach.
  3. Synthesize operational and financial components in your strategic planning process.
  4. Incorporate your findings from your current environment analysis.
  5. Preface your newly revised strategic plan with the core assumptions regarding environmental opportunities and threats, organizational strengths and weaknesses, and organizational behavior dynamics that are foundational to the strategy.
  6. Determine the organizational structure that best facilitates the strategy—functional, divisional, or matrix.
  7. Include a brief description of the proposed strategy that reflects the choices made regarding:
    • Product domain.
    • Market domain.
    • Level of investment in the respective product and market domains.
    • Positioning approach for achieving competitive advantage.
    • Maneuvers that will be used to implement the positioning approach.
    • Distinctive competencies or assets that will be relied on to gain and sustain competitive advantage.

Requirements

  • Length of paper: 3–5 double-spaced, typed pages.
  • APA formatting: Resources and citations are formatted according to current APA style and formatting.
  • Resources: Use evidence from the literature to support your recommendations.
  • Number of resources: You are required to use a minimum of 10 peer-reviewed research resources throughout your compiled course project.

Below is an attachment of TOWS  Matrix Scoring Guide and also two papers’ that are part of my course project that could assist you if needed.

examine the overall state of health care costs in America, the different factors impacting the finances of health care organizations, and the effect of rising costs on all stakeholders

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Question description

Health Care Spending

No one is immune to the rising costs of health care. Consider the following news stories:

  • “In 2008, the average premium for a family plan purchased through an employer was $12,680, nearly the annual earnings of a full-time minimum wage job” (Halle & Seshamani, 2009, Introduction, para. 1).
  • “President Obama’s health care law is putting new strains on some of the nation’s most hard-pressed hospitals, by cutting aid they use to pay for emergency care for illegal immigrants, which they have long been required to provide” (Bernstein, 2012, para. 1).
  • “Doctors in America are harboring an embarrassing secret: Many of them are going broke. This quiet reality, which is spreading nationwide, is claiming a wide range of casualties, including family physicians, cardiologists and oncologists…Doctors list shrinking insurance reimbursements, changing regulations, rising business and drug costs among the factors preventing them from keeping their practices afloat” (Kavilanz, 2012, para. 1, 2, 5).

In this Discussion, you examine the overall state of health care costs in America, the different factors impacting the finances of health care organizations, and the effect of rising costs on all stakeholders.

To prepare:

  • Review the Learning Resources on the level of health care spending in the United States.
  • Consider the ramifications of continuing at this level of spending as well as issues involved with reducing spending.
  • Reflect on which stakeholders (payers, providers, and the general population) should be responsible for making decisions on health care spending.

Question: Post an assessment of the consequences (on payers, providers, and the general population) of continuing current levels of health care spending in the United States as well as the potential consequences of reducing the level of spending. Explain which stakeholders should make health care spending decisions and why.

the major regulations and agencies that oversee the health care industry

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Question description

Create a 7- to 10-slide Microsoft® PowerPoint® presentation that identifies the major regulations and agencies that oversee the health care industry. A presentation format has been provided for this assignment; however, you may choose to format your presentation in another professional manner.

Include the following in your presentation:

Slide One: Title Slide

  • Title of presentation
  • Your name – Shawn Villaverde
  • Course and course number – HCE120
  • Due date – September 18, 2017
  • Your faculty’s name- Dr. Robert Smile

Slide Two: Introduction Slide

  • Describe the high-level details that will be covered during your presentation. Think of this as similar to a table of contents.

Slide Three: Health Care Agency

  • Identify one agency overseeing health care delivery within the health care industry.
  • Provide a website or alternative resource for this agency.
  • Provide an appropriate artifact that showcases this agency in action.
    • An artifact could be an image, video, or screenshot of the website’s homepage.

Slide Three: Health Care Agency

  • Identify whether the agency is available at the local, state, or federal level.
  • Identify an example of a health care structure that must comply with this agency.
    • Refer back to your Week Two assignment if necessary.

Slide Four: Health Care Agency

  • Describe the effect this agency has had on health care.

Slide Five: Health Care Regulation

  • Identify one regulation that has an impact on health care delivery within the health care industry.
  • Provide a website or alternative resource for the selected regulation.
  • Provide an appropriate artifact that showcases this regulation in action.
  • An artifact could be an image, video, screenshot of the website’s homepage.

Slide Six: Health Care Regulation

  • Identify whether the regulation is carried out at the local, state, or federal level.
  • Identify an example of a health care structure that must comply with this regulation.
    • Refer back to your Week Two assignment if necessary.

Slide Seven: Health Care Regulation

  • Describe the effect this regulation has had on health care.

Slide Eight: Conclusion Slide

  • Provide a summary of your presentation.
  • Review key points addressed in your presentation

Slide Nine: Reference Slide

  • Cite 3 peer-reviewed, scholarly, or similar references.
  • Format your references according to APA guidelines.

Note: Speaker notes are to be provided for each slide. Refer to the “Tutorial: Adding Speaker Notes to Microsoft® PowerPoint® Presentations” learning activity for more information on adding speaker notes.

Note: The University’s Center for Writing Excellence provides samples of different deliverables. Under Samples you will find a sample Microsoft® PowerPoint® presentation to use as reference while creating your presentation.

Cite 3 peer-reviewed, scholarly, or similar references to support your presentation.

Format your assignment according to APA guidelines. Include; a title slide, detailed speaker notes, and a reference slide.

Click the Assignment Files tab to submit your assignment.