1. Attention—begin your presentation by captivating the audience’s attention; us

1. Attention—begin your presentation by captivating the audience’s attention; use a meaningful quotation, interesting anecdote, shocking statistic, or dramatic video
2. Need—clearly define the problem, then convince your audience that it has a stake in correcting the problem
3. Satisfaction—propose a thoroughly-researched solution for remedying the problem
4. Visualization—show the audience what the outcome would be if your proposed solution was enacted; what would happen if your solution was not carried out?
5. Action—conclude with a call-to-action, motivating your audience to take action