2-2 Journal: Consumer Behavior and Drivers of Demand: Who Is in the Driver’s Seat?
2-2 Journal: Consumer Behavior and Drivers of Demand: Who Is in the Driver’s Seat?
After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions:
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1. Was this a discretionary purchase? Explain.
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2. Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?
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3. How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate.
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4. How does looking at your experience help you to understand healthcare consumer behavior?
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